Online Reputation Management FAQs for Executive Job Search

Executive Career Brand

Fortunately, more and more of my c-suite and senior level executive clients are aware of how important it is for them to have a solid online presence, to land a great-fit new gig. Some of them understand that, when recruiters and hiring managers source and assess talent, they’re more apt to reach out to candidates that have strong online presence. But they often don’t know how to go about building an online footprint. What are the best ways to build my brand online?

Executive Brand Online Reputation Management: Relevance, Quality, Diversity, Volume, Consistency

Executive Career Brand

Executive Brand Online Reputation Management: Relevance, Quality, Diversity, Volume, Consistency is a post from: Executive Career Brand. Whether you’re actively job seeking or think you may be in the future – few people aren’t facing this challenge these days, when no job seems to be permanent – you need a strong online identity. Even if you feel secure in your job, you need to be visible online. See my post, Does Your Online Identity Scream “Hire Me&# ?

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Online Reputation Management: Do You Self-Google?

Executive Career Brand

Meg Guiseppi, C-level Executive Job Search Coach — Resume, Biography, Branding, Online Identity & ROI Value Communications Blog Home Intro Personal Branding 360 Reach Personal Brand Assessment Why hire a Reach Certified Personal Branding Strategist? 46% of online adults have created their own profile on a social networking site, up from just 20% in 2006. 8% have requested that someone remove information about them that was posted online, including things like photos or videos.

Why Job Applicants Need Online Reputation Management

The Undercover Recruiter

Statistics reveal that at least 1 in 4 employers use online search engines to check up on job applicants before they even make it to the interview process. The implication, for those seeking employment, is clear: What the search engines say about you could really be make-or-break for you on a professional level. The good news is that there are some steps that any job seeker can take to ensure that he or she has a clean online reputation.

Why Job Applicants Need Online Reputation Management

The Undercover Recruiter

Statistics reveal that at least 1 in 4 employers use online search engines to check up on job applicants before they even make it to the interview process. The implication, for those seeking employment, is clear: What the search engines say about you could really be make-or-break for you on a professional level. The good news is that there are some steps that any job seeker can take to ensure that he or she has a clean online reputation.

How Search Engine Optimization (SEO) Impacts Executive Job Search

Executive Career Brand

You’re probably aware that, when you’re job-hunting, you need to have a diverse, personal brand-reinforcing online presence , to attract recruiters and employers, when they’re searching for and assessing good-fit candidates. Search engines strive to deliver the most relevant, helpful search results, when you enter words and phrases in a browser. When people look online to find people to meet their needs, they search certain words and see what comes up.

The Personal Branding Manifesto for Executive Job Search – Part 3

Executive Career Brand

Mind Your Online Reputation: The Personal Branding Social Proof Paradigm. Here is an undeniable truth too many job seekers dismiss or don’t understand: With the advent of the digital age, job search has become a whole new ball game, requiring personal branding and online presence for social proof. especially if you’re neglecting personal branding, LinkedIn and your online presence. Having an Online Presence Is No Longer Optional.

2017 113

How to Balance Personal Branding With Personal SEO

Executive Career Brand

But many people don’t know how to strike the right balance between them, as they write their personal marketing documents and online profiles – resume, biography, LinkedIn profile, etc. Personal SEO (Search Engine Optimization) is all about the relevant keywords and phrases (or “hard” skills) you possess that recruiters and hiring managers most search online to source and assess candidates like you. How Search Engine Optimization (SEO) Impacts Executive Job Search.

2016 118

Do Grammar and Spelling Errors Really Matter in Executive Job Search?

Executive Career Brand

Prevalent typos like “manger” for “manager” plague all of us, and should be forgiven, right? Before posting your LinkedIn and other online profiles, and sending out your resume accompanied by email messages, look them over very carefully. The “manger” for “manager” flub will pass right through Spell Check. Have someone (or several people) review and help you edit the documents and online profile content.

2016 193

LinkedIn FAQs for Executive Job Search

Executive Career Brand

Online reputation management and online presence. LinkedIn is undeniably the executive job-seeker’s most important and powerful tool for online personal branding, networking and career management. That makes LinkedIn one of the best places to be found online by recruiters and hiring decision makers at your target companies.

2016 202

Essential Checklist to Optimize LinkedIn For Executive Job Search

Executive Career Brand

Along with being an essential tool for executive job search, LinkedIn plays an important role in overall career management. Be ever-mindful of Personal SEO (Search Engine Optimization) and keyword density in your profile content. Executive Career Management Executive Job Search Executive Networking Executive Personal & Career Branding LinkedIn Online Presence & Online Reputation Management Social Media & Social Networking networking personal branding personal SEO

2016 219

3 Juicy Insider LinkedIn Personal Branding Tips

Executive Career Brand

More content = More relevant keywords = Better personal SEO (Search Engine Optimization) or visibility. LinkedIn offers this powerful platform to demonstrate your subject matter expertise, express your opinions, influence people, build your personal brand online, and stay top of mind with your network. I’ve been a LinkedIn member and professional LinkedIn profile writer for close to 10 years.

