How to Use Twitter for Personal Branding and Executive Job Search, Part 1

Executive Career Brand

I recently did an interview with a writer for Money Magazine on using Twitter for personal branding and job search. In Part 1 of this two-part series, I’ll talk about: The value of Twitter for executive job search, How to get started, How to follow the right Twitter folks, and. Why Twitter for Executive Job Search? They’re tweeting job openings at all levels and tweeting about their products, services, and company culture.

2014 209

Transitioning Military Leaders: Differentiate Yourself in Executive Job Search

Executive Career Brand

My answers to her spot-on questions — including links to other posts I’ve written — form the basis of a solid roadmap for successful job search. Why is it so vital for senior executives to use social media as part of their executive job search? First, and foremost, senior executives need to have an online presence because recruiters and hiring professionals are Googling “their name” to assess their viability as candidates. reputable resources abound online.


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Serenity Now! Simplify Your Executive Job Search

Executive Career Brand

How much do you really know about today’s executive job search? It’s a given that job-hunting these days is a complicated process. You need to build a diverse, vibrant online presence that reinforces your personal brand and provides social proof , or risk being invisible to executive recruiters and hiring decision makers. Best-fit jobs for you – especially if you’re at the senior or c-suite level – may be waiting for you to uncover them in the “hidden” job market.

2014 138

How to Use Twitter for Personal Branding and Executive Job Search, Part 2

Executive Career Brand

This two-part series on Twitter for personal branding and executive job search is the culmination of an interview and communications with a journalist writing an article for Money Magazine. In Part 1, I talked about: The value of Twitter for executive job search, How to get started, How to follow the right Twitter folks, and. Google will email you links when those keywords show up online. Get going with Twitter well in advance of starting your job search.

2014 186

NEW BOOK! 20 Little-Known, Insider Tips to Accelerate Executive Job Search

Executive Career Brand

Is your executive job search taking too long? If you answered “Yes” to both questions, it’s time to turbo-charge your search with the advice in my new ebook: 20 Little-Known, Insider Tips to Accelerate Your Executive Job Search. and Land a 6 Figure Job Faster! How sending a thank you note can help you land a job at a target company. even after they’ve rejected you for another job?

2014 182

How Do I Find a Job in the “Hidden” Job Market?

Executive Career Brand

You’ve probably heard about the hidden executive job market, but do you really know what it is, why it exists, and how to take advantage of it? No one knows for sure how many jobs are unlisted, but it’s estimated to be around 80 – 90%. Why aren’t more jobs posted online? Executive recruiters and employers find good-fit candidates by searching LinkedIn, for the most part, and other social networks, using relevant keywords.

2014 218

2 LinkedIn Personal Branding Tips You Don’t Know

Executive Career Brand

LinkedIn is undeniably the executive job-seeker’s most important and powerful online personal branding tool. Among the first handful of strategist worldwide to be certified in the inaugural offering of the program, I rubbed elbows with elite global brand strategists eager to hone their craft, to keep their career and job search skills sharp. Here are just two of the valuable LinkedIn tips for executive job search I learned through the program: 1.

2014 205

Personal Branding: How to Brand Your LinkedIn Summary Section

Executive Career Brand

[The following article was originally published for my Personal Branding Expert gig on]. Becomes a means of passive job search, to help you get found by recruiters and hiring decision makers through the relevant keywords you’ve strategically placed in the various sections of your profile. ? They both service different purposes in your job search. Copyright, 2014, Meg Guiseppi.

2014 203

10 Best Ways to Build Your Personal Brand Online

Executive Career Brand

[This is my latest article as''s Personal Branding Expert ]. Like it or not, getting involved with social media and building your personal brand online have become essential components of today’s job search. Your goal should be to continuously build diverse online content about yourself, to provide those assessing you with plenty of information supporting your brand. Don’t write or do anything that will “out” your search.

2014 217

When Was the Last Time You Updated Your LinkedIn Profile?

Executive Career Brand

All too many executives adhere to the “build it and forget it” strategy when building their personal brand online. They put up a perfunctory LinkedIn profile years ago – perhaps the last time they were job-hunting – and promptly forgot about it, once they landed a job. They’re forgetting that their LinkedIn profile needs to differentiate and position them as a good-fit candidate for their current target employers (in job search), or target audience.

2014 212

7 Reasons NOT to Copy Someone Else’s LinkedIn Profile

Executive Career Brand

You see a compelling, branded LinkedIn profile of a job seeker with qualifications similar to yours. Somehow, because it’s right in front of you, online for all the world to see, you don’t think of it as stealing. Just the other day I received invitations to connect on LinkedIn from two women employed at the same company, in similar jobs. I immediately noticed that these two women’s Summary sections and job descriptions at that company read word-for-word exactly the same.

2014 209

Yikes! My LinkedIn Profile Disappeared and I Don’t Have a Copy

Executive Career Brand

LinkedIn, Personal Branding & Executive Job Search: Perfect Together. Your Personal Brand Online and the LinkedIn Privacy Dilemma. Executive Career Management Executive Job Search LinkedIn Online Presence & Online Reputation Management Social Media & Social Networking social media Think it could never happen to you. your LinkedIn profile could never go missing?

2014 199

3 BIG Mistakes That Screw Up Your LinkedIn Professional Headline

Executive Career Brand

The LinkedIn member has not changed the default headline automatically populated for this spot, based upon their current, or most recent job title. And most especially, your headline is the most important SEO (search engine optimization) spot on your profile. One of the main ways recruiters and hiring decision makers at your target companies identify good-fit candidates is by searching relevant keywords on LinkedIn. CFO, Senior Finance Mgr (Manager is abbreviated).

