How to Let Employees Generate Your Employer Brand Content

The Undercover Recruiter

Employee-generated content may not be as strategically crafted as something straight from your marketing department. Employer Branding chewy dani kaufman egc employee content employee generated content Employer Branding Podcast Interview pets petsmart podcast user-generated content

2021 74

3 Blog Content Creation Mistakes Coaches and Consultants Make

Career Makeover Coach

Creating effective blog content requires creativity and strategy. Many coaches and consultants make simple but fixable mistakes with their content. Here are the most common blog content creation mistakes I see: Mistake #1 - Posting content just to post it. While more content might mean increased traffic and […]. The post 3 Blog Content Creation Mistakes Coaches and Consultants Make appeared first on Tai Goodwin.

2014 198

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Career Content Writing


Does your website require new and original career content? If so, the Content Marketing Specialists at White Knight Content Marketing can help! The content writing gurus at White knight have worked alongside major employment corporations, job boards and universities to create unique content that has enabled businesses to better promote and market their core services. Services: Web Content Creation / Content Marketing. Web Content Creation.

2013 100

Content as Education


Free Content? I have been developing, creating, producing marketing content for many years in the form of blogs, white papers, webinars, case studies, press releases, videos, online radio, as well as photo and image content. I consider my duty when representing my company that the content I share not only be of value but also quality. The same should be true for content as education.

2014 106

Market Smarter: Make Sure Your Content Has a Purpose

Career Makeover Coach

I just wrapped up the first virtual Content Creation Clinic yesterday on creating your autoresponder series. In the workshop, I guide participants through outlining (and create content for) 7 follow-up messages that […]. The post Market Smarter: Make Sure Your Content Has a Purpose appeared first on Tai Goodwin, Bankable Brilliance. Uncategorized content creation content marketing writing

2014 182

Content Creation Tips: Create eBook Covers with Boxshot King

Career Makeover Coach

The post Content Creation Tips: Create eBook Covers with Boxshot King appeared first on Tai Goodwin, Bankable Brilliance. Content Creation Infoproducts Tools Video I’ve been using Boxshot King for a about three years to create graphics for my information products. I use it for ebooks, videos, webinars, and courses.

2014 198

Content Creation Tips: How to Write Your Ebook Faster

Career Makeover Coach

The post Content Creation Tips: How to Write Your Ebook Faster appeared first on Tai Goodwin, Bankable Brilliance. Content Creation Infoproducts survey writing Does the idea of writing an ebook and selling it online appeal to you? Writing an ebook sounds easy, until you get started. Without the right information and tools, it can feel like an overwhelming task. Here are my top tips (and a few tools) to help you write your ebook faster: #1 – Ask your […].

2014 188

Resume Content vs Form

Career Alley

And remember the golden rule of all job seekers: not only the content of a resume must correspond to its form, but also you must correspond to the content. Article courtesy of the Recruiting Blogswap , a content exchange service sponsored by , a leading site for college students looking for internships and recent graduates searching for entry level jobs and other career opportunities.

2010 197

Repurposing Brilliance: How to Become the MacGyver of Content Creation

Career Makeover Coach

Creating good content requires effort, thoughtfulness, and time. The post Repurposing Brilliance: How to Become the MacGyver of Content Creation appeared first on Tai Goodwin. Bankable Brillance Borrow My Brilliance Brilliant List Content Creation Audio Acrobat There is absolutely no reason to get only one use out of the brilliant work you create. The solution: repurpose. One of my favorite things to do is help my clients figure out ways to repurpose their work.

2014 172

Content Stealing: Bloggers Behaving Badly

Executive Career Brand

Executive Career Services Samples - Executive Resume and Biography Targeted Company and Industry Research for Executive Job Search Best of About Meg Master Resume Writer Reach Certified Online Identity Strategist Publications Testimonials Contact Content Stealing: Bloggers Behaving Badly by Meg Guiseppi on October 5, 2010 · 0 comments Until recently, I was spending too much time fretting over and dealing with content thieves.

2010 134

What is Content Marketing?