2017 181

What Happens To Your Online Personal Brand After You’re Gone?

Executive Career Brand

What Happens To Your Online Personal Brand After You’re Gone? But if you’ve spent any time working on building your brand and online presence across various channels, you have to wonder what will become of all those profiles and photos. The online profiles could be shut down. I can only imagine how search engines will favor content that’s twenty or more years old. ” What do you want to have happen to your online presence?

2011 156

How to Write a Dazzling LinkedIn Summary

Executive Career Brand

Those who are easily found online because their LinkedIn profiles are fully populated with keyword-rich content are way ahead of the game, should they suddenly be out of a job. Your goal here is to strike a balance between personal branding and personal SEO (Search Engine Optimization), or hard vs. soft skills. Over the years, I’ve reviewed many LinkedIn profiles of executive job seekers.

2016 193

Look, I Found My Personal Brand Doppelganger!

Executive Career Brand

It was right there online. ANY content you’ve found online, even if it doesn’t carry a “© Copyright” claim, is automatically copyrighted to the author and protected by the Digital Millennium Copyright Act (DMCA), which is international in scope and consistent with similar laws across the globe. Think about your reputation and integrity. Poor SEO (Search Engine Optimization) reduces impact and authority. Search engines penalize duplicate content!

2016 191

Is Your Online Presence Strong Enough to Compete?

Executive Career Brand

But, without a diverse online presence that reinforces your personal brand and value to the companies you’re targeting, executive recruiters and hiring professionals may pass you right by, in favor of others who do have a vibrant online footprint. These people source and assess talent by what they find about them online. OR, if you have a common name, you need to clearly distinguish yourself online among the sea of same-named people.

Help! My LinkedIn Skills and Endorsements Are a Mess

Executive Career Brand

There is debate about how much weight the Skills and Endorsement section carries with Search Engine Optimization (SEO), compared with the more critical spots for SEO , like the professional headline, name field, summary section, and job titles. But executive recruiters and hiring managers use LinkedIn extensively to source candidates by searching relevant keywords. A client of mine – a Chief Marketing Officer in global healthcare – had a great LinkedIn question for me recently.

2015 196

Deadly LinkedIn Mistake: Neglecting SEO and Keywords

Executive Career Brand

LinkedIn is truly a powerful job search and career management tool. It may be the best place online to reconnect with your neglected network, expand your network to include new people (including recruiters), and demonstrate your subject matter expertise and thought leadership.

2015 177

The 3 Most Important LinkedIn Profile SEO Places for Relevant Keywords

Executive Career Brand

They go to the LinkedIn search engine and type in various relevant keywords and phrases that match the qualifications they’re seeking. Strategically placed, the right keywords elevate your search rankings in LinkedIn’s search engine, increasing your profile’s Search Engine Optimization (SEO) and the likelihood you’ll be found and considered by them. For example, this job seeker’s actual job title at one company is: Senior Technical & Business Project Manager.

2014 215

Social Media ROI: Is It Worth the Time?

Executive Career Brand

Blogging, LinkedIn and Twitter are my social media of choice – the biggest pieces in my online brand communications plan. By concentrating on SEO (search engine optimization) – using enough relevant keywords in the right ways and places, frequency, and building back links from sites with good Google juice – I’ve been able to maintain strong search results for the keyword phrases that prospective clients use to find careers industry professionals like me.

5 Deadly LinkedIn Mistakes

Executive Career Brand

Decreases your “findability” online. The more of the right keywords your profile contains, the more likely your profile will rank higher with LinkedIn’s search engine, which boosts the likelihood you’ll be found and considered by these key people. Four years ago I published a post that became very popular – 29 Biggest LinkedIn Mistakes – in which I described some of the worst things executives in job search do, or neglect to do, on LinkedIn.

2015 179

Why Is My Executive Job Search Taking So Long?

Executive Career Brand

Researching helps you uncover the all-important relevant keywords and phrases you’ll use in your job search content to boost your personal SEO (Search Engine Optimization), making you more findable online. and any other content they put online. It stands to reason that the more content hiring professionals find online about candidates – that backs up claims they’ve made in their digital documents – the more attractive those candidates are to them. I won’t sugarcoat it.

