How to Build Personal Brand Content for Executive Job Search

Executive Career Brand

Personal branding for job search is a method to differentiate the good-fit qualities and value you offer your target employers over those competing against you, by aligning your key areas of expertise, driving strengths, passions, and relevant personal attributes with your target employers current needs. Build Executive Brand Content From the Inside Out. Now you’re ready to write the content for your executive brand communications plan.

2015 164

Personal Branding, Resume or Job Search Targeting: Which Comes First?

Executive Career Brand

It may seem obvious that the first thing to do, when you’re about to start an executive job search, is locate, dust off, and update your resume. In my experience, many executive job seekers do just that. They often neglect targeting, and narrowing their search to several select companies, because they want to keep their options wide open. And they often misunderstand the importance of personal branding, and dismiss it as unnecessary. Personal Branding.

2014 167
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The Biggest Executive Job Search and Personal Branding Mistake

Executive Career Brand

What’s the first step when you’re about to dive into a job search? Create your resume, or update your existing one, so you can hit the job boards hard right away? The biggest mistake too many job seekers make from the get-go is skipping over the critical first step – identifying target employers that are a mutual good fit. that will accelerate your job search, if you jump right over that first step.

2013 156

Why Is My Executive Job Search Taking So Long?

Executive Career Brand

Executive job search in the digital age is hard! Most job seekers don’t know what to do, what not to do, what the first steps are, whether they need help, and basically, how to stage a successful job search campaign. Consequently, their search may take way too long, because of their missteps. 5 Reasons Your Executive Job Search is Taking Too Long. as you network your way into the “hidden” job market, where most jobs reside.

2017 158

16 Deadly Executive Job Search Mistakes

Executive Career Brand

Meg Guiseppi, C-level Executive Job Search Coach — Resume, Biography, Branding, Online Identity & ROI Value Communications Blog Home Intro Personal Branding 360 Reach Personal Brand Assessment Why hire a Reach Certified Personal Branding Strategist? Many of them are baby boomers who come to me never having needed a resume (or any career documents) to land jobs over their 30+ year careers. They easily slid into new jobs.

2010 174

Personal Branding: How to Brand Your LinkedIn Summary Section

Executive Career Brand

[The following article was originally published for my Personal Branding Expert gig on Job-Hunt.org.]. Powering your LinkedIn Summary section with personal branding helps you differentiate the value you offer over your competitors. Remember that a branded LinkedIn profile doesn’t replace your resume. Make sure you include the relevant keywords you found when you did company and industry research to develop content for your branded resume. and metrics?driven

2014 169

Want a Successful Executive Job Search? Run It Like a Small Business

Executive Career Brand

7 Steps To Land a Great-fit Gig: Be the CEO of Brand You. If you’ve been in a job search for a while, and not much is happening, you’d be wise to re-jig your strategy, and start thinking of running your job search like it’s a business. That’s what wise job seekers do. They know that, when you’re job hunting, you’re essentially a solopreneur. To be in business today, our most important job is to be head marketer for the brand called You.”

2017 104

Think Like an Executive Resume Branding Pro – Build Your Personal Brand

Executive Career Brand

Part 3 – Differentiate Your Unique Value Proposition and Build Personal Brand Content. To help you prepare to write an executive resume that will help you compete in today’s job market — or help you collaborate with a professional resume writer — I’ve written this 5-part series, from my insider’s perspective. Today I’m focusing on the steps you’ll take to define and communicate your personal brand, or unique promise of value to your target employers.

2015 159

3 Job Search Game Changers

Career Realism

3 Job Search Game Changers. When you conduct a job search in the “usual” way, you are signing up for a fight like this. This is what results in needlessly extended search times and accepting an offer not because it advances your career, but because you simply want it to be over. Here Are 3 Tips That Will Transform Your Search: 1. Your future employer is already telling you what to include within your resume in the job posting.

2016 63

How to Write, Brand and Use An Executive Resume

Executive Career Brand

Although my focus is on the top-level executives I work with, the strategies and advice here also apply to most job seekers, at most any level. through dealing with job search and resume challenges. As you’re gearing up your job search, spend some time prepping to write your resume by reading these posts: How to Write and Use Your Executive Resume. Understand first what part your resume plays in the new world of executive job search.

2013 152

What a Personally Branded Executive Resume Does For You

Executive Career Brand

But it can do so much more for you, as you navigate an executive job search. When you add personal branding to the mix, a resume becomes an even more powerful positioning and job search tool. By reinforcing your brand promise, it helps hiring decision makers deliver on their promise – to hire the top pick to support the company’s brand, enhance the corporate culture, best care for their customers, and grow the company.

