5 Content Marketing Ideas for Small Business Success

Ms. Career Girl

The post 5 Content Marketing Ideas for Small Business Success appeared first on Ms. Content marketing has revolutionized the way businesses big and small engage with their target audiences. There are a variety of ways to use content marketing to reach the right people.

2016 91

6 Executive Job Search Email Content Blunders

Executive Career Brand

The meat of your email message – what you include, and don’t include, in the actual content – requires careful consideration. And I hope it goes without saying that the content needs to reinforce your personal brand and good-fit qualities for your target employers.

2016 106

Trending Sources

How Can Recruiters Create Compelling Content?

The Undercover Recruiter

When did you last do an internet search of your company to find out what content is out there for your future employees to read? Have you ever adjusted your content strategy so that you can share the right information about your company? How Can Recruiters Create Compelling Content?

2017 32

How to Build Personal Brand Content for Executive Job Search

Executive Career Brand

When preparing for executive job search, your mission is to create content for various purposes, and build an executive brand communications plan that reinforces your unique promise of value to your target employers, across diverse channels online and off-line.

2015 116

How To Get Your Content Featured On LinkedIn Pulse

Career Realism

How To Get Your Content Featured On LinkedIn Pulse. Hit the sweet spot of strong content and reader-friendliness, and your post can end up on one of LinkedIn’s “Pulse” channels. Here Are Some Tips To Get Your Content Featured On Pulse: 1) Step Out Of Your Niche.

2016 48

3 Blog Content Creation Mistakes Coaches and Consultants Make

Career Makeover Coach

Creating effective blog content requires creativity and strategy. Many coaches and consultants make simple but fixable mistakes with their content. Here are the most common blog content creation mistakes I see: Mistake #1 - Posting content just to post it.

The Cult of Content


I am a content whore. I love to entertain, and that is exactly what good content should do. I guess it would be easy enough to produce boring, stale content that neither inspires nor provides a call to action. Producing content saved me. Consumer-Driven Content.

2014 25

ResumeBear Uses Content Marketing To Explode Awareness

Resume Bear

While it can definitely give a boost, smart founders know that one of the most powerful tools to create sustained traction is content marketing. ResumeBear is a great example of one startup that understands the power of content marketing. That’s where content marketing comes in.

2012 128

How to Create Great Content for Marketing and Recruitment

The Undercover Recruiter

Content marketing is a great method for building brand awareness, promoting your business and even building an appealing employer brand that will attract talent to your organisation. So what makes outstanding content? What is the state of content marketing in the UK?

2016 38

4 Tips For Gathering Great Resume Content

Career Realism

Honestly, for most people it isn’t, and this is primarily because coming up with the right resume content can be a tricky task. So, how can you gather great resume content, especially when you feel you have nothing stellar to share? Voila; great content starts to take shape.

2014 57

Why Content is Key to a Compelling Employer Brand

The Undercover Recruiter

Why Content is Key to a Compelling Employer Brand. Employer Branding content Content creationThere are great people out there deciding whether or not they’ll apply for a role with your organisation. Will they throw their CV against the ad blindly? Unlikely.

CV 26

Content Marketing for Recruiters on Social Media [INFOGRAPHIC]

The Undercover Recruiter

As a recruiter, what type of content should you be putting out online? And what is your company doing to create interesting content for your target audience? ” The easy pieces of content to create include: Updates on Twitter, LinkedIn, Facebook.

How to Create Content that Gets Shared on Social Media

The Undercover Recruiter

Sharing content is great for recruitment marketing, as it can attract industry professionals and drive traffic to your website. So how do you create content that gets shared on social media? How to Create Content that Gets Shared on Social Media.

Repurposing Brilliance: How to Become the MacGyver of Content Creation

Career Makeover Coach

Creating good content requires effort, thoughtfulness, and time. The post Repurposing Brilliance: How to Become the MacGyver of Content Creation appeared first on Tai Goodwin. Bankable Brillance Borrow My Brilliance Brilliant List Content Creation Audio Acrobat There is absolutely no reason to get only one use out of the brilliant work you create. The solution: repurpose. One of my favorite things to do is help my clients figure out ways to repurpose their work.

2014 46

6 Tips for Creating Great Employer Branding Content


Upon opening it, I discovered a plastic fortune cookie which inside read: We predict you have a content problem. How many of you feel or have felt there’s a problem with your employer branding content—albeit quality, quantity, frequency, or ROI? Tip 6: Measure Content Effectiveness.

2016 48

How Employee Authored Content Can Build Employer Brand

The Undercover Recruiter

How Employee Authored Content Can Build Employer Brand. Employer employee authored content Employer Brand Employer Branding nextwave hire phil strazzulla podcastCompanies love it when their employees claim it’s the best place to work.

2017 25

4 Essentials of Talent Communities: The Content Hub


In Part 1 , we discussed that Talent Communities have four basic pillars for success: commitment, strategy, content, and membership… it’s as simple as that. Understanding Content & the Digital Content Strategy. CONTENT.

How to Attract and Engage Candidates with Content [INFOGRAPHIC]

The Undercover Recruiter

How to Attract and Engage Candidates with Content [INFOGRAPHIC]. Employer Recruitment candidates content engage meshworking passive Most career sites cater to the low-hanging fruit: candidates who were going to apply already.

What is Content Strategy (and Why Should I Care)?

The Undercover Recruiter

Unless you’ve been hiding under a rock lately, you’ve heard the term “content marketing” and “content strategy” thrown around a lot lately. First, let’s understand that this whole content idea began. What is Content Strategy (and Why Should I Care)?