2017 158

5 Reasons Your LinkedIn Profile Isn’t Working

Executive Career Brand

These typically represent your key areas of expertise, or “hard skills”, such as Change Management, Product Development, Emerging Technology Launch, etc. Strategically placed, the right keywords elevate your search rankings in LinkedIn’s search engine, increasing your profile’s Search Engine Optimization (SEO) and significantly boosting the likelihood you’ll be found and considered by them. LinkedIn is an excellent tool for both passive and proactive executive job search.

2015 191

3 BIG Mistakes That Screw Up Your LinkedIn Professional Headline

Executive Career Brand

And most especially, your headline is the most important SEO (search engine optimization) spot on your profile. LinkedIn and other search engines may not recognize phrases that vary from the exact words in any way. For instance, the phrase “ CFO, Senior Finance Manager ” may be doomed, if it looks like any of these: CFO, Senior Finance Manger (Manager is misspelled). CFO, Senior Finance Mgr (Manager is abbreviated).

2014 205

7 Reasons NOT to Copy Someone Else’s LinkedIn Profile

Executive Career Brand

Somehow, because it’s right in front of you, online for all the world to see, you don’t think of it as stealing. But, beyond the moral issue of plagiarism, swiping content and using it on your own LinkedIn profile, or anywhere online or off-line, is very serious. What do you suppose happens when the companies’ recruiters and hiring managers notice the same content for two candidates (or more, if others have stolen the content, too) they’re considering for the same job?

2014 210

When Was the Last Time You Updated Your LinkedIn Profile?

Executive Career Brand

All too many executives adhere to the “build it and forget it” strategy when building their personal brand online. They didn’t feel they needed to use LinkedIn any more, essentially ignoring the importance of LinkedIn for healthy career management and ongoing networking, when they aren’t job-hunting. Have you placed the right relevant keywords in the most important SEO (search engine optimization) places ? ? Your Personal Brand Online and the LinkedIn Privacy Dilemma.

2014 212

15 Savvy Tips To Boost LinkedIn Profile Views

Executive Career Brand

By building content that is ever-mindful of SEO (Search Engine Optimization) so your profile sits there working PASSIVELY for you – making you more visible and finadable. Keywords typically represent your key areas of expertise, or “hard skills”, such as Change Management, Product Development, Emerging Technology Launch, etc. For example, this job seeker’s actual job title at one company is: Senior Technical & Business Project Manager.

2017 152

The Two Worst LinkedIn Profile Headline Mistakes

Executive Career Brand

This executive job seeker had been an IT Project Management Consultant for 20 years. His titles as a consultant had ranged from Project/Program Manager and Development Lead to Lead Architect. one that executive recruiters and hiring managers may search on LinkedIn to find candidates like him. This same client could have legitimately claimed in his LinkedIn professional headline (and resume) that he’s an “Information Technology Management Leader”, or something similar.

2017 143

10 Years on LinkedIn – Why It’s Still Indispensable To Me

Executive Career Brand

In time, I crossed over that magic 500 connections, which boosted my profile’s ranking with LinkedIn’s search engine, and I got involved with LinkedIn Groups and other activities on the site. and for anyone building their personal brand for job-hunting, business or career management. As you’ll see below, LinkedIn is equally invaluable to me, for personal branding and business-building, and to executive job seekers, for branding, job search and career management.

2017 139

10 Best Ways to Get More Executive Job Interviews

Executive Career Brand

These “keywords” will help you with Search Engine Optimization (SEO) for any content about you that you put online. to help you get found online and get your resume through the dreaded Applicant Tracking Systems (ATS), if it lands there. More about online presence coming up in #7. Be Visible Online. LinkedIn is the most important place for you to be found online and social network, but don’t stop there. 10 Best Ways to Build Your Personal Brand Online.

2015 191

10 Best Ways to Build Your Personal Brand Online

Executive Career Brand

Like it or not, getting involved with social media and building your personal brand online have become essential components of today’s job search. If you’re NOT out there – building your online presence, and positioning your unique ROI (Return on Investment) and good-fit qualities in front of recruiters and your target employers – consider yourself invisible to the very people who can help you achieve your career goals. Monitor and Prepare To Build Your Online Presence.

2014 217

The Online Safety and Privacy Dilemma in Executive Job Search

Executive Career Brand

Understandably, many job seekers struggle with putting themselves “out there” when they’re building their online footprint by using social media. On one hand, they need to have a strong, diverse online presence to be “find-able”, to promote their personal brand , and to provide social proof of the claims they’ve made in their personal marketing materials (LinkedIn profile, resume, biography, etc.). 10 Best Ways to Build Your Personal Brand Online.

