3 Juicy Insider LinkedIn Personal Branding Tips

Executive Career Brand

I’ve not only learned how to help my clients leverage LinkedIn for job search, but also how to use it to build my personal brand and business. Here are a few strategies that I rely on to build my personal brand and promote my business. Executive Job Search and Personal Branding Help.

2017 132

Showcase Your Personal Brand with LinkedIn Comments

Executive Career Brand

[This article was originally published for my gig as the Personal Branding Expert on Job-Hunt.org.]. 3 Places on LinkedIn to Express Your Personal Brand and Reinforce Your Subject Matter Expertise by Commenting: 1. Keep the tone and information on-brand and professional.

2016 111

Trending Sources

3 Neglected, But Simple, Personal (Social) Branding Strategies

Executive Career Brand

Some personal branding strategies for job search take a lot of time to accomplish. Some personal branding strategies for job search take a lot of time to accomplish. Keeping Your Personal Brand Top-of-Mind With LinkedIn’s Pulse Platform. Brand Your Email Signature.

2017 75

Personal Branding FAQs for Executive Job Search

Executive Career Brand

This first in my series of Executive Job Search FAQs (Frequently Asked Questions) focuses on two personal branding issues I’m asked most often. Online Reputation Management FAQs. 2 Personal Branding FAQs for Executive Job Search. How do I develop my personal brand around that?

2016 98

The New 10-Step Executive Personal Branding Worksheet

Executive Career Brand

Personal branding has come a long way since Tom Peters ignited the business world nearly two decades ago with his personal branding manifesto on Fast Company, THE BRAND CALLED YOU. You’re every bit as much a brand as Nike, Coke, Pepsi, or the Body Shop.

2014 151

Managing Your Personal Brand

The Undercover Recruiter

Management guru Tom Peters suggests that “All of us need to understand the importance of branding. To be in business today, our most important job is to be head marketer for the brand called You.” Managing Your Personal Brand.

2017 20

FREE eBook on Smart Personal Branding with LinkedIn

Executive Career Brand

In 2009 I wrote a little ebook for Job-Hunt.org on using LinkedIn for personal branding and executive job search. The new title is “Smart Personal Branding with LinkedIn – How to Use LinkedIn to Build Your Personal Brand and Land a New Job Faster!”.

2017 84

Personal Brand Buzzkill: Snarky Comments on LinkedIn Pulse

Executive Career Brand

The not so funny thing is, his mean-spirited comment impacts his personal brand and may have tarnished his reputation. I post articles nearly every week on LinkedIn’s Pulse platform. I’m very gratified when people take the time to comment. The vast majority of these comments are positive.

2016 119

The Personal Branding Manifesto for Executive Job Search – Part 2

Executive Career Brand

How to Define Your Unique Personal Brand. In Part 1 of this series, I covered: Personal Branding Hype and Myths vs. Reality. What Personal Branding Really Is. How Authentic Branding Makes You Stand Out. Ask them what your top brand attributes and core strengths are.

2017 106

How to Balance Personal Branding With Personal SEO

Executive Career Brand

[This article was first posted for my gig as the Personal Branding Expert on Job-Hunt.org.]. Both personal branding and personal SEO are critical pieces for successful job search in the digital age, and they go hand in hand. Spice Up Your Personal Brand Content.

2016 110

Online Presence and Personal Brand Management: 5 Things to Remember

Executive Career Brand

Here are 5 things to keep in mind when managing your online presence while building your personal brand online: 1. When recruiters and hiring managers source top talent to fulfill their needs, they go right to LinkedIn and Google, and search relevant keywords and phrases.

2013 91

How To Be The Brand Manager Of YOU

Career Realism

You’ve reached a point in your career where you have a defined and consistent personal brand. But, like any brand marketer will tell you, it isn’t enough to build the brand – you have to manage the brand. You need to be a steward of the brand.

2014 61

Personal Branding: How to Brand Your LinkedIn Summary Section

Executive Career Brand

[The following article was originally published for my Personal Branding Expert gig on Job-Hunt.org.]. Powering your LinkedIn Summary section with personal branding helps you differentiate the value you offer over your competitors.

