Online Reputation Management FAQs for Executive Job Search

Executive Career Brand

Fortunately, more and more of my c-suite and senior level executive clients are aware of how important it is for them to have a solid online presence, to land a great-fit new gig. Some of them understand that, when recruiters and hiring managers source and assess talent, they’re more apt to reach out to candidates that have strong online presence. But they often don’t know how to go about building an online footprint.

Executive Brand Online Reputation Management: Relevance, Quality, Diversity, Volume, Consistency

Executive Career Brand

Executive Brand Online Reputation Management: Relevance, Quality, Diversity, Volume, Consistency is a post from: Executive Career Brand. Whether you’re actively job seeking or think you may be in the future – few people aren’t facing this challenge these days, when no job seems to be permanent – you need a strong online identity. Even if you feel secure in your job, you need to be visible online. See my post, Does Your Online Identity Scream “Hire Me&# ?

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Online Reputation Management: Do You Self-Google?

Executive Career Brand

Meg Guiseppi, C-level Executive Job Search Coach — Resume, Biography, Branding, Online Identity & ROI Value Communications Blog Home Intro Personal Branding 360 Reach Personal Brand Assessment Why hire a Reach Certified Personal Branding Strategist? 46% of online adults have created their own profile on a social networking site, up from just 20% in 2006. Related posts: Does Your Online Identity Scream “Hire Me&# ?

How to Conquer Ageism in Executive Job Search

Executive Career Brand

Until recently, career professionals relied on a strategy to minimize age in our clients’ documents and online profiles – including only the past 10-15 years of career history and not including dates for education. These tricks are ineffectual now that personal information exists about each of us online (whether or not we’ve put it there), and people sourcing and assessing job seekers are Googling potential candidates’ names before reaching out to them.

2016 176

Are You Executive Job Search-Ready?

Executive Career Brand

People assessing you, like executive recruiters and hiring professionals, Google the names of all potential candidates, before reaching out to them. Know what they will find about you, so you can assess and clean up your online presence, if need be. More in my post, Is Your Online Presence Strong Enough to Compete? 7 Questions to Test Your Preparedness for Executive Job Search.

2016 164

How to Balance Personal Branding With Personal SEO

Executive Career Brand

But many people don’t know how to strike the right balance between them, as they write their personal marketing documents and online profiles – resume, biography, LinkedIn profile, etc. Personal SEO (Search Engine Optimization) is all about the relevant keywords and phrases (or “hard” skills) you possess that recruiters and hiring managers most search online to source and assess candidates like you. Social Proof: Where Online Presence Meets Personal Branding.

2016 133

The Personal Branding Manifesto for Executive Job Search Part – 4

Executive Career Brand

Part 3 – Mind Your Online Reputation: The Personal Branding Social Proof Paradigm. By now, most job seekers should be aware of the well-known places to build their brand and online presence – LinkedIn, a personal website or blogsite, Twitter, other social networks, etc. Here are 2 little-known, but powerful, strategies to add to your brand communications plan: 2 Little-known Tips to Master Online Reputation and Personal Brand Management.

2017 104

Avoid These 3 Self-Sabotaging Social Media Mistakes

Executive Career Brand

A robust online presence is great for your personal brand and executive job search, but not all publicity is good publicity. When you’re in job search mode, it’s time to put on a good face (online and in-person) so that the first, and each subsequent, impression of you is a positive one. Hiring managers and others at your target companies will check you out online, and they’ll see what you’ve put out there and judge you by it.

3 Neglected, But Simple, Personal (Social) Branding Strategies

Executive Career Brand

Here are a few examples of good LinkedIn Professional Headlines: Senior Change Management Executive – Operational Excellence, Performance Management, Risk Mitigation, Compliance. Senior Technical Project Manager & Change Agent for Banking & Financial Services. Here’s what you should include in your email signature: Your Name (use whatever name – full name or nickname – that you consistently use online).

2017 170

Essential Checklist to Optimize LinkedIn For Executive Job Search

Executive Career Brand

Along with being an essential tool for executive job search, LinkedIn plays an important role in overall career management. They don’t seem to realize that LinkedIn is a primary destination for people who are sourcing and assessing good-fit job candidates and people to do business with. Use them to assess the company and to identify employees. I’ve found that many executives have a “build it and forget it” mindset with LinkedIn.

2016 198

LinkedIn FAQs for Executive Job Search

Executive Career Brand

Online reputation management and online presence. LinkedIn is undeniably the executive job-seeker’s most important and powerful tool for online personal branding, networking and career management. That makes LinkedIn one of the best places to be found online by recruiters and hiring decision makers at your target companies. Put yourself in the shoes of these people assessing your candidacy through your LinkedIn profile.

