3 Ways To Build Your Personal Brand Using Social Media

Career Realism

Whether you're looking to advance in your current career, find a new job, or change careers entirely, your personal brand will be essential to the process. And, in a competitive job market, one of the best ways to build and promote a personal brand is through your social media presence.

2021 52

Branding Yourself Using Social Media

Position Ignition

To brand yourself is to treat yourself like a brand and market that brand to people you want to attract and get noticed by. In this age of digital technology, social media platforms such as LinkedIn, Twitter and Pinterest are fast becoming the go-to tools for people looking to brand themselves and share that personal brand with the world. Here are some tips for how you can join in and start branding yourself using social networks.


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Creating Your Own Brand Image

Ms. Career Girl

Creating a memorable brand image doesn’t happen just by deciding it’s a good idea. Here are the 8 steps that every woman needs to create her own personal brand image. The very first step is to model your brand on your authentic self. No matter what your brand’s mission or your financial goals or your personal dreams, identifying and earning the devotion of your target audience are the interlocking and necessary means to reaching those objectives.

2018 196

12 Ways To Build Personal Brand Evangelism

Executive Career Brand

You may feel that “Brand Evangelism” is a fussy term. It may even turn you off to the whole concept of personal branding. What Are Brand Evangelists? According to digital marketing expert Neil Patel, in his Forbes article, What Does A Brand Evangelist Do, And Do You Need One? Brand evangelists preach about the things that they have bought. ” Brand evangelism comes about when you network well. 7 Ways To Build Brand Evangelism for Yourself: 1.

2017 198

Avoid These 3 Self-Sabotaging Social Media Mistakes

Executive Career Brand

A robust online presence is great for your personal brand and executive job search, but not all publicity is good publicity. Anything online associated with your name that reflects badly on your character will negatively impact your personal brand , and can cause them to skip right over you and move on to the next candidate. Of the many missteps I see executives make with personal branding, their social media activity and online presence, these are the 3 most damaging ones.

Designing for the Online Socialite: ‘Branding Yourself’ through Social Media

Ms. Career Girl

The post Designing for the Online Socialite: ‘Branding Yourself’ through Social Media appeared first on Ms. There’s no denying reality; the age of social media is definitely upon us! Recent studies suggest that on average, we spend a minimum of 2 hours a day on social media. As the world’s single largest social media platform, Facebook is the primary way we communicate and share information.

Five Tips for Social Media Job Seekers

Career Alley

Just because social media is a young industry with an approach that tends to be more direct and friendly, it doesn’t mean you can toss out the formalities when it comes to seeking a position at a reputable social media agency. Those involved in the field know that it is a serious business like any other, but some people looking to move into social media from other areas sometimes think it simply involves ‘playing around’ on Facebook or Twitter all day.

Social Media Professional

Career Alley

You probably already use social media sites in your day-to-day life. There really aren’t too many people left that don’t have a social media profile and use social media as a resource, whether that’s in their personal life or in their business life. However, social media isn’t just for staying in touch with friends that live out of state or promoting a product or service that you’re trying to sell to customers. Build Your Brand. Restricting Social Media at Work.

Look, I Found My Personal Brand Doppelganger!

Executive Career Brand

Right away you think, “That guy’s personal brand is the same as mine!”. Several times over the 20+ years I’ve been writing personal brand content for executive job search , I’ve come across people who stole content I wrote for a client of mine. But that’s just one of the many reasons not to copy another person’s brand content. You’ve lost the differentiating benefits of authentic personal branding. Branding is all about differentiating yourself and being authentic.

2016 191

3 Neglected, But Simple, Personal (Social) Branding Strategies

Executive Career Brand

Some personal branding strategies for job search take a lot of time to accomplish. Some personal branding strategies for job search take a lot of time to accomplish. I wrote an article earlier this year that outlines important branding tips, 3 Juicy Insider LinkedIn Personal Branding Tips : 1. Keeping Your Personal Brand Top-of-Mind With LinkedIn’s Pulse Platform. Building Personal Brand Equity by Surprising Someone With a LinkedIn Recommendation.

2017 201

Showcase Your Personal Brand with LinkedIn Comments

Executive Career Brand

[This article was originally published for my gig as the Personal Branding Expert on Job-Hunt.org.]. Part of the drill for successful executive job search is building online presence and brand evangelism , expanding your network, and staying top-of-mind with people who can help you meet your career goals. 3 Places on LinkedIn to Express Your Personal Brand and Reinforce Your Subject Matter Expertise by Commenting: 1. Keep the tone and information on-brand and professional.