Boomers Next Step

Content Marketing is a phrase that you will often read when you are learning about online business. So content marketing refers to the strategy of giving helpful information to your audience, with the hope that they […]. The post What is Content Marketing? Learn About Online Business Your Income content marketing Social media social media marketing social media strategy

2019 40

5 Steps to a Great Resume – Content – Lesson 4

Career Alley

In today’s digital world of job search, content (the right content) is what will get your resume noticed and convince hiring managers to interview you. Content. A few months ago, I was looking to fill a few junior level positions (college grads, 3-5 years experience) for the firm I work for. We used a few recruiters to help find and screen some candidates. Most of the resumes we received were good (but not amazing).

2014 271

Original Content - Make the Best of Your Career | CareerAlley

Career Alley

» Original Content – Make the Best of Your Career “ Don’t go around saying the world owes you a living. It was here first.&# – Mark Twain I was told the other day that one of my re-posts on another site were “not original content&#. So I’m stuck on original content at the moment. That is, what exactly is original content? On the job, except for true inventions, there is very little that is original content.

2011 207

How to Build Personal Brand Content for Executive Job Search

Executive Career Brand

When preparing for executive job search, your mission is to create content for various purposes, and build an executive brand communications plan that reinforces your unique promise of value to your target employers, across diverse channels online and off-line. Build Executive Brand Content From the Inside Out. Identify relevant keywords – you’ll use these throughout all the content you write. Now you’re ready to write the content for your executive brand communications plan.

2015 164

6 Executive Job Search Email Content Blunders

Executive Career Brand

The meat of your email message – what you include, and don’t include, in the actual content – requires careful consideration. And I hope it goes without saying that the content needs to reinforce your personal brand and good-fit qualities for your target employers. Don’t make these 6 content errors: 1. Difficult to digest content. Keep the content to a total of 4-5 paragraphs.

2016 101

People Don't Choose Netflix For Content - Or Your Company for Ping-Pong.

The HR Capitalist

One of the things I'm fascinated by in the business world is how the media/content business consistently changes. One interesting case study going on today in media/content is Netflix. per month streaming video service called Disney+ has a lot of people signaling this is the beginning of the end for Netflix - since Disney content will no longer appear on the Netflix platform. People don't necessarily watch Netflix with quality of content as their first priority.

2019 125

How to Create a Table of Contents Using Microsoft Office


Creating a table of contents for your book, document or thesis can be a strenuous and time consuming process. They are defined as the structural elements that format the […] The post How to Create a Table of Contents Using Microsoft Office appeared first on WorkArrow. Microsoft Office Table of Contents That is, of course, unless you create a set of built-in styles that will automate this process. So, first of all, what exactly are these ‘Styles’?

2013 107

What Content Do You Need to Recruit?

The Undercover Recruiter

View Article What Content Do You Need to Recruit? Employer Employer Branding Hiring Recruiting Branding content hierarchy of needs job description Maslow recruitment marketingIn order to attract the top talent to your job openings, you’re going to have to convince them that your organisation is great place to work and the role is perfect for them. But how can you go about doing this? It takes more than a well-worded job description to persuade some of the most sought after.

2015 70

How to Build a Content & Community Strategy for Job Boards #jobg8summitNA


I believe that content is the most important thing you can do for your community aside from understanding and researching in order to build those resources (content) that help advance the community you are building, growing, supporting or trying to reach. Like most things in my professional career, I fell into human resources as well as the world of blogging and content. I now own multiple websites and at present we have 5 that publish content on the regular.

2015 102

ResumeBear Uses Content Marketing To Explode Awareness

Resume Bear

While it can definitely give a boost, smart founders know that one of the most powerful tools to create sustained traction is content marketing. ResumeBear is a great example of one startup that understands the power of content marketing. That’s where content marketing comes in. So what does ResumeBear even do, aside from effective content marketing? Posted by Nick O’Neill on March 27th, 2012.

2012 217

4 Essentials of Talent Communities: The Content Hub


In Part 1 , we discussed that Talent Communities have four basic pillars for success: commitment, strategy, content, and membership… it’s as simple as that. Understanding Content & the Digital Content Strategy. CONTENT. In terms of the online community and your overall digital strategy; the “center hub” is the content. Develop & Distribute Content for a Talent Community.

Talent 111

Content Job Seekers Should Never Share Online

Resume Bear

The story you tell on each site should be consistent, although it’s fine to adapt the content you share for each site.”. Check Your Spouse’s or Significant Other’s Profile For Inappropriate Content. Check what pages you each have liked, review what groups you have joined, and browse both of your uploaded photos to make sure there is no inappropriate content. Tune in tomorrow for some ideas of content you can share online that will HELP you not HURT you.

