Developing Your Personal Brand

Career Alley

Your Personal Brand Like it or not, you’re in the business of selling yourself. Launch your Career Branding Personal BrandOne of the key aspects to standing out in a sea […].

2018 209

Brand Yourself in the 5 Long LinkedIn Profile Sections

Executive Career Brand

Every part of your LinkedIn profile is an opportunity to communicate your brand, but LinkedIn offers 5 longer sections to really brand yourself well. The post Brand Yourself in the 5 Long LinkedIn Profile Sections appeared first on Executive Career Brand™.

2021 167

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How To Use Video For Job Search and Personal Branding

Executive Career Brand

The post How To Use Video For Job Search and Personal Branding appeared first on Executive Career Brand™. Executive Job Search Personal Branding personal brand video

2020 262

5 LinkedIn Profile Personal Brand Building Essentials

Executive Career Brand

Let’s start with the understanding that if you’re job-hunting, you need to have a robust LinkedIn profile personal brand building strategy. People who can help you meet your career goals are using LinkedIn to find and assess candidates like you. The post 5 LinkedIn Profile Personal Brand Building Essentials appeared first on Executive Career Brand™. LinkedIn Personal Branding LinkedIn Profile personal branding

2019 206

Targeting, Branding and Networking Get the Job During the Pandemic

Executive Career Brand

With COVID-19 continuing to impact job search, 3 things are more important than ever: Targeting (and research) … Personal Branding … Networking Some employers (maybe your current employer) are furloughing or laying off people.

2020 181

Does Personal Branding Have Age Barriers?

Professional Resume Services

There are a lot of discussions nowadays about the importance of personal branding for senior level managers. Some professionals who have established careers with many years of experience believe c-level personal branding is only required for the young up-and-coming executive. The truth is no matter where you are in your career and whether you’re searching. Read more » The post Does Personal Branding Have Age Barriers?

2019 162

Creating Your Own Brand Image

Ms. Career Girl

Creating a memorable brand image doesn’t happen just by deciding it’s a good idea. Here are the 8 steps that every woman needs to create her own personal brand image. The very first step is to model your brand on your authentic self. When you have a purpose-driven career, you can move forward confidently. When you write your mission, you suddenly have a North Star for your career—a definition for your true purpose – why you do what you do. Career Girl.

2018 196

How to Write a C-suite Executive Career Brand Biography

Executive Career Brand

When I first speak with potential c-suite clients, we discuss their job search target and goals, and which of the services I provide they’ll need to accomplish their career goals. ” I’m sure you’ve read a typical bio that walks you through the person’s career progression and provides hard facts. A brand biography is a storytelling tool that breathes life into an otherwise flat rehash of your resume. Executive Job Search and Personal Branding Help.

2017 201

How Executive Personal Branding Affects Your Executive Career

Professional Resume Services

Working on your personal brand is more important now than ever before. Executives have typically considered their c-level personal branding as being associated with and representing the company they work for. When you work for a company, you still need to brand them as part of your job. Not doing so could hurt your long-term executive career prospects. Here are a few ways executive personal branding affects your executive career.

2017 157

What’s Your Executive Career Brand Story?

Executive Career Brand

Start with Targeting and Personal Branding. Then define your brand and promise of value to them so your content will resonate with the values, vision, attributes, passions, and driving strengths they’re looking for. Here are some questions to prompt career brand stories around your personality and attributes. What are 2 or 3 defining moments for you as your career progressed? What 1 or 2 things are you most proud of accomplishing in your career?

2015 168

4 Benefits of Knowing and Communicating Your Personal Brand

Professional Resume Services

You may not think your personal brand is important, but hiring managers and business professionals do. This means you have to understand c-level personal branding to communicate it and know how others perceive you professionally. If you think about it, c-level personal branding isn’t difficult if you are authentic in the way you speak and. Read more » The post 4 Benefits of Knowing and Communicating Your Personal Brand appeared first on Executive Resume Services.

2019 155

12 Ways To Build Personal Brand Evangelism

Executive Career Brand

You may feel that “Brand Evangelism” is a fussy term. It may even turn you off to the whole concept of personal branding. What Are Brand Evangelists? According to digital marketing expert Neil Patel, in his Forbes article, What Does A Brand Evangelist Do, And Do You Need One? Brand evangelists preach about the things that they have bought. ” Brand evangelism comes about when you network well. 7 Ways To Build Brand Evangelism for Yourself: 1.