2014 205

Keep Your Personal Brand Top-of-Mind with LinkedIn Updates

Executive Career Brand

[This is my latest article as''s Personal Branding Expert ]. One of the many benefits of using LinkedIn for job search is the ability to stay top-of-mind with your network – which should include employees at your target companies and recruiters, along with your various professional contacts. An online article, blog post, or white paper you’ve published. An online article, blog post, or white paper that mentions or quotes you.

2014 184

LinkedIn Groups and Personal Branding: Showcase Your Subject Matter Expertise

Executive Career Brand

One of the ways LinkedIn adds value to overall career management and job search is that, when leveraged to full advantage, it can help keep you and your executive brand top of mind with your network. Choose Groups that are open to public search, so your activity will be visible to all search engines. ? Go to the search field at the top of your profile and, in the drop-down menu, click on “Groups”.

2014 181

Your Personal Brand Online and the LinkedIn Privacy Dilemma

Executive Career Brand

Here is one of the most frequently asked questions by my c-suite and senior executive clients who are in a confidential job search, and need to complete and/or update and brand their LinkedIn profiles: “How do I keep my employer and co-workers from finding out I’m updating my LinkedIn profile, indicating I’m job-hunting?” Keep your profile entirely “public”, so it’s open to search.

2014 190

Why You Need to Self-Google Once a Week

Executive Career Brand

In executive job search, you need to build and safeguard your online personal brand and online reputation. Your search results can be the deciding factor in whether they reach out to you, or cross you off their lists. What if someone has posted something negative about you (whether or not it’s true), that damages your reputation and could sabotage your chances? Take a look at your online footprint right now.

2014 196

Does LinkedIn Make the Executive Resume Obsolete?

Executive Career Brand

After all, people searching for viable candidates like you will likely see your LinkedIn profile before they ever reach out to you and request your resume. They spend a significant part of their days searching online for candidates, and a significant part of that time specifically on LinkedIn. The cost of social recruiting is minimal (compared to posting on job boards) and opens them to a much larger pool of potential candidates.

2014 190

Twitter Personal Branding Time-Saving Tips

Executive Career Brand

In my practice, I rarely come across executive job seekers who are actively leveraging Twitter to help them land jobs. Understandably, they’re busy people strapped for time, trying to juggle demanding full-time jobs with a full-time job search. Stay Focused on Your Job Search and Your Personal Brand. Don’t start or engage in conversations not related to your job search. 10 Best Ways to Build Your Personal Brand Online.

Personal Branding and Your LinkedIn Profile Photo

Executive Career Brand

No doubt, discrimination in job search exists and your photo can expose you to discrimination based on age, weight, ethnic background, etc. But I still contend that NOT having a photo may be even more detrimental, especially for the job seekers I serve – c-suite and senior-level executives. or anywhere online. More Information About LinkedIn for Executive Job Search. Finding a Job in the “Hidden” Job Market.

2014 173

Add Special Bullet Point Pizzazz to Your LinkedIn Profile

Executive Career Brand

Executive Career Management Executive Job Search Executive Personal & Career Branding LinkedIn Online Presence & Online Reputation Management Social Media & Social Networking c-suite executive job search executive branding online personal branding Want to use jazzier bullet points in your LinkedIn profile than the typical asterisk (*)?

2014 156

How to Write and Use An Executive Brand Biography

Executive Career Brand

For job search and career management, a bio affords the opportunity to reinforce your brand through storytelling, in a way that’s more difficult to accomplish in a resume. Showcase your leadership and management acumen through softer skills and “good fit” attributes, and link them to your value proposition. Help employers connect with you and envision you on the job, having a positive impact.

2014 159

C-suite Executives and Social Media: Are You Resistant or Engaged?

Executive Career Brand

A survey by Brandfog, a global social media and digital reputation consulting firm, indicates that social media engagement by companies’ c-suite executives is more critical than ever: “Conversations taking place on Twitter, LinkedIn, Tumblr, Medium, YouTube, Instagram and other social channels do not stop because management is not looking. Question: Having a socially active C-Suite leadership team can mitigate risk before a brand reputation crisis occurs.

‘Tis the Season to Land an Executive Job

Executive Career Brand

Before you know it, the new year will be here, and it will be time to resume your executive job search in earnest. You’ve put your search on hold until January, because everyone knows that no one lands anything but seasonal work in November or December, right? According to online job search expert Susan P. Joyce, in a recent post at her Work Coach Café blog : • Only 1% more jobs were open in January and February of 2013 (vs.

2013 164

What Is Your Online Reputation Doing To Your Job Search?

Career Realism

Many job seekers mistakenly believe that, because they aren’t on Facebook, or Twitter, their online reputation is spotless. Related: Quick Fixes For 3 Problems With Your Online Presence. Why Is Your Online Reputation Important Anyway? The majority of hiring managers review social profiles before the interview. What is your online reputation doing to your job search? 10 Ways To Build Your Brand Reputation Online.

2014 88

Putting Your Best Foot Forward at Campus Job Fairs

Hiring Technical People

Now you feel ready to play a vital role programming, troubleshooting or engineering for a high-profile company or organization — but have you prepared for the campus job fairs that might actually open those doors for you? Just as you would routinely perform the preliminary research needed for any important project, you should research the job fair in advance. You’ve just set yourself apart from all the other folks who have the tech smarts but not the job smarts.