2015 173

How a Robust Online Presence Helps You Land The Best Executive Jobs

Executive Career Brand

Executive recruiters and hiring decision makers routinely search for social proof (or online evidence) to corroborate the claims candidates make about themselves in their personal marketing materials (resume, biography, cover letters, etc.). These people will assess your candidacy and evaluate your personal brand based on what they find about you online. Do You Know What Your Online Presence Looks Like? More About Online Presence and Executive Job Search.

2017 147

Best Kept Secret to Optimize Your LinkedIn Profile

Executive Career Brand

Your LinkedIn profile offers several choice locations to insert the right keywords to help elevate your search rankings – or Search Engine Optimization (SEO) – and the likelihood you’ll be found and considered by them. This not only distinguishes you from others with your name, but also helps boost your keyword recognition in LinkedIn searches – as well as on Google, Bing and other search engines. Your Google+ profile and other online profiles.

2013 208

LinkedIn Groups and Personal Branding: Showcase Your Subject Matter Expertise

Executive Career Brand

One of the ways LinkedIn adds value to overall career management and job search is that, when leveraged to full advantage, it can help keep you and your executive brand top of mind with your network. Choose Groups that are open to public search, so your activity will be visible to all search engines. ? Of course, if you’re in a confidential job search, be very careful not to post anything to Groups (or anywhere else online) that will “out” your search.

2014 181

Personal SEO in Executive Job Search: What’s in a Name?

Executive Career Brand

In the digital age, because building an online presence is such an essential part of career and job search success, the more unusual your name, the more likely you are to stand out in search results for that name. Will they mistake you for someone with the same name who has a less than stellar online presence? This, of course, assumes that you have some kind of online presence, because if you’re invisible online, or nearly invisible, they may rule you out entirely.

2016 152

Deadly LinkedIn Mistake: Anemic, Incomplete Profile

Executive Career Brand

I’m constantly surprised by how many executive job seekers still haven’t fully embraced LinkedIn for job search and career management. Perhaps even more importantly, plenty of keyword-rich content is what drives LinkedIn’s search engine to push your profile to the top of results when executive recruiters and hiring decision makers search for candidates using those relevant keywords.

2015 165

Deadly LinkedIn Mistake: Generic, Short Summary Section

Executive Career Brand

Remember that more content = more relevant keywords = increased Search Engine Optimization (SEO), or better find-ability for your profile, and for you. Executive Career Management Executive Job Search Executive Personal & Career Branding LinkedIn Online Presence & Online Reputation Management Social Media & Social Networking personal branding social mediaBefore I first speak with prospective clients, I take a look at their LinkedIn profiles.

2015 168

How to Use the New LinkedIn for Executive Personal Branding – Part 1

Executive Career Brand

Your time is much better spent on LinkedIn, taking advantage of the value it offers for passive job search, when you’re actively networking for jobs and for overall career management. Did you know that many surveys indicate that hiring authorities turn to LinkedIn first when they search online for candidates – before heading to Google, other search engines and other social networks? Related posts: Online Presence and Personal Brand Management: 5 Things to Remember.

2013 210

FREE eBook on Smart Personal Branding with LinkedIn

Executive Career Brand

That makes LinkedIn one of the best places to be found online by recruiters and hiring decision makers. Position the content to your best advantage “above the fold” , or high on the web page, where humans and search engines pay the most attention. Leverage Search Engine Optimization (SEO) to boost the number of profile views you see. and beyond, as you use LinkedIn for career management and ongoing networking.

2017 123

3 Important LinkedIn Profile Housekeeping Tasks

Executive Career Brand

The more content in your profile = more relevant keywords and phrases = better SEO (Search Engine Optimization) or “find-ability” Make a habit of revisiting your LinkedIn profile a few times a year, and dusting off and refreshing things with these 3 tasks: 1. And he wondered if his Skills list would be detrimental to his personal SEO (Search Engine Optimization). How Search Engine Optimization (SEO) Impacts Executive Job Search.

2015 138

Toxic Executive Job Search Beliefs: I don’t need an online presence

Executive Career Brand

You’ve heard that social networking and online presence are important, but they’re just not for you. I don’t have time for social networks and I don’t like the idea of putting myself ‘out there’ online. Ignoring online presence and social networks when you’re job-hunting is a big mistake. If you’re not visible and at least somewhat active online, you may never be found by the very people you need to be smack dab in front of. Publish articles online.

2015 142

Executive Job Search: How Blogging Makes You Smarter

Executive Career Brand

The wider your visibility online, the more likely you are to be found by executive recruiters and hiring decision makers sourcing and assessing talent through social recruiting. I’ve become smarter about executive job search, personal branding, online visibility, social media, networking, and so much more. Research indicates that fewer, pithy blog posts have greater impact with readers and search engines, than more frequent, short blasts.

2013 183