How to Build Personal Brand Content for Executive Job Search

Executive Career Brand

Executive branding encompasses personal and business attributes, and zeroes in on your leadership qualities that drive high-performing teams to deliver (or over-deliver) on goals, increase profitability, boost productivity, decrease expense, etc. Executive Brand Essential Content.

2015 116

How to Write a C-suite Executive Career Brand Biography

Executive Career Brand

A brand biography is a storytelling tool that breathes life into an otherwise flat rehash of your resume. For job search and career management, a bio affords the opportunity to reinforce your brand with storytelling in a way that a resume doesn’t allow.

2017 125

The Personal Branding Manifesto for Executive Job Search – Part 1

Executive Career Brand

How Personal Branding Makes You Stand Out. In today’s challenging job search landscape, personal branding is required. Create a message and a strategy to promote the brand called You.”. Clearly, personal branding is a vital part of any job search.

2017 87

10 Best Ways to Build Your Personal Brand Online

Executive Career Brand

[This is my latest article as Job-Hunt.org''s Personal Branding Expert ]. Like it or not, getting involved with social media and building your personal brand online have become essential components of today’s job search. Create a Brand-Charged Email Signature.

2014 145

Think Like an Executive Resume Branding Pro – What Is Personal Branding … Really?

Executive Career Brand

Part 2 – What Personal Branding Is and Is NOT. My mission in this 5-part series is to help you get inside the head of a personal branding strategist and professional executive resume writer. Today, I’ll discuss the next step – understanding personal branding.

2015 102

How and Why Personal Branding Works

Executive Career Brand

If you’ve read and completed my 10-Step Executive Personal Branding Worksheet , you may think you have a good handle on building your personal brand and using it to land a great-fit job. 10 Keys To a Memorable Personal Brand. Dare to Express Your True Personal Brand.

2015 73

How to Land, Brand and Ace Executive Job Interviews

Executive Career Brand

Prepare to excel with market intelligence, personal branding and social proof. Get ready to answer the dreaded “Tell me about yourself” query, and brand the interview. How To Brand Your Executive Job Interviews to Land the Gig.

2015 106

Elevate Your Executive Resume From Bland to BRAND

Executive Career Brand

They use wimpy verbs like “Responsible for” and “Managed” in their LinkedIn profiles and executive resumes. Writing vibrant content for your job search personal marketing materials can elevate your candidacy and position your brand above the rest.

2017 60

The Value of Blogging Your Personal Brand on LinkedIn

Executive Career Brand

that is, your personal brand. Just like running your own blogsite, you’ll be building your personal brand. This article was first published for my gig as Personal Branding Expert on Job-Hunt.org.]. Personal Brand Buzzkill: Snarky Comments on LinkedIn Pulse.

2016 99

Brand Management: Work on the Side

Careers Done Write

Consider how this second job can impact your brand. In order to ensure that any outside employment does not conflict with the Company’s interests, you must disclose your outside employment to Human Resources and your Manager before you begin any outside employment.”

2015 41

Over 50? Is Personal Branding for Boomers, too?

Executive Career Brand

Personal branding seems to belong to Gen-X and Gen-Y. Does that mean that personal branding works best for them, and not so much for you, if you’re a Boomer? Or that the process of defining and communicating your personal brand is different than for younger generations?

Dare to Express Your True Personal Brand

Executive Career Brand

My c-suite and senior-level executive clients work hard with me through my personal branding and job search readiness proces s. The vast majority of them understand that branding is more than keywords and descriptions of hard skills. Think Like an Executive Resume Branding Pro.

2015 87

The Personal Branding Manifesto for Executive Job Search – Part 3

Executive Career Brand

Mind Your Online Reputation: The Personal Branding Social Proof Paradigm. Check out the first two parts in this series: Part 1 – What Personal Branding Is and Is NOT, and How Personal Branding Makes You Stand Out. I’m not a brand, I’m a person.

