Over 50? Is Personal Branding for Boomers, too?

Executive Career Brand

And think about this – age discrimination in job search most certainly exists. If you’re over 50, chances are that some of the job seekers competing against you will be younger. Personal branding seems to belong to Gen-X and Gen-Y.

Don’t Forget that Age Is Part of Diversity


In discussions of diversity and inclusiveness most people include gender, race, and ethnicity. We think in terms of having more racial diversity, especially in higher level positions. One area that is seldom considered in diversity and inclusiveness is age. Being right in the middle of the Baby Boom cohort I see examples of age discrimination all the time. For a company to have internal innovation it is important to take a broader view of diversity and inclusiveness.

Hiring Trap: Don’t Hire Anyone Older Than…

Hiring Technical People

“Good, I have some really interesting people in their 50′s, who need a job,” he explained. “Send them over!” A few years ago, I was consulting in Europe, and one of the managers there said, “No one over 40 can know anything about agile.” ” “No, I’m over 50. Are you sure you can’t hire anyone over 40 to join an agile team?”

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