2016 174

Personal Branding: How to Create a Digital Footprint

Ms. Career Girl

Since the Internet is now the place to be, digital personal branding is more important than ever. Before you can create a powerful digital brand, you need to evaluate where you stand. The answer will be integral to your personal brand.

2021 151

Ready To Start Building Your Personal Brand?

Ms. Career Girl

If that sounds a lot like what we call your personal brand in today’s world, you’re right. Building your personal brand is the new personal reputation. Nowadays, social media and the internet present you, as a personal brand, to the entire world. And since virtually everything is forever in cyberspace, it’s critical that the personal brand you build is both effective and powerful as part of your image, reputation, and legacy.

2018 155

How Your Social Media Use Can Sabotage Your Executive Job Search

Executive Career Brand

How you use social media and your online presence in general matter in executive job search. Hiring decision makers and executive recruiters are “social recruiting” They use social media platforms to identify potential candidates and find information about them. The post How Your Social Media Use Can Sabotage Your Executive Job Search appeared first on Executive Career Brand. Executive Job Search Social Media & Social Networking social media

Does Social Media Belong on Your Resume?

Professional Resume Services

Almost everyone has at least one social media account today. So since social media is such a big part of life and business, doesn’t it make sense to include your accounts on your resume? Certain social media platforms are perfect for including on resumes, while others should be avoided completely. Executives have to think about their c-level personal branding with every decision they make, especially when it pertains to social media.

6 Social Media Updates Undermining Your Personal Brand

Competitive Resumes

There are times when what you don’t say speaks volumes about your personal brand. Social media is still a double-edged sword. These same people who struggle with finding jobs and remaining employed seem to post the most out-of-date articles Bob Parsons, CEO of Go Daddy is right– especially in social media, yesterday’s news is irrelevant. Job Search l personal brandThese days you must be 100% aware of your reputation online.

6 Social Media Platforms You Must Use for Employer Branding

The Undercover Recruiter

Do you currently use social media to support your employer brand? If you are looking to attract the best talent amongst a digitally savvy generation, having a social media presence is no longer a ‘nice to have’, it’s a requirement! 6 Social Media Platforms You Must Use for Employer Branding. Employer Employer Branding Facebook Instagram LinkedIn snapchat Social Media Twitter YouTube

How To Get Your Brand On Brand: The Secrets To Success

Ms. Career Girl

There’s a great deal of difference between setting up a business and creating a brand. Brand strategy should be the first thing you’re thinking about before you’ve even registered a new business. A recognisable brand will keep customers coming back for more, build a level of trust and make your business instantly recognisable through a logo or even person associated with the business. Create a Brand Ethos. Every brand will offer up a Mission Statement.

2018 145

How and Why Personal Branding Works

Executive Career Brand

If you’ve read and completed my 10-Step Executive Personal Branding Worksheet , you may think you have a good handle on building your personal brand and using it to land a great-fit job. But there are many aspects to branding that you may not have considered, as you use it while navigating your job search. 10 Keys To a Memorable Personal Brand. Dare to Express Your True Personal Brand. What Authentic Personal Branding Is and Is NOT.

2015 157

Personal Branding: How to Brand Your LinkedIn Summary Section

Executive Career Brand

[The following article was originally published for my Personal Branding Expert gig on Job-Hunt.org.]. Powering your LinkedIn Summary section with personal branding helps you differentiate the value you offer over your competitors. Once you’ve worked on personal branding , and created your targeted, branded resume that includes a strong initial summary with specific relevant contributions, you’ll have a good foundation from which to create your LinkedIn summary section.

2014 203

C-suite Executives and Social Media: Are You Resistant or Engaged?

Executive Career Brand

A survey by Brandfog, a global social media and digital reputation consulting firm, indicates that social media engagement by companies’ c-suite executives is more critical than ever: “Conversations taking place on Twitter, LinkedIn, Tumblr, Medium, YouTube, Instagram and other social channels do not stop because management is not looking. Alternatively, C-suite executives who embrace social media gain a competitive edge.