2013 182

How Much Is too Much Content?


Too much content. I’m not talking a lobotomy here, but truly, how do we help ourselves when we’ve overloaded on content and stop the insanity? We live in a world where we are lucky enough to have every piece of information imaginable at our fingertips. It’s pretty amazing. We can connect with one another, learn new things and order basically whatever we want at any time. This is both a blessing and a curse.

2015 103

Résumé Help: Editing for Content, Flow, & Accuracy

Careers Done Write

Likely, we would work with Eva through at least one more round of edits to fortify her résumé When editing, review for content, flow, and accuracy. After editing for content, we want to be sure the language flows properly. Eva wrote to me because she has not had a response to her résumé After reviewing Eva’s history, it is clear that she is an accomplished leader. However, most recruiters and hiring employers will not forgive her for her many errors.

2012 139

How Can Recruiters Create Compelling Content?

Undercover Recruiter

When did you last do an internet search of your company to find out what content is out there for your future employees to read? Have you ever adjusted your content strategy so that you can share the right information about your company? Compelling content is probably one of the most important elements of employer branding. How Can Recruiters Create Compelling Content? Recruiting Content creation Employer Branding marketing URPanel

2017 45

Résumé Help: Be Strategic About Your Content

Careers Done Write

Or, perhaps we will determine that content should be overhauled. When you review the sample below, you may think I am too rough on today’s candidate. Like too many candidates, Eric is not sharing the more compelling details of his career history. This is a classic undersell. No worries! We can help Eric create a new résumé strategy. Eric will be smiling all the way to his next job interview. You can be smiling too, if you learn from his mistakes.

2012 139

Creating Employer Brand Content that Moves People

The Undercover Recruiter

What content pulls on the heartstrings and really moves people? This week we chat with Will Staney, founder and CEO Proactive Talent all about creating engaging content for employer branding. Creating Employer Brand Content that Moves People. Employer employer brand content Employer Branding podcast proactive talent will staneyHave a listen to our chat below, keep reading for a summary and don’t forget to subscribe to the Employer Branding Podcast.

2017 46

Content Marketing for Recruiters in 2017

Undercover Recruiter

Last year I spoke to Joe Pulizzi, founder of the Content Marketing Institute, about what we could expect from content marketing in 2016. Content Marketing for Recruiters in 2017. Employer Recruiting 2017 content marketing joe pulizzi trendsYou can listen back to that podcast again if you need reminding but if you would rather look forward, you’ll be pleased to know I caught up with him again. This time we. View Article.

2017 45

How Will You Get Content Ideas For Your Blog?

Boomers Next Step

Brainstorm Content Ideas Your content marketing strategy must involve the consistent production of high-quality content. You can’t expect boring content or content ideas that no-one is interested in to rank on the top of Google and other […]. The post How Will You Get Content Ideas For Your Blog? Learn About Online Business Content marketing ideas

2019 40

How to Create Content that Gets Shared on Social Media

The Undercover Recruiter

Sharing content is great for recruitment marketing, as it can attract industry professionals and drive traffic to your website. So how do you create content that gets shared on social media? To answer this question I’ve had a chat with Steve Rayson, co-founder of Buzzsumo, a social search tool designed to support content marketers in finding great content and. How to Create Content that Gets Shared on Social Media.

Leveraging User-Generated Video Content for Employer Branding

Undercover Recruiter

Hence today we’re going to chat about user-generated video content. Leveraging User-Generated Video Content for Employer Branding Undercover Recruiter - Recruiting & Talent Acquisition Blog. Employer Recruiting Altru employer brand video Employer Branding Podcast user-generated contentCreating employer brand films is costly and the lifespan of videos are not what they used to be.

2018 46

When Your Blog is My Content


Book Connect Blogging4Jobs HR + Social Media + Job Search = Blogging4Jobs Business Events OKC Featured Networking Gen Y Guest HR Job Search Social Media Categorized | Business , Social Media When Your Blog is My Content Posted on 31 May 2010. I work hard to provide interesting and relevant content on my blog and website. Copyright, Blogging, and Content Theft from ProBlogger. I know how hard it is to come up with original content.