2017 72

3 Ways to Manage Your Personal Brand

The Undercover Recruiter

Have you taken the time to craft a personal brand that accurately represents you, your goals, and your accomplishments, or are you letting Google create one for you? Yes, you have a personal brand, even if you have never put time into crafting it. 3 Ways to Manage Your Personal Brand.

2015 37

Online Reputation Management FAQs for Executive Job Search

Executive Career Brand

Some of them understand that, when recruiters and hiring managers source and assess talent, they’re more apt to reach out to candidates that have strong online presence. And they need help navigating their online reputation management. Personal Branding FAQs.

Personal Branding For Dummies

Career Realism

Personal Branding For Dummies. Personal branding can be something as simple as a title or label: General Contractor, Nurse, CEO, or Stay at Home Mom. CEO of a National Case Management Company. CEO of a National Case Management Company with in-depth knowledge of hospital systems.

2 LinkedIn Personal Branding Tips You Don’t Know

Executive Career Brand

LinkedIn is undeniably the executive job-seeker’s most important and powerful online personal branding tool. More content = better SEO = better visibility for your brand and ROI. Related posts: How to Use the New LinkedIn for Executive Personal Branding.

2014 114

How to Keep Your Personal Brand Alive During Unemployment

Executive Career Brand

[This article first appeared on Job-Hunt.org, for my Personal Branding Expert gig.]. This means continuously communicating your personal brand and unique value to the kinds of employers you would want to work for next, mainly through your LinkedIn profile.

2015 104

Think Like an Executive Resume Branding Pro – Build Your Personal Brand

Executive Career Brand

Part 3 – Differentiate Your Unique Value Proposition and Build Personal Brand Content. Today I’m focusing on the steps you’ll take to define and communicate your personal brand, or unique promise of value to your target employers. Part 2 – What Personal Branding Is and Is NOT.

2015 95

How to Use Employer Brand Management to Attract and Retain Top Talent

The Undercover Recruiter

How can your organisation use employer brand management to attract, recruit and retain the best talent? What social media channels work best for employer branding? What’s the difference between brand management and employer branding?

2015 50

New Year. Time to Revisit and Refresh Your Personal Brand

Executive Career Brand

While you’re working on those New Year’s resolutions you’re determined to keep this year, consider spending some time taking stock of your personal brand. And, if the value you offer has changed or grown, you probably need to re-brand.

2016 93

Look, I Found My Personal Brand Doppelganger!

Executive Career Brand

Right away you think, “That guy’s personal brand is the same as mine!”. Several times over the 20+ years I’ve been writing personal brand content for executive job search , I’ve come across people who stole content I wrote for a client of mine. How and Why Personal Branding Works.

2016 69

Think Like an Executive Resume Branding Pro – Targeting

Executive Career Brand

You’ll get the inside scoop here, in my 5-part series on personal branding and executive resume writing. Then, I’ll follow with: Part 2 – What Personal Branding Is and Is NOT. Part 3 – Differentiate Your Unique Value Proposition and Build Personal Brand Content.

2015 121

10 Keys To a Memorable Personal Brand

Executive Career Brand

With so much misinformation about personal branding bombarding us across social media, it’s easy to see why people are confused. For job search and career management, your brand and the way you communicate it need to resonate with your target employers and/or current employer.

10 Things You May Not Know About Personal Branding

Executive Career Brand

Do you dismiss personal branding for your executive job search because you think it’s all about self-promotion, and you don’t like to boast about yourself? But you say to yourself, “Branding is for products. I’m not a product or a brand.

2014 110

Ignore the Hype! What Authentic Personal Branding Is and Is NOT

Executive Career Brand

Personal branding continues to be a trending topic on social media because it’s an integral part of successful executive job search and personal marketing. These misguided voices tell us that personal branding is: A passing fad soon to be replaced by the next best thing.

2014 120

Your Email Signature: Another Personal Branding Tool

Executive Career Brand

When communicating with potential employers via email, your email cover letters need to include a potent, branded email signature. CIO – Turnaround Management Executive – Healthcare. Either of these can stand in as your executive brand hub, if you don’t have a website.