Executive Career Brand

FREE eBook on Smart Personal Branding with LinkedIn

Executive Career Brand

In 2009 I wrote a little ebook for Job-Hunt.org on using LinkedIn for personal branding and executive job search. With LinkedIn’s newest 2017 User Interface, I needed to do a major revamp of the ebook. 8 Reasons LinkedIn Is a Job Search Must. Which LinkedIn Sections to Use.

2017 68

LinkedIn Hashtags: A New Personal Brand-Building Tactic

Executive Career Brand

Promote Your Personal Brand Promise with LinkedIn Hashtags. LinkedIn is one of the last of the big social media platforms to join the hashtag party, although they briefly toyed with them in 2013. As of September 2016, hashtags are back on LinkedIn, maybe for good.

2017 91

Trending Sources

Showcase Your Personal Brand with LinkedIn Comments

Executive Career Brand

Once again LinkedIn comes to the rescue by offering several ways and places to post your comments on relevant topics. A word of caution: NEVER post snarky comments on LinkedIn , or anywhere else. LinkedIn Group Discussions. LinkedIn Pulse Articles.

2016 111

How to Deal With Employment Gaps in Your Resume and LinkedIn Profile

Executive Career Brand

Executive recruiters and others assessing you through your executive resume and LinkedIn profile may red-flag you if they see long stretches of time, say a year or more, unaccounted for. Be sure to tweet and post LinkedIn updates regularly about your experience. →

2015 130

Do Cover Letters Really Matter in Executive Job Search?

Executive Career Brand

My research and 25 years’ experience in the careers industry revealed that NOT having a cover letter may ruin your chances, but HAVING a strong cover letter will never hurt your chances. Don’t just copy and paste parts of your resume.

Does LinkedIn Make the Executive Resume Obsolete?

Executive Career Brand

With the popularity of LinkedIn and the indisputable necessity of having a presence there , many people claim that the resume is dead, or dying. that a robust, fully populated LinkedIn profile is, in fact, the new resume. why do you need a resume at all?

2014 106

Think Like an Executive Resume Branding Pro – Targeting

Executive Career Brand

Part 1 – Target Your Executive Resume for the Hidden Job Market. Want to get inside the head of an executive resume professional, as she strategizes and creates content for an executive job seeker’s resume? Part 5 – 10 Executive Resume Do’s and Don’ts.

2015 122

7 Tips to Build Your Executive Job Search Target Companies List

Executive Career Brand

The problem with this approach is that, when you’re writing your personal marketing content – for your executive resume, biography, LinkedIn profile, etc. – Search the job title you’re seeking (with industry) on LinkedIn Jobs.

2016 117

The Personal Branding Manifesto for Executive Job Search – Part 2

Executive Career Brand

Targeting and Company/Industry Research. Determine what kind of work you want to do (type of position and industry), and which companies and organizations will afford you the opportunity to work your passion. Search your job title on LinkedIn to find others who do the same kind of work.

2017 106

3 BIG Mistakes That Screw Up Your LinkedIn Professional Headline

Executive Career Brand

Many of the LinkedIn profiles of potential c-suite clients I review have not been touched by human hands. The LinkedIn member has not changed the default headline automatically populated for this spot, based upon their current, or most recent job title. Send someone a LinkedIn InMail.

2014 115

How to Conquer Ageism in Executive Job Search

Executive Career Brand

According to staffing industry executive Lauren Griffin, in a LinkedIn Pulse post , hiring seasoned workers has its perks for employers: Known quantity: Mature workers come with an established work history. And make sure your executive resume isn’t still partying like it’s 1999.

2016 99

Personal Branding: How to Brand Your LinkedIn Summary Section

Executive Career Brand

Powering your LinkedIn Summary section with personal branding helps you differentiate the value you offer over your competitors. Remember that a branded LinkedIn profile doesn’t replace your resume. It serves several purposes in conjunction with your resume, including: ?