2016 170

5 Reasons Why Your Executive Resume Is Not Working

Executive Career Brand

Put yourself in the place of people reading your resume and assessing your good fit. It’s your online presence that’s stabbing you in the back. This is what people assessing you are doing. Things happen in a heartbeat online. Make it a practice to self-Google once a week, to monitor your online presence, and correct any dirt that you can. Many executive job seekers are in a rut, spinning their wheels.

2017 161

Do Grammar and Spelling Errors Really Matter in Executive Job Search?

Executive Career Brand

Prevalent typos like “manger” for “manager” plague all of us, and should be forgiven, right? Before posting your LinkedIn and other online profiles, and sending out your resume accompanied by email messages, look them over very carefully. The “manger” for “manager” flub will pass right through Spell Check. Have someone (or several people) review and help you edit the documents and online profile content.

2016 166

Why Is My Executive Job Search Taking So Long?

Executive Career Brand

Researching helps you uncover the all-important relevant keywords and phrases you’ll use in your job search content to boost your personal SEO (Search Engine Optimization), making you more findable online. Executive recruiters and hiring professionals assessing candidates want to get a feel for their personality – and how they work, how they lead, etc. You need to make it as quick and easy as possible for people assessing you to get to the meat of your unique value proposition.

2017 158

How Many LinkedIn Connections Are Good For Executive Job Search?

Executive Career Brand

When people assessing you go to your profile, they won’t find enough of the kind of information they need to make the decision, and may not be willing to take the risk to funnel you into the interviewing process. Executive Career Management Executive Job Search Executive Networking Executive Personal & Career Branding LinkedIn Online Presence & Online Reputation Management Social Media & Social Networking c-suite executive job search personal branding social media

2017 160

Social Media ROI: Is It Worth the Time?

Executive Career Brand

Blogging, LinkedIn and Twitter are my social media of choice – the biggest pieces in my online brand communications plan. Because my LinkedIn profile lands at the #2 or #3 spot in Google search results for my name, many click through to my LinkedIn profile and assess whether to do business with me based on what they read in my profile. I just couldn’t realistically manage it, with the others. Social Media ROI: Is It Worth the Time? is a post from: Executive Career Brand.

3 Juicy Insider LinkedIn Personal Branding Tips

Executive Career Brand

Recruiters and employers search LinkedIn to identify and assess candidates using relevant keywords and phrases. LinkedIn offers this powerful platform to demonstrate your subject matter expertise, express your opinions, influence people, build your personal brand online, and stay top of mind with your network. I’ve been a LinkedIn member and professional LinkedIn profile writer for close to 10 years.

2017 150

Is Your Online Presence Strong Enough to Compete?

Executive Career Brand

But, without a diverse online presence that reinforces your personal brand and value to the companies you’re targeting, executive recruiters and hiring professionals may pass you right by, in favor of others who do have a vibrant online footprint. These people source and assess talent by what they find about them online. OR, if you have a common name, you need to clearly distinguish yourself online among the sea of same-named people.

How to Write An Irresistible C-suite Executive Resume in 10 Steps

Executive Career Brand

That is, they source and assess candidates through Google search, LinkedIn, Twitter, and other social media. If you don’t have a strong online footprint providing them with plenty of on-brand information supporting your value proposition, you’re likely facing a prolonged job search. job seekers with stronger online presence are the ones who are noticed and chosen over those who have little or no presence online. When was the last time you used your executive resume?

2017 157

Look, I Found My Personal Brand Doppelganger!

Executive Career Brand

It was right there online. ANY content you’ve found online, even if it doesn’t carry a “© Copyright” claim, is automatically copyrighted to the author and protected by the Digital Millennium Copyright Act (DMCA), which is international in scope and consistent with similar laws across the globe. Help people assessing you understand what specifically elevates your skill-sets and qualifications above the rest, and makes you the best-fit candidate for your target companies.

2016 165

How Search Engine Optimization (SEO) Impacts Executive Job Search

Executive Career Brand

You’re probably aware that, when you’re job-hunting, you need to have a diverse, personal brand-reinforcing online presence , to attract recruiters and employers, when they’re searching for and assessing good-fit candidates. When people look online to find people to meet their needs, they search certain words and see what comes up. So be sure to position your most important keywords “above the fold” in the online content you create.