2017 199

Personal Branding: How to Create a Digital Footprint

Ms. Career Girl

Since the Internet is now the place to be, digital personal branding is more important than ever. Before you can create a powerful digital brand, you need to evaluate where you stand. The answer will be integral to your personal brand. Career Girl.

2021 144

3 Surprising Ways LinkedIn Hurts Your Personal Brand

Executive Career Brand

Most, if not all of us, will benefit from the personal brand-building power of LinkedIn for executive job search, business and overall career management. LinkedIn provides all kinds of personal branding opportunities to: Connect and expand our networks, Communicate our personal brands, Become more visible to people who may want […]. The post 3 Surprising Ways LinkedIn Hurts Your Personal Brand appeared first on Executive Career Brand.

2018 204

How You Can Revive & Fix Your Brand’s Bad Reputation


It can take mere months to learn how to become an entrepreneur, years to build a brand reputation, and just hours to ruin it. There are many reasons why you might find yourself facing a bad brand reputation as a business owner. Career Advice Work for Yourself

2021 166

Why Your Personal Brand Needs LinkedIn

Executive Career Brand

Want to build your personal brand, accelerate your executive job search and land a good-fit job faster? The post Why Your Personal Brand Needs LinkedIn appeared first on Executive Career Brand. LinkedIn Personal Branding personal brandingGet busy on LinkedIn. Executive recruiters and hiring decision makers at your target companies rely heavily on LinkedIn when they’re sourcing and assessing executive job candidates.

2018 169

Top 10 Ways to Build Your Online Personal Brand with LinkedIn

Executive Career Brand

Among the many benefits LinkedIn offers both job seekers and careerists, it is one of the best places to build your online personal brand and differentiate the unique value you offer your target employers. The post Top 10 Ways to Build Your Online Personal Brand with LinkedIn appeared first on Executive Career Brand. LinkedIn Personal Branding online branding personal branding

2018 206

Executive Branding: Personal vs Career Branding

Executive Career Brand

Meg Guiseppi, C-level Executive Job Search Coach — Resume, Biography, Branding, Online Identity & ROI Value Communications Blog Home Intro Personal Branding 360 Reach Personal Brand Assessment Why hire a Reach Certified Personal Branding Strategist? Personal branding represents what is authentic about your personality and character, and reflects the perception of you held by the external world. Career branding takes the defining process a bit further.

2010 157

Executive Resume Branding: Differentiate Your ROI Above-the-Fold

Executive Career Brand

The post Executive Resume Branding: Differentiate Your ROI Above-the-Fold appeared first on Executive Career Brand. Executive Resume, Biography & Cover Letter Personal Branding c-level executive resume c-suite job searchCapture the attention of your target audience immediately and compel them to contact you.

2019 197

3 Reasons Why Your Personal Brand Loves LinkedIn

Professional Resume Services

Your personal brand is one of the main factors that will differentiate you from other candidates throughout your job search. Too many executives make the mistake of thinking c-level personal branding doesn’t matter once they reach a certain level, especially if they have no intentions of leaving their current job. Read more » The post 3 Reasons Why Your Personal Brand Loves LinkedIn appeared first on Executive Resume Services.

2019 141

Building Your Personal Brand

Ms. Career Girl

The post Building Your Personal Brand appeared first on Ms. Career Girl. You might associate a brand a logo, a slogan or an image, but a brand can be anything. Your personal brand is your reputation and producing an image of yourself that makes you memorable and different from others. Communicating your brand. Your presence online can significantly impact your personal brand. Developing your personal brand. Benefits of a powerful brand.

2016 154

The Real Secrets of Personal Branding

Professional Resume Services

The concept of c-level personal branding seems simple enough, yet some professionals don’t quite understand the ins-and-outs of it. Personal branding is an ongoing process that can take years to develop, but only seconds to destroy completely. It’s impossible to boost your personal brand if you don’t make a conscious effort to make your name known throughout your industry and beyond. Differentiation is a key component of c-level personal branding.

2018 155

Ready To Start Building Your Personal Brand?