How You Can Revive & Fix Your Brand’s Bad Reputation


It can take mere months to learn how to become an entrepreneur, years to build a brand reputation, and just hours to ruin it. There are many reasons why you might find yourself facing a bad brand reputation as a business owner.

2021 169

What Role Does Social Media Play in Employer Brand?

Undercover Recruiter

Social media and employer branding go hand in hand nowadays. It affords businesses of all sizes the ability to showcase their culture, their people, and more importantly, their employer brand. Here are 10 of the best employer branding practitioners around to explain why social media is imperative to your employer brand strategy! What Role Does Social Media Play in Employer Brand?

2 LinkedIn Personal Branding Tips You Don’t Know

Executive Career Brand

LinkedIn is undeniably the executive job-seeker’s most important and powerful online personal branding tool. To improve my LinkedIn profile-building skills, I’ve just completed Reach Personal Branding’s new Certified Social Branding Analyst program, which focuses squarely on LinkedIn training for executive branding strategists and executive career coaches. More content = better SEO = better visibility for your brand and ROI.

2014 205

Your Social Media Resume

Professional Resume Services

You’ve likely heard of social media. If you’re really social media savvy, then you might have bought into the Pinterest craze as well. But do you know which social media website you should be on if you want to land a professional job that leads to a rewarding career? LinkedIn is the social media website for professionals. Your LinkedIn profile is your social media resume. Use of keywords that are searchable and that brand you within your niche.

Your Email Signature: Another Personal Branding Tool

Executive Career Brand

When communicating with potential employers via email, your email cover letters need to include a potent, branded email signature. When creating your email signature, assume that the email recipient will know nothing about you, but will want to know about you and be directed to more information about your brand story. An easy solution for the professional title is to use the branded professional headline from your LinkedIn profile, if you’ve already created one.

2013 218

Using Online Branding to Secure Your Dream Executive Position

Executive Career Brand

It all goes well until the interviewers look at your social media profiles. The post Using Online Branding to Secure Your Dream Executive Position appeared first on Executive Career Brand™. Online Presence & Online Reputation Management Personal BrandingImagine getting a call for that senior-level executive position you’ve been longing for.

2019 163

10 Best Ways to Build Your Personal Brand Online

Executive Career Brand

[This is my latest article as Job-Hunt.org''s Personal Branding Expert ]. Like it or not, getting involved with social media and building your personal brand online have become essential components of today’s job search. Your goal should be to continuously build diverse online content about yourself, to provide those assessing you with plenty of information supporting your brand. Here are 10 of the best ways to build your personal brand online.

2014 217

How to Write a C-suite Executive Career Brand Biography

Executive Career Brand

A brand biography is a storytelling tool that breathes life into an otherwise flat rehash of your resume. For job search and career management, a bio affords the opportunity to reinforce your brand with storytelling in a way that a resume doesn’t allow. Personalize your C-A-Rs stories and use them to reinforce your brand attributes and key strengths. Move your bio from bland to brand-solid: Pack a punch in the first paragraph.

2017 200

Entrepreneurs: Find and Reach Customers With The Right Social Media Strategy

Ms. Career Girl

These days, almost everyone is on social media – and that includes your current and potential customers. The percentage of adults who use at least one social media platform has increased by 58% in the last 12 years, from 11% in 2006 to 69% in 2018, according to research conducted by SCORE, mentors to America’s small businesses. So, how should entrepreneurs go about creating an effective social media marketing campaign? How can social media help my business?

Twitter Personal Branding Time-Saving Tips

Executive Career Brand

A Twitter account that’s collecting cobwebs says “I don’t really know much or care to know about social media and the new world of work.”. Stay Focused on Your Job Search and Your Personal Brand. Keep the majority of your tweets relevant to your personal brand, industry, areas of expertise, and value to your target companies. Isn’t it worth carving out a little time each week to spread the word on Twitter about your personal brand and value to your target employers?

How to Keep Your Personal Brand Alive During Unemployment

Executive Career Brand

[This article first appeared on Job-Hunt.org, for my Personal Branding Expert gig.]. This means continuously communicating your personal brand and unique value to the kinds of employers you would want to work for next, mainly through your LinkedIn profile. And stay active with LinkedIn Groups and other networking activities there, and on other social media. What can you do to catch up with branding your value to companies you’ll now have to actively pursue?

