Career Brander

Career Opportunities: Do you have a good pipeline?

Career Brander

In business, revenue is a lagging indicator. In career movement, one could suggest, that having a job, is a lagging indicator too. What really defines sales is the process leading to a “booking”.

2013 49

Is your career more like LIFE or Candy Land?

Career Brander

The game of LIFE is billed as “see where your choices take you.” Your choices are time lined to retirement. Retirement is the prize? Along your journey, you make choices about college, jobs, marriage, financial planning and family.

2013 46

Trending Sources

Challenger Sale meets Challenger Interview

Career Brander

My luck is so bad that if I bought a cemetery, people would stop dying. Rodney Dangerfield. Finding your next job is not about luck. It will require you to get out of your comfort zone and embrace selling techniques. Competition is stiff, hiring processes are changing, unemployment remains high.

2012 39

Creating a Career Branding Strategy

Career Brander

Executing a Career Branding strategy requires a plan. It does not matter if you are gainfully employed or currently in the midst of a job search. You need to define the where, what and how of your personal branding strategy. If you embrace this methodology you will have a roadmap to follow. If you do not you are driving you car in a rural area with no map, no GPS, no cell phone and you are simply hoping your gas will hold out until you find your destination.

Necessary Job Search Traits

Career Brander

If you really put a small value upon yourself, rest assured that the world will not raise your price. ~Author Unknown. Successful sales people generally possess several traits that make them unique. These traits allow them to persuade others to see the conclusion the salesperson desires. Four that stand out are: Communication Skills. Ego Drive. Resilience. Empathy. If a job seeker can harness and embrace these traits, they will have a higher likelihood of achieving their personal career goals.

Does your personal brand convey a competitive advantage? « Career.

Career Brander

We are in an instant gratification, sound byte society. Getting back to someone in the next few days is not good enough. Texting, IM, Email, Twitter, and the devices that support them have changed our lives forever

2011 22

Reputation Defender or Reputation Creator? « Career Brander

Career Brander

Depending on who you ask, and what survey data you believe, 60-80% of all job seekers are searched on-line by recruiters prior to being hired. There is significant recruiter candidate mining and fact checking taking place on LinkedIn

2010 22

Unemployment as discussed by Abbott & Costello

Career Brander

Not sure how to provide literary credit for this parody. It arrived via email from Outplacement Tools Southern sales manager, with no author listed. (A political statement weaved in at the end has been removed.). The message is real. If you are unemployed or looking to make a career change, competition is much greater than the national unemployment statistics suggest.

Job Search Data & Career Branding Tips

Career Brander

The data doesn't lie; it is all how you interpret it. The hiring malaise continues, but some signs of life have emerged. Below are some interesting data points I have seen in various career and human resource trade magazines

2011 16

Brand Awareness – Hitting the bulls eye!

Career Brander

What if you were able to tell 1000 people tomorrow that you are looking for a new job? Would they know how to help you? How important is awareness that you are seeking employment if your audience is not familiar or loyal to your brand? There are basically two types of people.

LinkedIn is growing up

Career Brander

The only constant is change. LinkedIn is growing up. With age come wisdom, but also a yearning for youthful energy and a simpler time. LinkedIn is closing in on a run rate of a billion dollar business with over 200 million members.

March Madness-The road to your next job « Career Brander

Career Brander

At this time of year, every year, college basketball hosts a 64(65) team tournament to decide who is this years NCAA basketball champion. Both large and small colleges/universities participate. Upsets are common place

2010 16

How to rethink the job search process

Career Brander

If highly successful marketing and sales people are mapping their selling process to their prospects buying process, shouldn’t job seekers map their search process to a company’s hiring process? Obviously a buyer’s journey will be different for different types of purchases. That said, it is possible to broadly categorize buyers activities that will lead to purchase. Look at the graphic below. Most purchases follow this pathway.

When is the best time to look for a new job?

Career Brander

Guest post by David Gordon. I believe that the best time to sell something is when you don’t have to sell it. I also believe that the best time to buy something is when you don’t have to buy it. Is there a relationship between this concept and finding a job? In fact, yes. There are numerous traits in common with the above statement as it applies to career management or, finding that new job.

Kindergarten Lessons applied to Career Branding

Career Brander

. All I Really Need To Know I Learned in Kindergarten was published in the late 1980’s by Robert Fulghum. It is an amazing reminder of how much everyone complicates life, goals, and rules to live by. (If If you haven’t read it, get the book.). We are deep in the age of information overload and people must find a way to clear away the clutter and simplify their lives for success.

Seven Deadly Sins of Job Search-2012

Career Brander

The article title is not an original. It’s been used in many other career articles. We followed the pack on this one, because we are seeing too many individuals not optimizing their time to meet their goals. A funny thing happened when researching what the original 7 deadly sins are. There were more than 7 on the Internet. The following were listed on different sites: Lust, Sloth, Greed, Gluttony, Acedia, Hubris, Greed, Vanity, Lechery, Boasting, and Sloth to name but a few.

Job Search Technology for LinkedIn

Career Brander

LinkedIn is now growing at 7500 MPH. That’s Members Per Hour. Speed like that, is really powerful, but speed can also kill, so be careful. . Below we examine several pieces of job search technology that are applicable to LinkedIn. 1. Card Munch. Card Munch is an App that scans business cards through I phones and turns that business card into a contact and shows you that individual’s LinkedIn profile, their credentials, as well as the contacts that you have in common.

LinkedIn Job Search Technology

Career Brander

LinkedIn technology for job search series. In our next few articles we will show you free technologies available to leverage your LinkedIn profile and connections. Sometimes technology can be really cool and of low utility, and other times they can be less cool and of higher utility. Personal LinkedIn Heat Map. One of the more advanced tools that salespeople utilize is something called heat maps.

