From $0-100million with no sales people. The Atlassian 10 commandments for startups.
SEPTEMBER 15, 2011
Business of Software 2011 takes place in Boston - 24-26th October. We sold about 60 million dollars worth of software last year, and about three months ago we took on an equity investor, a venture capitalist called Accel partners. In software there is a golf, you can pretty much sell things under 10,000 dollars online, but once you need sales people involved you need to start, the pricing needs to go up. So, obviously, culture starts with hiring.