2010 103

Being a Content Developer - Chihiro Yamada

Position Ignition

Chihiro Yamada tells us in this short video about his role as Content Developer for Runescape and how he got into this role. Have you always wondered what it might be like to work for a Games company? From having an interest in science and studying genetics, Chihiro describes his career journey. Videos

2013 132

How Employee Advocacy and Content Marketing Fit Hand in Hand

The Undercover Recruiter

How Employee Advocacy and Content Marketing Fit Hand in Hand. Employer Social Media content marketing employee advocacy marketingEmployees can be the best advocates for your company. Not only can you expand your social media reach to their networks, but the public are much more likely to trust brand messages if they come from a real person, rather than an official source. Findings suggest that 84% of people trust recommendations from people they know, View Article.

2015 64

New Focus on HR Vendor Content & Services


I’m talking about creative strategies to build a buzz and developing a solid content creation strategy that attracts a vendors target audience. And by attract I actually mean by providing content that provides human resource professionals and recruiters information about what they want to know; the good stuff and not a sales pitch. The key is providing good content, resources, and information that is relevant to your audience without giving them all your secrets.

2011 86

The Second Content Revolution, How Social Media Is Changing Again

Resume Bear

Social media has itself created a revolution worldwide, where brands and consumers can connect directly around content and conversation. We have also seen how content sharing has become the center point of social activity, sparking the conversations and leading to deeper relationships. Social media has given content “the” platform that enables it to be seen by far more people, shared and consumed more effectively than previously imagined.

Why Content is Key to a Compelling Employer Brand

Undercover Recruiter

Why Content is Key to a Compelling Employer Brand. Employer Branding content Content creationThere are great people out there deciding whether or not they’ll apply for a role with your organisation. Will they throw their CV against the ad blindly? Unlikely. Will they Google your company first, read up on whatever they can find and then make a call? There you go. Much more likely. When was the last time you checked. View Article.

2016 43

Good Content Goes a Long Way for Employer Branding


The goal is to create strong content up front and then use it multiple places. Or, to curate and repurpose content created by the communications or marketing team, and then maybe add an HR spin to it. Content. Make Your Content Work for You. Compelling content is a vital way to attract and inform talent, but people have to know that it exists. How are you shaping your employer branding through content? .

2014 113

5 Tips to Curate Social Media Content That Gets Shared

Resume Bear

Over the past few years when I have discussed social media on radio shows or on panels at conferences, the topic of content curating has come up. When curating content on social media, you have to know who you are trying to reach and what your message is. 5 Tips to Curate Social Media Content That Gets Shared: Know your brand values and stick to them. Know your core values and make sure all of your content is aligned with them. Use a variety of content types.

How Employee Authored Content Can Build Employer Brand

The Undercover Recruiter

How Employee Authored Content Can Build Employer Brand. Employer employee authored content Employer Brand Employer Branding nextwave hire phil strazzulla podcastCompanies love it when their employees claim it’s the best place to work. Real opinions from real people really do matter, especially in the world of recruitment. So how do you make sure your company is the most talked-about for the right reasons? Well this week I’ve been speaking to Phil Strazzulla, founder of NextWave.

2017 46

Community Building Keeps Customers Content

Boomers Next Step

There are many different strategies for driving traffic to your site and increasing customer retention. While you could spend large sums of money on advertising and marketing, there are other solutions available. Building your own website community is a great method of building loyalty and repeat traffic. What’s an online community? Basically, a community is […]. Learn About Online Business

2017 40

5 Content Marketing Ideas for Small Business Success

Ms. Career Girl

The post 5 Content Marketing Ideas for Small Business Success appeared first on Ms. Content marketing has revolutionized the way businesses big and small engage with their target audiences. Once you’ve created content that’s relevant to your target market, which ensures that they engage, share and find it valuable, you have to do the marketing part. There are a variety of ways to use content marketing to reach the right people.

2016 112

5 Types of Content That’ll Collect Links and Shares

Undercover Recruiter

Cutting through the content noise online is difficult. How is it that some pieces of content resonate incredibly well with a particular audience, while others fall on deaf ears and flop? Some content pulls huge social engagement, but is. 5 Types of Content That’ll Collect Links and Shares. We’ve heard the phrase, ‘you are what you eat’, but what about ‘you are what you create’?

2016 65