This commentary is not about publishing, this article is about helping make clear the importance of your individual “platform” or what we call in advertising; one’s “personal brand”. Her passion is branding a company to reflect and grow from its unique emotional essence and benefit. Today the blog features a guest post by Paula Brown. MORE >>

The other day I received a call from a potential advertiser who asked me a very pointed question: “What is the purpose of a diversity job board?&# It didn’t take her long to catch on that there was no benefit in being honest and when she went to her next new interview, she never mentioned the matter. That’s a worthy purpose. MORE >>

The number of employees working into their senior years continues to grow for a variety of reasons, with financial need, the failure of private pension plans, and lack of sufficient health benefits being among the most prominent. Older workers who qualify may have medicare benefits as well. Here are seven of the most common ones: 1. MORE >>

Take advantage of the profile page to make an advertisement for your unique skills and abilities. Benefits of Hiring You As you write your profile, think about what you offer to the reader, not what the reader can give you. Why Baby Boomers are Exercising on Elliptical Trainers! Collect and display them. Select “Edit My Profile.&# MORE >>

At the same time, you can find out what your Social Security benefits will be when you retire. Benefits, Pensions and Perq’s H. Unemployment Benefits AA. Heres HOW [To Visit and Purchase Click Here] Self-Help Materials [To Purchase Click Here] Advertisement | Advertise with us Need Legal Consultation, Services or Representation? MORE >>