Ms. Career Girl

If that sounds a lot like what we call your personal brand in today’s world, you’re right. Building your personal brand is the new personal reputation. Nowadays, social media and the internet present you, as a personal brand, to the entire world. And since virtually everything is forever in cyberspace, it’s critical that the personal brand you build is both effective and powerful as part of your image, reputation, and legacy. Career Girl.

2018 149

3 Juicy Insider LinkedIn Personal Branding Tips

Executive Career Brand

I’ve not only learned how to help my clients leverage LinkedIn for job search, but also how to use it to build my personal brand and business. They put up a bare-bones profile, maybe years ago, and rarely complete it, update it or take full advantage of all the networking and personal brand-reinforcing features LinkedIn offers. Here are a few strategies that I rely on to build my personal brand and promote my business. 3 Insider LinkedIn Tips to Build Your Personal Brand.

2017 189

Personal Branding FAQs for Executive Job Search

Executive Career Brand

This first in my series of Executive Job Search FAQs (Frequently Asked Questions) focuses on two personal branding issues I’m asked most often. 2 Personal Branding FAQs for Executive Job Search. How do I develop my personal brand around that? Branding starts with targeting and researching specific employers, so you’ll know what specific value you offer and what makes you a good fit for those employers. Branding is about being and communicating your authentic self.

2016 186

Elevate Your Executive Resume From Bland to BRAND

Executive Career Brand

Writing vibrant content for your job search personal marketing materials can elevate your candidacy and position your brand above the rest. After all, personal branding is all about differentiating your unique value. A boatload of strong verbs to support your personal brand. I intend to refer to it often, as I’m writing my clients’ personal brand materials. And I offer suggestions on how to modernize your outdated resume with personal branding and storytelling.

2017 212

3 Neglected, But Simple, Personal (Social) Branding Strategies

Executive Career Brand

Some personal branding strategies for job search take a lot of time to accomplish. Some personal branding strategies for job search take a lot of time to accomplish. I wrote an article earlier this year that outlines important branding tips, 3 Juicy Insider LinkedIn Personal Branding Tips : 1. Keeping Your Personal Brand Top-of-Mind With LinkedIn’s Pulse Platform. Building Personal Brand Equity by Surprising Someone With a LinkedIn Recommendation.

2017 202

How and Why Personal Branding Works

Executive Career Brand

If you’ve read and completed my 10-Step Executive Personal Branding Worksheet , you may think you have a good handle on building your personal brand and using it to land a great-fit job. But there are many aspects to branding that you may not have considered, as you use it while navigating your job search. 10 Keys To a Memorable Personal Brand. Dare to Express Your True Personal Brand. What Authentic Personal Branding Is and Is NOT.

2015 164

How Your Office Decor Affects Your Company Brand

Career Alley

Here’s how your office décor affects your company brand, and what you can do about it. Career advice Branding Company BrandIf your company gets any client, potential client, or potential candidate traffic at all, it’s imperative your office conveys the message you want it to. Imagine a potential client comes into your office and sees an unkempt setting. Do you think they are going to plunk down a bunch of money with your company? Absolutely not.

2016 239

5 Personal Branding Resume Techniques for Your Job Search

Career Alley

Career advice Networking Personal BrandingThere are aspects of your background that make you incredibly unique and highly qualified—and your job is to highlight those aspects so that hiring managers don’t have to guess whether you’re perfect for the job.

2017 243

Brand Building through Community Leadership

Careers Done Write

Leadership experience in volunteer, civic, and professional association settings is one way you can build and promote your personal brand. The following are a few suggestions for branding through community leadership. Build Leadership Skills & Powerful Brand Attributes. A strong leader carries the following brand attributes: Dedication. Volunteering your time in community organizations is a brilliant way to brand yourself as a leader.

How To Get Your Brand On Brand: The Secrets To Success

Ms. Career Girl

There’s a great deal of difference between setting up a business and creating a brand. Brand strategy should be the first thing you’re thinking about before you’ve even registered a new business. A recognisable brand will keep customers coming back for more, build a level of trust and make your business instantly recognisable through a logo or even person associated with the business. Create a Brand Ethos. Every brand will offer up a Mission Statement.

2018 139

Dare to Express Your True Personal Brand

Executive Career Brand

My c-suite and senior-level executive clients work hard with me through my personal branding and job search readiness proces s. The vast majority of them understand that branding is more than keywords and descriptions of hard skills. They know they can’t overlook the “personal” in their personal brand. Without true personal branding they’re likely to be lost in a sea of sameness, and face a protracted executive job search.