2013 163

How To Modernize Your Job Search

Career Realism

How To Modernize Your Job Search. My first outplacement client uttered a phrase I heard over and over as I helped clients transition from a layoff to a new position: “I’ve never actually looked for a job. Related: 10 Differences Between The Job Search Of Today And Of Yesterday. But these jobs are now being sent overseas. Your lived experience informs your brand more than anything else. Work It Daily.

2016 61

How To Modernize Your Job Search

Career Realism

My first outplacement client uttered a phrase I heard over and over as I helped clients transition from a layoff to a new position: “I’ve never actually looked for a job. Related: 10 Differences Between The Job Search Of Today And Of Yesterday. But these jobs are now being sent overseas. Your lived experience informs your brand more than anything else. I worked with a music teacher in a public elementary school who was miserable in her job.

2015 63

What’s Wrong with Copying an Executive Brand Resume Sample?

Executive Career Brand

What’s Wrong with Copying an Executive Brand Resume Sample? is a post from: Executive Career Brand. He said that one or two of the opening brand bites described him to a tee and he wanted them in his resume. Another potential client had actually swiped an entire brand statement verbatim from one of my samples. A great resume uniquely brands that specific job seeker. The situations, people involved, metrics and facts are all different.

2011 155

President-CEO-COO Manufacturing Turnarounds Executive Resume Branding

Executive Career Brand

President-CEO-COO Manufacturing Turnarounds Executive Resume Branding is a post from: Executive Career Brand. Because he’s not in a confidential search, he wanted me to use his real name here. We collaborated on developing his executive brand, resume, biography and LinkedIn profile. Bruce had already done some branding work and created a tagline that he wanted to continue using – “Innovating and Transforming Companies into Market Leaders&#.

2011 146

How C-A-R Storytelling Gives Executive Resume Branding Zing

Executive Career Brand

On the other hand, in order to brand yourself in your resume, you need to differentiate the value you offer your target employers over your competition. After all, if you’re job searching effectively, you’re getting your resume in front of human eyeballs, not just applicant tracking systems that scan and dump your resume into a database. Using the C-A-Rs method, I ask them to keep their brand and value proposition in mind, while working on the following exercise: 1.

2012 153

Executive Brand Resume: Differentiate Your ROI Value Above the Fold

Executive Career Brand

Executive Brand Resume: Differentiate Your ROI Value Above the Fold is a post from: Executive Career Brand. It’s a marketing document designed to align your qualities and qualifications with your target employers’ requirements and needs, while differentiating the value you offer over your competing job seekers. Define your executive brand and develop your targeted resume and bio , and you’ve got the foundation for all your online and offline marketing materials.

2010 140

5 Reasons You Should Continue Your Job Search During The Holidays

Career Realism

Planning to hold off on your job search during the holiday season, believing that no one hires at this time of year? Related: 5 Reasons You Shouldn’t Freeze Your Job Search During The Holidays. Here are 5 key reasons to put aside the common myths surrounding a holiday job search: 1. Many job seekers set their resumes and interview suits aside until well into the New Year. Downtime from work can provide more time to formulate your brand message.

2015 57

Are You Tweaking Your Out-Dated Executive Resume To Death?

Executive Career Brand

So many of my executive job seeking clients who send me their resumes when we first connect, feel the need to apologize for them. They may have started out with a decent resume years ago, but since then they’ve updated it to reflect new jobs, new responsibilities, certifications, training, etc. Some Things Executive Job Seekers Do Wrong with Their Resumes. With targeting and research , you’ll know how to define and communicate your personal brand.

2017 161

4 Reasons You Can’t Write Your Own Executive Resume

Executive Career Brand

Or, they haven’t looked for a job in several years. We discuss how job search has changed in the past several years, and that these days their resume may not be their first introduction to the people they need to attract. I explain that most recruiters and hiring decision-makers source and assess candidates by what they find in online searches of candidates’ names and relevant keywords that lead them to job seekers.

2017 164

Analytics & Execution is Key to Be Taken Seriously in Employer Branding

Workology

Join me as we talk employment branding analytics on our next webinar, March 26th at 1 PM EST. Click here to register. . Do You Remember a World Before Employer Branding? Long before employer branding was even invented, recruiters struggled with justifying their hiring efforts especially when it came to source and quality of hire. I really don’t understand how it is an acceptable source of analytics in employer branding as well as recruiting.

2015 103

Seven Ways to Get Noticed in Your Job Search | Boomers Next Step

Boomers Next Step

Are you approaching your job search like everyone else? You’re just blending in with the Job Search Herd when you’re like everyone else. Take a different approach to your job search and you’ll start to see positive responses. For instance: (1) Have business cards advertising “You&# and your job search. (2) Your job skills and competencies should be in the top one-fourth of the first page of the resume.

