Managing Your Personal Brand

The Undercover Recruiter

Management guru Tom Peters suggests that “All of us need to understand the importance of branding. To be in business today, our most important job is to be head marketer for the brand called You.” Managing Your Personal Brand.

2017 18

3 Juicy Insider LinkedIn Personal Branding Tips

Executive Career Brand

I’ve not only learned how to help my clients leverage LinkedIn for job search, but also how to use it to build my personal brand and business. Here are a few strategies that I rely on to build my personal brand and promote my business. Executive Job Search and Personal Branding Help.

2017 130

Trending Sources

FREE eBook on Smart Personal Branding with LinkedIn

Executive Career Brand

In 2009 I wrote a little ebook for Job-Hunt.org on using LinkedIn for personal branding and executive job search. The new title is “Smart Personal Branding with LinkedIn – How to Use LinkedIn to Build Your Personal Brand and Land a New Job Faster!”.

2017 68

LinkedIn Hashtags: A New Personal Brand-Building Tactic

Executive Career Brand

Promote Your Personal Brand Promise with LinkedIn Hashtags. Using hashtags on LinkedIn – and other social media – is a simple way to: Promote your personal brand promise , Draw people to you, Motivate people to want to connect with you, and.

2017 91

Personal Branding for College Graduates

Competitive Resumes

For college students, building, managing, and marketing his or her personal branding efforts can be quite complex. Are you clear and intention about your personal branding efforts? Your brand evolves and changes…monitor and manage it.

Personal Branding For Dummies

Career Realism

Personal Branding For Dummies. Personal branding can be something as simple as a title or label: General Contractor, Nurse, CEO, or Stay at Home Mom. CEO of a National Case Management Company. CEO of a National Case Management Company with in-depth knowledge of hospital systems.

The Personal Branding Manifesto for Executive Job Search – Part 2

Executive Career Brand

How to Define Your Unique Personal Brand. In Part 1 of this series, I covered: Personal Branding Hype and Myths vs. Reality. What Personal Branding Really Is. How Authentic Branding Makes You Stand Out. Ask them what your top brand attributes and core strengths are.

2017 106

3 Ways to Manage Your Personal Brand

The Undercover Recruiter

Have you taken the time to craft a personal brand that accurately represents you, your goals, and your accomplishments, or are you letting Google create one for you? Yes, you have a personal brand, even if you have never put time into crafting it. 3 Ways to Manage Your Personal Brand.

2015 37

The New 10-Step Executive Personal Branding Worksheet

Executive Career Brand

Personal branding has come a long way since Tom Peters ignited the business world nearly two decades ago with his personal branding manifesto on Fast Company, THE BRAND CALLED YOU. You’re every bit as much a brand as Nike, Coke, Pepsi, or the Body Shop.

2014 151

Personal Brand Buzzkill: Snarky Comments on LinkedIn Pulse

Executive Career Brand

The not so funny thing is, his mean-spirited comment impacts his personal brand and may have tarnished his reputation. I post articles nearly every week on LinkedIn’s Pulse platform. I’m very gratified when people take the time to comment. The vast majority of these comments are positive.

2016 120

How to Use Employer Brand Management to Attract and Retain Top Talent

The Undercover Recruiter

How can your organisation use employer brand management to attract, recruit and retain the best talent? What social media channels work best for employer branding? What’s the difference between brand management and employer branding?

2015 50

How to Write a C-suite Executive Career Brand Biography

Executive Career Brand

A brand biography is a storytelling tool that breathes life into an otherwise flat rehash of your resume. For job search and career management, a bio affords the opportunity to reinforce your brand with storytelling in a way that a resume doesn’t allow.

2017 121

Where Should You Be Promoting Your Personal Brand?

Career Realism

Where Should You Be Promoting Your Personal Brand? Everyone has a personal brand, but some people aren’t sure how or where they are—or whether they should be–promoting it. Here are some places you can be promoting your personal brand on a regular basis.