2015 185

Look, I Found My Personal Brand Doppelganger!

Executive Career Brand

Right away you think, “That guy’s personal brand is the same as mine!”. Several times over the 20+ years I’ve been writing personal brand content for executive job search , I’ve come across people who stole content I wrote for a client of mine. But that’s just one of the many reasons not to copy another person’s brand content. You’ve lost the differentiating benefits of authentic personal branding. Branding is all about differentiating yourself and being authentic.

2016 192

Personal Branding + Relationship Capital = Career Branding

Career Brander

What is career branding? Personal Branding (PB) + Relationship Capital (RC) = Career Branding (CB). The best career planning and branding occurs well before you have a personal need. The best personal branding strategies make no attempt to time results. You position for the “whenever” by building your brand & relationship capital before you need it. Career branding is no different. Career Branding .

Showcase Your Personal Brand with LinkedIn Comments

Executive Career Brand

[This article was originally published for my gig as the Personal Branding Expert on]. Part of the drill for successful executive job search is building online presence and brand evangelism , expanding your network, and staying top-of-mind with people who can help you meet your career goals. 3 Places on LinkedIn to Express Your Personal Brand and Reinforce Your Subject Matter Expertise by Commenting: 1. Executive Job Search and Personal Branding Help.

2016 180

Job Action Day 2012 – Personal Career Branding

Executive Career Brand

Today is Job Action Day 2012 – the fifth-annual job search initiative spearheaded by Quintessential Careers. Focusing this year on personal career branding, Job Action Day is an opportunity for all job seekers and workers to take stock of their situations, take steps to brand their job search and land their next good-fit job, and improve their careers. You can read the article I contributed this year here: 10 Reasons to Love Your Personal Brand .

2012 133

Using Online Branding to Secure Your Dream Executive Position

Executive Career Brand

The post Using Online Branding to Secure Your Dream Executive Position appeared first on Executive Career Brand™. Online Presence & Online Reputation Management Personal BrandingImagine getting a call for that senior-level executive position you’ve been longing for. It all goes well until the interviewers look at your social media profiles.

2019 170

Creating a Career Branding Strategy

Career Brander

Executing a Career Branding strategy requires a plan. You need to define the where, what and how of your personal branding strategy. That is, where would you like to see the self actualization of your career be in 5, 10 or 15 years. This means the days of working for a single company in a single role for your entire career is no longer likely. Career Branding strategic tactics include: Network with people who could assist you in achieving your vision.

The Importance of Designing Your Personal Brand

Professional Resume Services

In the past, having a strong personal brand was seen as a luxury to put yourself ahead of your competition. However, as technology and the digital world in general has advanced, boosting your c-level personal branding is a necessity to keep up with the competition. And if you aren’t careful, your brand will be shaped for you. Personal branding for senior level managers doesn’t happen overnight, and you can’t stop working on it once you’ve reached a certain point.

2018 122

Think Like an Executive Resume Branding Pro – What Is Personal Branding … Really?

Executive Career Brand

Part 2 – What Personal Branding Is and Is NOT. My mission in this 5-part series is to help you get inside the head of a personal branding strategist and professional executive resume writer. Today, I’ll discuss the next step – understanding personal branding. Here’s how I’ll wrap up the series: Part 3 – Differentiate Your Unique Value Proposition and Build Personal Brand Content. Part 4 – Strategize the Content and Write Your Personally Branded Executive Resume.

2015 192

10 Blogs for Job Search, Personal Branding and Career Help

Executive Career Brand

Prompted by the theme for this month’s Career Development Carnival , a showcase of the best blog posts from career experts, I’ve compiled a short list of excellent blogs and websites for job seekers and careerists. Not only focused on job search, careers and personal branding, the sites I’ve chosen also speak to marketing, social media, leadership, technology and personal development. Hannah Morgan’s Career Sherpa.

2013 209

How Your Employer’s Brand Affects Your Brand

Careers Done Write

Your personal brand is comprised of many things. Some aspects of your brand change and develop over time. However, some aspects of your brand stick with you for many years. Examples of lasting brand aspects that define you include your education and your employers. Let’s consider how your employer’s brand affects your personal brand and your job search. Your employment gives you entre to this special group and is a definite brand builder.

2015 170