2011 73

7 Reasons NOT to Copy Someone Else’s LinkedIn Profile

Executive Career Brand

You see a compelling, branded LinkedIn profile of a job seeker with qualifications similar to yours. Just the other day I received invitations to connect on LinkedIn from two women employed at the same company, in similar jobs. I immediately noticed that these two women’s Summary sections and job descriptions at that company read word-for-word exactly the same. Here are 7 reasons why scraping content can tarnish your personal brand and derail your job search: 1.

2014 184

How to Write a Dazzling LinkedIn Summary

Executive Career Brand

Over the years, I’ve reviewed many LinkedIn profiles of executive job seekers. These job seekers are neglecting a golden opportunity to tell their personal brand story. Maybe they’re not actively job seeking, or just beginning a search. No job is permanent these days. Those who are easily found online because their LinkedIn profiles are fully populated with keyword-rich content are way ahead of the game, should they suddenly be out of a job.

2016 165

The World’s Best Executive Resume Is Not Enough

Executive Career Brand

if you’re not using it with executive job search best practices. It’s targeted, contains value-driven metrics and relevant keywords, and positions the job seeker as a good-fit candidate for the kinds of jobs he’s seeking. It may not showcase his personal brand and may need some tweaking but, in my opinion, it should generate SOME response when put into action. Yet the job seeker complains to me that he’s gotten ZERO RESPONSE to it.

2013 162

Deadly LinkedIn Mistake: Generic, Short Summary Section

Executive Career Brand

And, I want to see what executive recruiters and hiring decision makers see when they search for this candidate on LinkedIn, and land on their profile. Here are some things to remember to optimize your LinkedIn Summary section: Personal branding generates chemistry. Sure, personal branding includes your strengths and areas of expertise – which usually translate to relevant keywords – but don’t forget the “personal” part of personal branding.

2015 146

How to Write An Irresistible C-suite Executive Resume in 10 Steps

Executive Career Brand

If you’re like many of the c-suite and senior-level executives I work with you’ve either never needed a resume to get noticed and land a job. Before dusting off your old resume (if you have one), merely updating it with your latest contributions and career history, and expecting that, when you put it out there they will come, you need to get a handle on today’s modern resume and what part it plays in the new world of executive job search.

2017 155

The Biggest Executive Resume Writing Mistake

Executive Career Brand

The Biggest Executive Resume Writing Mistake is a post from: Executive Career Brand. While these (and others) may all be bloopers that can sabotage your chances, the biggest mistake any executive job seeker can make with their resume – or LinkedIn profile , other online profiles, or any career marketing materials – is: NO CLEAR CAREER TARGETING. That is, not determining at the start of your job search which companies and positions within them are a good mutual fit.

2 More Favorite Insider Tips for Executive Resume Writing

Executive Career Brand

After more than 20 years in the careers industry – collaborating with executive job seekers to define their personal brand and create their executive resume, LinkedIn profile, biography, cover letters, and other personal marketing collaterals – I’ve innovated and picked up some insider tricks to help my clients stand out above the competition. Remember that numbers and metrics pack a powerful punch. The New 10-Step Executive Personal Branding Worksheet.

5 QUICK TIPS FOR RE-LAUNCHING YOUR BRAND ON LINKEDIN

Call to Career

Your LinkedIn metrics tell the story. Here are five quick tips: career advancement job search Career Coach Find a job Find a job with social media Job opportunities LinkedInDoes your profile need a refresh? Here is an easy way to find out. If you take a look at the number of people who have viewed your profile, and the number is low, that is probably an indication that you need to make your profile more attractive so that you get more visitors.

2017 40

Does LinkedIn Make the Executive Resume Obsolete?

Executive Career Brand

After all, people searching for viable candidates like you will likely see your LinkedIn profile before they ever reach out to you and request your resume. They spend a significant part of their days searching online for candidates, and a significant part of that time specifically on LinkedIn. The cost of social recruiting is minimal (compared to posting on job boards) and opens them to a much larger pool of potential candidates. Generate chemistry with personal branding.

2014 164

4 Ways Recruiters Use Social Networking to Find You

Workology

This is a blog post from our sister blog, Secrets of the Job Hunt. 26th on how to use social media and personal branding by clicking here. You might be surprised at how savvy recruiters and human resources professionals are when it comes to using social media for recruiting, sourcing, and workplace branding at your organization. The field of employment branding is leading the way. Using Social Networking in Your Job Search. Job Feeds.

Is the Executive Resume Dead or Dying?