2016 60

How to Balance Personal Branding With Personal SEO

Executive Career Brand

[This article was first posted for my gig as the Personal Branding Expert on Job-Hunt.org.]. Both personal branding and personal SEO are critical pieces for successful job search in the digital age, and they go hand in hand. Spice Up Your Personal Brand Content.

2016 111

The Personal Branding Manifesto for Executive Job Search – Part 1

Executive Career Brand

How Personal Branding Makes You Stand Out. In today’s challenging job search landscape, personal branding is required. Create a message and a strategy to promote the brand called You.”. Clearly, personal branding is a vital part of any job search.

2017 89

3 Examples Of Great Personal Branding

Career Realism

3 Examples Of Great Personal Branding. Personal branding can be a real stumper for many people. With personal branding, you are not only thinking about your assets, you are thinking about what you want to be known for. Great Personal Branding Examples.

2016 57

The Personal Branding Manifesto for Executive Job Search – Part 3

Executive Career Brand

Mind Your Online Reputation: The Personal Branding Social Proof Paradigm. Check out the first two parts in this series: Part 1 – What Personal Branding Is and Is NOT, and How Personal Branding Makes You Stand Out. I’m not a brand, I’m a person.

2017 73

How to Build Personal Brand Content for Executive Job Search

Executive Career Brand

Executive branding encompasses personal and business attributes, and zeroes in on your leadership qualities that drive high-performing teams to deliver (or over-deliver) on goals, increase profitability, boost productivity, decrease expense, etc. Executive Brand Essential Content.

2015 117

Online Presence and Personal Brand Management: 5 Things to Remember

Executive Career Brand

Here are 5 things to keep in mind when managing your online presence while building your personal brand online: 1. When recruiters and hiring managers source top talent to fulfill their needs, they go right to LinkedIn and Google, and search relevant keywords and phrases.

2013 93

Personal Branding: How to Brand Your LinkedIn Summary Section

Executive Career Brand

[The following article was originally published for my Personal Branding Expert gig on Job-Hunt.org.]. Powering your LinkedIn Summary section with personal branding helps you differentiate the value you offer over your competitors.

How and Why Personal Branding Works

Executive Career Brand

If you’ve read and completed my 10-Step Executive Personal Branding Worksheet , you may think you have a good handle on building your personal brand and using it to land a great-fit job. 10 Keys To a Memorable Personal Brand. Dare to Express Your True Personal Brand.

2015 75

The Value of Blogging Your Personal Brand on LinkedIn

Executive Career Brand

that is, your personal brand. Just like running your own blogsite, you’ll be building your personal brand. This article was first published for my gig as Personal Branding Expert on Job-Hunt.org.]. Personal Brand Buzzkill: Snarky Comments on LinkedIn Pulse.

2016 99

Think Like an Executive Resume Branding Pro – What Is Personal Branding … Really?

Executive Career Brand

Part 2 – What Personal Branding Is and Is NOT. My mission in this 5-part series is to help you get inside the head of a personal branding strategist and professional executive resume writer. Today, I’ll discuss the next step – understanding personal branding.

2015 104

Personal Branding: Persona Is In Your DNA

Career Realism

Personal Branding: Persona Is In Your DNA. The hot buzz now is creating your personal brand and standing out in the social world. Related: 3 Steps To Branding Yourself For Career Success. Nurture and manage relationships. Clothes (and the brand) just amplify that.”.

2016 61

10 Best Ways to Build Your Personal Brand Online

Executive Career Brand

[This is my latest article as Job-Hunt.org''s Personal Branding Expert ]. Like it or not, getting involved with social media and building your personal brand online have become essential components of today’s job search. Create a Brand-Charged Email Signature.

2014 145

How to Land, Brand and Ace Executive Job Interviews

Executive Career Brand

Prepare to excel with market intelligence, personal branding and social proof. Get ready to answer the dreaded “Tell me about yourself” query, and brand the interview. How To Brand Your Executive Job Interviews to Land the Gig.