If All Else Fails in Executive Job Search, Read the Directions

Executive Career Brand

Your resume, biography, LinkedIn profile and other online profiles all need to differentiate and position you as a good-fit candidate for your target employers. Building Online Presence. An estimated 90%+ executive recruiters will Google “your name” to assess your fit, once you become a person of interest. As you get busy building your online footprint, be sure to protect your privacy and security. Is Your Online Presence Strong Enough to Compete?

2016 161

5 Deadly LinkedIn Mistakes

Executive Career Brand

Decreases your “findability” online. Put yourself in the shoes of these people assessing your candidacy through your LinkedIn profile. Executive Career Management Executive Job Search Executive Personal & Career Branding LinkedIn Online Presence & Online Reputation Management Social Media & Social Networking online presence personal branding social media

2015 153

Give To Get the Best LinkedIn Recommendations

Executive Career Brand

If you’ve ever been in the position of assessing candidates for your employer (or as an employer), you know how impressed you are with those who offer stellar recommendations, whether on their personal marketing documents (resume, bio, etc.) The true measure of your brand to future employers is reflected in what those who know your work the best have to say about you – co-workers, peers, top management, team members, Boards of Directors, customers, etc.

10 Steps to Executive Job Search Success

Executive Career Brand

If they’ve changed jobs over that time, they were sought after by executive recruiters and managed to circumvent the job search process. Build Your Online Presence. The vast majority of executive recruiters and employers search for and assess candidates by what they find about them online. Those with a dismal or non-existent online footprint are often overlooked for those who have a diverse, far-reaching online presence.

2015 165

7 Reasons NOT to Copy Someone Else’s LinkedIn Profile

Executive Career Brand

Somehow, because it’s right in front of you, online for all the world to see, you don’t think of it as stealing. But, beyond the moral issue of plagiarism, swiping content and using it on your own LinkedIn profile, or anywhere online or off-line, is very serious. Help people assessing you understand what specifically elevates your skill-sets and qualifications above the rest, and makes you the best-fit candidate for your target companies.

2014 187

Deadly LinkedIn Mistake: No Professional Photo

Executive Career Brand

Think about how this discrepancy would impact his credibility and reputation. Put yourself in the shoes of these people assessing your candidacy through your LinkedIn profile. Complete profiles land higher in LinkedIn search results than incomplete ones, making you more visible and “findable” online. When I first viewed the LinkedIn profile of a recent client (a CFO job seeker), I knew something was fishy.

2015 161

10 Best Ways to Build Your Personal Brand Online

Executive Career Brand

Like it or not, getting involved with social media and building your personal brand online have become essential components of today’s job search. If you’re NOT out there – building your online presence, and positioning your unique ROI (Return on Investment) and good-fit qualities in front of recruiters and your target employers – consider yourself invisible to the very people who can help you achieve your career goals. Monitor and Prepare To Build Your Online Presence.

2014 192

How to Build Personal Brand Content for Executive Job Search

Executive Career Brand

When preparing for executive job search, your mission is to create content for various purposes, and build an executive brand communications plan that reinforces your unique promise of value to your target employers, across diverse channels online and off-line. >>> Executive career biography – because it’s a better storytelling vehicle than your resume, your bio helps those assessing you envision you at work, contributing to the success of the company. >>>

2015 165

5 Common Executive Job Search Dilemmas

Executive Career Brand

Anyone can easily find your age within the first several pages of search results for “your name”, now that such personal information exists about each of us online, on numerous aggregator sites. Yes, executive recruiters and others assessing you through your LinkedIn profile and executive resume may red-flag you if they see long stretches of time unaccounted for. or anywhere online. Online Safety and Privacy.

2017 124

Why You Need to Self-Google Once a Week

Executive Career Brand

In executive job search, you need to build and safeguard your online personal brand and online reputation. What if there is someone with your name involved in nefarious deeds, and people assessing you think you are that person? What if someone has posted something negative about you (whether or not it’s true), that damages your reputation and could sabotage your chances? Take a look at your online footprint right now.

2014 167

Personal Branding: How to Brand Your LinkedIn Summary Section

Executive Career Brand

Those assessing you through your LinkedIn profile feel that you’re less likely to exaggerate in a public forum such as LinkedIn than you might in your resume document, which is only viewed by the select people you decide to send it to. ? Here’s an example of one for a Senior Project/Program Management Consultant: Known as a decisive, intuitive leader with “get it done” smarts, I turn chaos into harmony by leveraging technology and data to improve functionality.

