Professionals are now going to great lengths to create their own personal brands online. It is also wise to connect with classmates and stay in touch with them as their careers (and yours) progresses. Personal brand school image from Shutterstock. Personal Brand personal brand MORE >>

Now, during times like these, I realize the LAST thing you want to hear is you could be making mistakes that could hurt your career. Mistake #2 – Thinking you are too busy to develop a personal brand. m amazed at how many people aren’t taking the concept of personal branding seriously. Personal branding takes time. MORE >>

With so much misinformation about personal branding  bombarding us across social media, it’s easy to see why people are confused. But the concept of personal branding is quite simple: Define and communicate the unique ROI (return on investment) value you offer your target audience over your competitors. Targeting. Passion. Chemistry. MORE >>

At YouTern, we answer that question by providing our Top 100 “MUST Follow” Twitter accounts for 2012! abbynicole1204 An up-and-comer in the social media and career space… and a must follow. AllisonCheston A career expert, author and blogger – and highly valued advice for YoPros. No self-promoters. No salespeople. So will you. MORE >>

Social media is an incredibly important part of any branding strategy, so of course Twitter is a great spot to interact with brand experts in their natural element. We’ve found some of the best minds in personal branding, B2B branding, corporate branding, and even career branding on Twitter, and we hope you’ll check them out. MORE >>