Personal Branding, Resume or Job Search Targeting: Which Comes First?
Executive Career Brand
MARCH 17, 2014
It may seem obvious that the first thing to do, when you’re about to start an executive job search, is locate, dust off, and update your resume. In my experience, many executive job seekers do just that. They often neglect targeting, and narrowing their search to several select companies, because they want to keep their options wide open. That strategy may have worked even a few years ago, but job search doesn’t work the same way now.