2014 171

Personal Branding and Your LinkedIn Profile Photo

Executive Career Brand

or anywhere online. Remember that when people are assessing you, they''ll Google "your name" and may find a photo of you in other places than LinkedIn. ]. Executive Career Management Executive Job Search Executive Networking Executive Personal & Career Branding LinkedIn Online Presence & Online Reputation Management Social Media & Social Networking networking personal branding social media

2014 156

Social Proof: Where Online Presence Meets Personal Branding

Executive Career Brand

Are you an executive job seeker who resists having an online presence ? Did you know that an estimated 90% of employers used social networks and social media – known as “ social recruiting “ – to find, assess and validate talent in 2012? Hiring professionals know that job seekers are less likely to fudge or exaggerate in their LinkedIn profile (and other online profiles) than they are in their paper or digital career documents (resume, biography, cover letters, etc.).

2013 168

How to Write and Use An Executive Brand Biography

Executive Career Brand

For job search and career management, a bio affords the opportunity to reinforce your brand through storytelling, in a way that’s more difficult to accomplish in a resume. Showcase your leadership and management acumen through softer skills and “good fit” attributes, and link them to your value proposition. Your entire bio can become your Google+ profile , which is a great way to showcase a different perspective of your brand story online.

2014 155

How a Robust Online Presence Helps You Land The Best Executive Jobs

Executive Career Brand

Executive recruiters and hiring decision makers routinely search for social proof (or online evidence) to corroborate the claims candidates make about themselves in their personal marketing materials (resume, biography, cover letters, etc.). These people will assess your candidacy and evaluate your personal brand based on what they find about you online. Do You Know What Your Online Presence Looks Like? More About Online Presence and Executive Job Search.

2017 116

Toxic Executive Job Search Beliefs: I don’t need an online presence

Executive Career Brand

You’ve heard that social networking and online presence are important, but they’re just not for you. I don’t have time for social networks and I don’t like the idea of putting myself ‘out there’ online. Ignoring online presence and social networks when you’re job-hunting is a big mistake. If you’re not visible and at least somewhat active online, you may never be found by the very people you need to be smack dab in front of. Publish articles online.

2015 128

How Strong is Your Executive Brand Online for Job Search?

Executive Career Brand

If you have no compelling search results supporting your executive brand, or your online footprint consists only of your LinkedIn profile, you may be sabotaging your chances of being noticed and qualified as a good-fit candidate. The vast majority of executive recruiters use social recruiting (social networks and social media) to source and assess top talent. Read my post, Online Presence and Personal Brand Management: 5 Things to Remember , for ideas.

2013 153

Transitioning Military Leaders: Differentiate Yourself in Executive Job Search

Executive Career Brand

First, and foremost, senior executives need to have an online presence because recruiters and hiring professionals are Googling “their name” to assess their viability as candidates. Those with a more far-reaching online footprint (that is, more relevant search results for their name) are viewed as more desirable than those with limited or non-existent online presence. What differentiates an Executive Resume from the resume of a mid-level manager?

FREE eBook on Smart Personal Branding with LinkedIn

Executive Career Brand

That makes LinkedIn one of the best places to be found online by recruiters and hiring decision makers. When hiring professionals do a Google search on “your name” to assess you (a standard practice), your LinkedIn profile will likely show up within the first 3 search results. and beyond, as you use LinkedIn for career management and ongoing networking. In 2009 I wrote a little ebook for Job-Hunt.org on using LinkedIn for personal branding and executive job search.

2017 103

The World’s Best Executive Resume Is Not Enough

Executive Career Brand

And a quick Google of “His Name” reveals that he’s invisible online. nothing of value to people assessing him as a candidate. Work on circumventing the gatekeepers and connecting directly with key hiring decision makers where they hang out online and offline. Set up Google Alerts to be notified when relevant industry and company news is posted online. Build a diverse, vibrant online presence.

2013 163

7 Things Successful Executive Job Seekers Know

Executive Career Brand

Recruiters and hiring decision makers assessing you through your resume (or LinkedIn profile and other career marketing materials) don’t have time to sift through irrelevant information. Yes, you should source and work with several recruiters in your niche, and position yourself online to be found by them when they’re sourcing candidates. LinkedIn, social networking, social media and online presence are no longer optional. You need to be visible online to be found.

2013 168

7 Ways To Contaminate Your Personal Brand and Doom Your Executive Job Search

Executive Career Brand

Do you know what people assessing you for jobs are finding about you online? Will they mistake you for someone with the same name who has a less than stellar online presence? If you have a common name, you need to clearly distinguish yourself online among the sea of same-named people. If you have the same name as someone who has done something awful to discredit their name (and thereby your name), you need to distinguish yourself from what exists online about them.

2017 102