2015 183

How to Use Social Media to Build a Great Personal Brand

The Undercover Recruiter

Well it’s time to focus on building a great personal brand! Social media plays a key role in this, as it will often be the first point of call for people who want to learn a little more about you. How to Use Social Media to Build a Great Personal Brand. Personal Branding content Networking Personal Brand Social MediaWant to be highly successful in your career and stand out within your industry?

Personal Brand: How To Publish Articles On LinkedIn And Grow Your Brand

Career Advice Guy

A personal brand is similar to a corporate brand, it explains who you are and the values that you embrace. The post Personal Brand: How To Publish Articles On LinkedIn And Grow Your Brand appeared first on The Career Advice Guy. Social Media

2020 88

Personal Branding and the Email Signature Dilemma

Executive Career Brand

Your executive job search is underway, or about to be, and you’re working on your branded email signature. We’ve all received email messages with impressive signature sections at the bottom that were well-branded and attractively designed. So, how do you play it safe, and create a branded email signature that will function properly for every recipient? Social media - include links to each of your accounts, if you’re active there. Executive Career Brand – [link].

2014 182

Personal Branding and Your LinkedIn Profile Photo

Executive Career Brand

” Another said: “As a woman, there is no way I would publish my photo to Linkedin or any other social media site. If you decide to include a photo, as I advise my clients to do, here are some tips: As you’re branding your profile to showcase your good-fit qualities for the employers you’re targeting, keep in mind that your photo is also part of that branding. It personalizes and humanizes your brand-reinforcing content.

2014 173

Attracting Talent Through Employer Brand Authenticity

The Undercover Recruiter

This global biotech company stands out in a competitive industry by prioritizing authenticity—saying no to impersonal stock photography and “vanilla” social media advocacy. Tammy Embry is a Global Employer Brand and Recruitment Marketing Strategist at Amgen.

2020 89

How to Build Personal Brand Content for Executive Job Search

Executive Career Brand

Personal branding for job search is a method to differentiate the good-fit qualities and value you offer your target employers over those competing against you, by aligning your key areas of expertise, driving strengths, passions, and relevant personal attributes with your target employers current needs. Build Executive Brand Content From the Inside Out. Complete personal branding exercises – define the personal and business attributes that make you a successful leader.

2015 191

The Present and Future of Employer Branding

The Undercover Recruiter

If you’re new to the role of employer branding or been on your journey for a while, this is one interview you just don’t want to miss. The Present and Future of Employer Branding Undercover Recruiter - Recruiting & Talent Acquisition Blog. Employer Allison Dunsmore American Airlines Brand Ambassador Employer Branding Podcast Social Media

2019 77

Over 50? Is Personal Branding for Boomers, too?

Executive Career Brand

Personal branding seems to belong to Gen-X and Gen-Y. Does that mean that personal branding works best for them, and not so much for you, if you’re a Boomer? Or that the process of defining and communicating your personal brand is different than for younger generations? If you believe some of what they have to say about personal branding, you may answer “yes”. Branding helps you do these things. Do the digging-deep, back-end personal branding work: 1.

Make LinkedIn and Other Social Media Profiles Your Second Resume

Professional Resume Services

If you’re seeking an executive-level position and you’re not on social media, you need to be. A growing number of employers peruse top candidates’ social media accounts as part of the hiring process. The key to making social media sites work in your favor is to use them strategically. How Do Employers Use Social Media? According to one survey of more than 2,300 HR professionals, nearly 40 percent log on to social media to screen applicants.

The Importance of Designing Your Personal Brand

Professional Resume Services

In the past, having a strong personal brand was seen as a luxury to put yourself ahead of your competition. However, as technology and the digital world in general has advanced, boosting your c-level personal branding is a necessity to keep up with the competition. And if you aren’t careful, your brand will be shaped for you. Personal branding for senior level managers doesn’t happen overnight, and you can’t stop working on it once you’ve reached a certain point.

2018 122

5 Tips for Using Social Media When Job Hunting

Career Alley

Social media is fast becoming a popular tool for many employers to use in their recruitment efforts. A survey of 401 HR decision makers conducted by ACAS in 2013 found that 36% of UK companies use social media as a recruitment tool. If you’re not taking full advantage of your social media sites in your job search you risk being left behind. Also use your social media sites to sell yourself. Job Hunting Job Search Jobs self help Self Improvement Social Media