2015 106

Online Reputation Management FAQs for Executive Job Search

Executive Career Brand

Some of them understand that, when recruiters and hiring managers source and assess talent, they’re more apt to reach out to candidates that have strong online presence. And they need help navigating their online reputation management. Personal Branding FAQs.

Dare to Express Your True Personal Brand

Executive Career Brand

My c-suite and senior-level executive clients work hard with me through my personal branding and job search readiness proces s. The vast majority of them understand that branding is more than keywords and descriptions of hard skills. Think Like an Executive Resume Branding Pro.

2015 89

Brand Management: Work on the Side

Careers Done Write

Consider how this second job can impact your brand. In order to ensure that any outside employment does not conflict with the Company’s interests, you must disclose your outside employment to Human Resources and your Manager before you begin any outside employment.”

Over 50? Is Personal Branding for Boomers, too?

Executive Career Brand

Personal branding seems to belong to Gen-X and Gen-Y. Does that mean that personal branding works best for them, and not so much for you, if you’re a Boomer? Or that the process of defining and communicating your personal brand is different than for younger generations?

Managing Digital Dirt Online

Career Realism

Managing Digital Dirt Online. Is there a way of managing digital dirt online? However, hiring managers searching your background don’t necessarily need to see your personal wish list on Amazon or the pictures you posted out on Classmates.com after your high school reunion.

2016 48

5 Tips For Building Your Brand On LinkedIn

Career Realism

5 Tips For Building Your Brand On LinkedIn. The answer lies in your personal brand. By building a stronger LinkedIn brand you can attract more attention from recruiters and open the door to more career possibilities. RELATED: Use LinkedIn to Promote Your Personal Brand.

2016 62

5 Key Areas To Target When Branding Your Resume

Career Realism

5 Key Areas To Target When Branding Your Resume. So, what’s the best approach for branding your resume? Related: 3 Steps To An Outstanding Personal Branding Statement. Branded Career Summary. Work It Daily.

2016 61

The Importance of Managing Your Online Brand

Corn on the Job

This is a guest post by Susanna Cha, recent MSc International Marketing Management student, currently writing on behalf of Guardian Jobs including marketing jobs, graduate jobs , fundraising jobs and more. Personal Branding Brand Management Online Brand Personal Brand

How to Keep Your Personal Brand Alive During Unemployment

Executive Career Brand

[This article first appeared on Job-Hunt.org, for my Personal Branding Expert gig.]. This means continuously communicating your personal brand and unique value to the kinds of employers you would want to work for next, mainly through your LinkedIn profile.

2015 106

Look, I Found My Personal Brand Doppelganger!

Executive Career Brand

Right away you think, “That guy’s personal brand is the same as mine!”. Several times over the 20+ years I’ve been writing personal brand content for executive job search , I’ve come across people who stole content I wrote for a client of mine. How and Why Personal Branding Works.

2016 70

Think Like an Executive Resume Branding Pro – Build Your Personal Brand

Executive Career Brand

Part 3 – Differentiate Your Unique Value Proposition and Build Personal Brand Content. Today I’m focusing on the steps you’ll take to define and communicate your personal brand, or unique promise of value to your target employers. Part 2 – What Personal Branding Is and Is NOT.

2015 97

Boring Old Resume Objective Vs. Branding Statement

Career Realism

Boring Old Resume Objective Vs. Branding Statement. If you brand it will they come? Related: The Perfect Recipe For A Great Personal Brand. The first one is a non-branded objective statement seen way too often by hiring managers and recruiters.

2016 60

2 LinkedIn Personal Branding Tips You Don’t Know

Executive Career Brand

LinkedIn is undeniably the executive job-seeker’s most important and powerful online personal branding tool. More content = better SEO = better visibility for your brand and ROI. Related posts: How to Use the New LinkedIn for Executive Personal Branding.

2014 115

New Year. Time to Revisit and Refresh Your Personal Brand

Executive Career Brand

While you’re working on those New Year’s resolutions you’re determined to keep this year, consider spending some time taking stock of your personal brand. And, if the value you offer has changed or grown, you probably need to re-brand.

2016 95