2016 27

Résumé Help: Editing for Content, Flow, & Accuracy

Careers Done Write

Likely, we would work with Eva through at least one more round of edits to fortify her résumé When editing, review for content, flow, and accuracy. After editing for content, we want to be sure the language flows properly.

2012 56

5 Tips to Curate Social Media Content That Gets Shared

Resume Bear

Over the past few years when I have discussed social media on radio shows or on panels at conferences, the topic of content curating has come up. When curating content on social media, you have to know who you are trying to reach and what your message is. 5 Tips to Curate Social Media Content That Gets Shared: Know your brand values and stick to them. Know your core values and make sure all of your content is aligned with them. Use a variety of content types.

Content as Education


Free Content? I have been developing, creating, producing marketing content for many years in the form of blogs, white papers, webinars, case studies, press releases, videos, online radio, as well as photo and image content. The same should be true for content as education.

Content Marketing for Recruiters in 2017

The Undercover Recruiter

Last year I spoke to Joe Pulizzi, founder of the Content Marketing Institute, about what we could expect from content marketing in 2016. Content Marketing for Recruiters in 2017. Employer Recruiting 2017 content marketing joe pulizzi trends

2017 14

Résumé Help: Be Strategic About Your Content

Careers Done Write

Or, perhaps we will determine that content should be overhauled. When you review the sample below, you may think I am too rough on today’s candidate. Like too many candidates, Eric is not sharing the more compelling details of his career history. This is a classic undersell. No worries!

2012 50

7 of The Best Content Curation Tools for Teachers

Ask A Manager

December 22, 2017 The internet provides us with a treasure trove of all kinds of educational content that is only a click away.However, effective browsing and curation of this content can sometimes.read more. Digital Curation Tools

5 Steps to a Great Resume – Content – Lesson 4

Career Alley

In today’s digital world of job search, content (the right content) is what will get your resume noticed and convince hiring managers to interview you. Content.

2014 54

The Second Content Revolution, How Social Media Is Changing Again

Resume Bear

Social media has itself created a revolution worldwide, where brands and consumers can connect directly around content and conversation. We have also seen how content sharing has become the center point of social activity, sparking the conversations and leading to deeper relationships.

Good Content Goes a Long Way for Employer Branding


The goal is to create strong content up front and then use it multiple places. Or, to curate and repurpose content created by the communications or marketing team, and then maybe add an HR spin to it. Content. Make Your Content Work for You.

2014 41

Content Job Seekers Should Never Share Online

Resume Bear

The story you tell on each site should be consistent, although it’s fine to adapt the content you share for each site.”. Check Your Spouse’s or Significant Other’s Profile For Inappropriate Content. Social Media can be a very valuable tool for both employers and job-seekers.

How to Build a Content & Community Strategy for Job Boards #jobg8summitNA


I believe that content is the most important thing you can do for your community aside from understanding and researching in order to build those resources (content) that help advance the community you are building, growing, supporting or trying to reach. Content is King.

2015 22

Using content to raise your job hunting profile…with Uchenna Izundu [PODCAST – EP 29]

Mildred Talabi

Today’s episode is a little unusual in that we’re going to be talking about a subject not normally associated with job hunting and that’s content marketing. What exactly is content marketing?

2015 33

How to Use Content to Target Qualified Candidates on Your Career Site


You’ve probably heard the saying that content is king. When it comes to digital and the internet, content drives traffic, makes your website sticky and increases brand recognition, loyalty and sales. The Challenge of Content in Recruiting. Content takes time to build.

2016 29

Create A Content Universe To Attract Great Employees

Career Realism

Some have short attention spans, while others could dig through your content for hours. The best way to present your Employment Brand (and more importantly, connect with your audience) is to create a universe of different content.

2014 33

How to Tell Your Story with Content Marketing

The Undercover Recruiter

Isn’t there enough content out there already? I speak to Chris Marr of the Content Marketing Academy to get all the answers. How to Tell Your Story with Content Marketing. Podcast Buffer content marketing storyHow can business owners find time for social?

Content Creation Tips: How to Write Your Ebook Faster

Career Makeover Coach

The post Content Creation Tips: How to Write Your Ebook Faster appeared first on Tai Goodwin, Bankable Brilliance. Content Creation Infoproducts survey writing Does the idea of writing an ebook and selling it online appeal to you? Writing an ebook sounds easy, until you get started.

2014 21

How Employee Advocacy and Content Marketing Fit Hand in Hand

The Undercover Recruiter

How Employee Advocacy and Content Marketing Fit Hand in Hand. Employer Social Media content marketing employee advocacy marketingEmployees can be the best advocates for your company.

Maintaining Your Brand: Resolving Negative Content

Career Realism

For instance, Google’s blogger has a “Report Abuse” section which can help you first determine if the content written about you or your business is a violation of their policies. You will be directed to an area where you can request to have the content removed.

Five Content Marketing Tools That Will Boost Productivity & Improve Your SEO Efforts

Ms. Career Girl

The post Five Content Marketing Tools That Will Boost Productivity & Improve Your SEO Efforts appeared first on Ms. You need a sound content marketing strategy that is ripe with SEO tactics and techniques in order for people to start talking about you.

2016 33

Recruitment Content: You Are What You Share Online

The Undercover Recruiter

Recruitment Content: You Are What You Share Online. Recruiters and recruitment marketers want talent. They want it quick and they want it to stick. The same can be said for great, easy-to-convert leads… To help with this, I have a trusty hack which I call “feeders”.

Who owns the content produced by a Social Media account used for Business Marketing and Branding?

Resume Bear

As social media use grows, the content generated by social media is reaching enormous amounts. An astounding amount of information and content is generated every 60 seconds on the Internet; including over 1,500 blog posts, 695,000 Facebook status updates, and over 98,000 Tweets.