Personal Branding + Relationship Capital = Career Branding

Career Brander

What is career branding? Personal Branding (PB) + Relationship Capital (RC) = Career Branding (CB). PB + RC = CB. The best career planning and branding occurs well before you have a personal need. The best personal branding strategies make no attempt to time results. They really position for the “whenever”. You position for the “whenever” by building your brand & relationship capital before you need it.

Do you hire Jack or Jill?

Career Brander

The hiring manager has a dilemma. Put yourself in their shoes. Here is the hypothetical interview conundrum for the hiring manager looking for a worker. Jack and Jill both applied for the water fetching job they saw on the job board. The qualifications required 5 years of pertinent experience plus proper education, references etc…. Both Jack and Jill had “strong&# interviews, looked professional and told the interviewer: 1) They spent the last 10 years fetching water.

Alternative Career Opportunities

Career Brander

Traditional job openings are still scarce relative to the number of candidates seeking. Career Brander is focused on helping you better position yourself for the limited number of job openings, while also helping you target hidden job

Optimize LinkedIn Profiles for Job Search « Career Brander

Career Brander

LinkedIn continues to gain momentum as a resource utilized by both internal and external recruiters to find well qualified candidates. A quality LinkedIn profile is quickly becoming an essential element of a complete career marketing

That’s a know, know!

Career Brander

Tactics can win a battle, but strategy wins the war. As you consider your career branding or job search efforts, it is important to separate the two. Career Branding should be strategic while job search is often more tactical.

How are folks finding good jobs?

Career Brander

The best way to gauge what is working in job search/career advancement is to talk to: 1) Hiring managers or senior recruiters that are hiring and. 2) Folks who, recently, successfully landed or transitioned into a desirable job. Based on recent conversations with numerous folks in both categories, Career Brander shares the following observations: Referrals remain the number one way folks land mid or senior level jobs.

Make your resume resonate!

Career Brander

Question: What makes someone an expert at career branding or job search? What makes someone an expert at anything? From Wikipedia: An expert (generally) is a person with extensive knowledge or ability based on research, experience, or occupation and in a particular area of study. _. We recently heard about some new, cool sounding technology from a company called Resunate. (We

Google me-managing your online identity « Career Brander

Career Brander

Exactly one year ago, Career Brander broke a story on an exciting new online identity service called Vizibility. Vizibility has created the first 'pre-search' button for Google results. In the past year, my personal Vizibility “Google

The rhetorical triangle and the job search process « Career Brander

Career Brander

The Rhetorical Triangle from a Job Seeker's Perspective. As a writer, one of my biggest responsibilities is to the rhetorical triangle. It is the framework that gives structure to everything I write. Whenever I feel stuck on an article

Branch Out your Job Search « Career Brander

Career Brander

“You can't stay in your corner of the forest waiting for others to come to you. You have to go to them sometimes.” Winnie-the-Pooh. For the job seeker, people and technology are your friends, but, be careful, friends need to be selected

Creating Job Opportunities

Career Brander

If you can believe the data, the US Bureau of Labor Statistics, it now takes an individual on average 32 weeks to find employment versus 24 weeks in 2009. The headlines say things are getting better, but does the data lie

US 2

LinkedIn and cover letters « Career Brander

Career Brander

Cover letters (Or LinkedIn In mail) are not an area we have spent much time discussing at Career Brander. However, to be successful at professional networking this is a critical area. How you professionally convey your message

LinkedIn In Mail-cover letters

Career Brander

Cover letters (Or LinkedIn In mail) are not an area we have spent much time discussing at Career Brander. However, to be successful at professional networking this is a critical area. How you professionally convey your message

Cars and jobs

Career Brander

We often discuss, the methodology to find a new job mirrors the sales and marketing process corporations utilize to bring a new product or service to market. Competitive analysis, targeting, positioning, differentiation, messaging

Job Search: Hide & Seek

Career Brander

Hide and seek, a classic children's game. The premise is simple. One child is “the seeker” and all the rest are asked to hide. The last one hiding is the winner. Job Search is just the opposite. You want to be the first one “caught

Job Search: Communicate Your Specialty

Career Brander

Harry Beckwith is one of the great business minds of our generation. His particular expertise is around branding and modern-day marketing. He is a NY Times bestselling author and head of strategy for Beckwith Partners

Online Personal Brand « Career Brander

Career Brander

In December 2009 Microsoft commissioned market research firm Cross-tab to conduct a survey on the growing impact and related social trends of Online Identity Management. Cross-tabs surveyed several hundred recruiters and Human Resource

Career Marketing: Pull Me-Push Me

Career Brander

Do you remember Doctor Dolittle's Pushmi-pullyu? The “push me-pull you” was a gazelle-unicorn-llama with a head at opposite ends of its body. When it tried to move, both heads would try to go in opposite directions

Do I Need a Personal Website? « Career Brander

Career Brander

“The new phone book's here! The new phone book's here! This is the kind of spontaneous publicity I need. My name in print. That really makes somebody. Things are going to start happening to me now!” Steve Martin, as “Navin R. Johnson

Fantasy Job Search

Career Brander

Welcome to fantasy job search? In Career Brander's version of fantasy job search… You choose your next job. For that matter, you choose your next company, you choose your next boss and to some degree you choose your next salary

Outplacement: Measuring value for job seekers?

Career Brander

“It was a bright, cold day in April, and the clocks were striking thirteen.” (“1984,” by George Orwell). In 1980 there were about 50 Outplacement Firms. In 1990 there were about 250 Outplacement Firms

Search thousands of job postings instantly

Career Brander

Search thousands of jobs instantly is a common tag line for job boards and job site search engines. Is searching thousands of jobs the right job search strategy? We often talk about best-fit targeting. It is a central component of our