Executive Career Brand

is a post from: Executive Career Brand. Resumes have morphed over time from being a career history document often leading with an objective statement – to a career marketing communication showcasing relevant achievements, branding and metrics, to link good fit with value proposition. A traditional “paper&# resume seems to have less value in job search today. Only an estimated 3-5% of jobs come through job boards.

2011 173

4 Reasons You Can’t Write Your Own Executive Resume

Executive Career Brand

4 Reasons You Can’t Write Your Own Executive Resume is a post from: Executive Career Brand. . We discuss how job search has changed in just the past few years, and that these days their resume may not be their first introduction to the people they need to attract. I explain that most recruiters and hiring decision-makers source and assess candidates by what they find in online searches of candidates’ names and relevant keywords that lead them to job seekers.

2011 155

5 Reasons Job Seekers Will Use Instagram Stories Not Snapchat for their Job Search

Competitive Resumes

In today’s day and age, social proof and timeliness are critical to standing out in the job market. To make the most of your job search, you want to put your skills and career acumen where they will be viewed by your network, potential new connections, recruiters, hiring managers, and companies. I know you’re tired of waiting for responses from job boards or referrals from friends. Read: Five Ways to Subtly Catch The Eyes of Employers During Your Job Search.

2016 122

The Kitchen Sink C-level Executive Resume

Executive Career Brand

You may think a 20+ page, all-inclusive resume is a huge executive job search blunder. A kitchen sink resume is the place you dump ALL your experience, skills, qualifications, achievements, metrics, areas of knowledge, areas of interest, etc. a lifelong repository from which you’ll grab bits and pieces to create or tweak the resume you WILL circulate, based on whatever companies you’re targeting in the job search you’re conducting at the time.

2012 152

ResumeBear Launches New Resources, Surpasses 100,000 Daily Visitors to Premier Job Site

Resume Bear

ResumeBear launches new job board features, new College & University Program, and new Success Center, attracting over 100,000 daily visitors. Less than a year after its official launch, ResumeBear has become a force in the online job board marketplace. To continue to augment their user experience, ResumeBear has added more robust job board functionality for both the job seeker and the employer. America career CEO Job Search jobs Online Resume resumebear

2012 214

8 Ways To Get Your Resume Noticed By Recruiters

Career Realism

Recruiters can receive hundreds of resumes to review for a single job posting. Thoroughly read the job descriptions and requirements and make sure you understand what the job entails. The job market and technological advancements have changed the way we market ourselves during a job search. Unless you are applying for a job where you need to show a wide-breadth of detailed experience, avoid lengthy resumes. Brand or be branded!

2019 56

Personal Branding lesson from : Would the Terminator get Terminated

Guerrilla Job Hunting

So your subject line does its job and the email gets opened. It can’t be like this: As a senior sales and company executive, I have developed, mentored, and managed high performance sales teams, installed sales metrics and created sales plans and strategies in highly competitive markets. For more creative job search tactics , go to the Guerrilla Marketing for job hunters blog and download the free audio CD Used wisely, email is a great tool.

2011 46

How to Get the Best LinkedIn Recommendations

Executive Career Brand

Meg Guiseppi, C-level Executive Job Search Coach — Resume, Biography, Branding, Online Identity & ROI Value Communications Blog Home Intro Personal Branding 360 Reach Personal Brand Assessment Why hire a Reach Certified Personal Branding Strategist? The true measure of your executive brand and promise of value to future employers is reflected in what those who know your work the best – co-workers, peers, top management, team members, customers, etc.

Is It Time For Your Resume Checkup?

Resume Bear

In today’s challenging economy, job seekers will need to implement a strong self-marketing campaign in order to get noticed in a crowded job search space. Below are five strategies for crafting a more powerful presentation of your qualifications to get noticed faster and accelerate your job search. Create a Personal Brand. It’s really no different for job seekers. Focus on Accomplishments Over Job Tasks.

2011 188

The 3-Step ‘Beat Unemployment’ Plan

Career Realism

Begin preparing now to limit the length of your unemployment and maximize your job search success. This 3-step “beat unemployment” plan works for job seekers at all levels of the spectrum, from entry-level workers to senior executives. Define Your Job Search Strategy. Before you can structure your job search, you have to define what kinds of positions you will search for – the titles, levels of roles, industries, and types of companies you will pursue.

2014 87

Should Recruiters Use Klout?

The Undercover Recruiter

A little while ago, there was a lot of chatter in the blogosphere when the CEO of Klout , a social media analytical tool which attempts to measure ‘influence’, tweeted a Salesforce job post that required a Klout score of 35 or above. So, for the recruiter wondering whether to start using Klout as a metric as a recruitment tool, please think again. It isn’t going to make your job easier or improve your candidate quality.