The Personal Branding Manifesto for Executive Job Search – Part 3

Executive Career Brand

A good-looking, well-written resume used to be king and, along with a strong network, just about all an executive needed to land a job. A great resume alone doesn’t cut it any more. Besides, resume, biographies and other documents don’t look, read, or work the way they used to either.

2017 73

10 Steps to Executive Job Search Success

Executive Career Brand

They rush to update their resumes. They rush to post that new resume to every job opening on every job board that even remotely matches their qualifications and needs. Don’t even think about writing your executive resume before you first know who you’re writing it for.

2015 117

How to Build Personal Brand Content for Executive Job Search

Executive Career Brand

>>> Executive resume – include your brand statement in your resume. >>> >>> LinkedIn profile – use both your resume and bio to create this content. Think Like an Executive Resume Branding Pro.

2015 117

10 Best Ways to Build Your Personal Brand Online

Executive Career Brand

Add links to your personal blog, website/career portfolio, and/or online social networking profiles (LinkedIn, Google+, Twitter, Facebook, etc.) – only if you’re active on those sites. LinkedIn. LinkedIn, Personal Branding & Executive Job Search: Perfect Together.

2014 145

Best Ways and Places to Research Your Target Employers

Executive Career Brand

Savvy executive job seekers know that the very first steps in landing a great-fit job are TARGETING (selecting, say, 10-15 employers that you feel will provide the kind of job you want) and then RESEARCHING each one for industry and company market intelligence. Latest industry trends.

2014 115

2 of My Favorite Insider Tips for Executive Resume Writing

Executive Career Brand

Aside from the given personal branding and first-step job search strategies everyone needs to embrace before writing their resume – targeting, research, and relevant keyword development. With adjustments, both of these also apply to writing your LinkedIn profile: 1.

5 Must-Do’s To Land More Executive Job Interviews

Executive Career Brand

But job boards are great places for company, market and industry research. Provide social proof to support the claims you’ve made in your job search documents (resume, biography, etc.). One important way to stay top-of-mind is to leverage LinkedIn with the following tools.

2017 62

2 More Favorite Insider Tips for Executive Resume Writing

Executive Career Brand

I recently shared 2 favorite tips that can help elevate the value you offer and catapult your job search forward in my post, 2 of My Favorite Insider Tips for Executive Resume Writing. . With adjustments, both of these also apply to writing your LinkedIn profile: 1.

Over 50? Is Personal Branding for Boomers, too?

Executive Career Brand

Conduct extensive company and industry research to learn what these employers’ current needs are. Develop brand-reinforcing content for your personal marketing collaterals (resume, biography, and other materials) designed to generate chemistry and resonate with your target employers.

The New 10-Step Executive Personal Branding Worksheet

Executive Career Brand

Determine what kind of work you want to do (job position and industry), and which companies and organizations will afford you the opportunity to work your passion. Other personal branding posts: Personal Branding, Resume or Job Search Targeting: Which Comes First?

2014 151

How to Network Your Way Into a Great-Fit Executive Job

Executive Career Brand

So, get your head out of the job boards and stop wasting so much time sending your resume out in response to online job postings. LinkedIn Company profiles and each company’s website will help you find them. LinkedIn. How to Connect on LinkedIn with People You Don’t Know.

2014 119

Give To Get the Best LinkedIn Recommendations

Executive Career Brand

If you’ve ever been in the position of assessing candidates for your employer (or as an employer), you know how impressed you are with those who offer stellar recommendations, whether on their personal marketing documents (resume, bio, etc.) or their LinkedIn profile.

How to Use Twitter for Personal Branding and Executive Job Search, Part 1

Executive Career Brand

If you’re in a job search, or about to be, I’m assuming you’ve already done the back end work on employer targeting and company/industry research , along with personal branding. Otherwise your web resume or LinkedIn profile are typical choices.

2014 134

How To Brand Your Executive Job Interviews to Land the Gig

Executive Career Brand

You should have already done some of this work, when you initially prepared for job search and created your personal marketing materials – resume, biography, LinkedIn profile, online profiles, etc. Research Your Target Industry and the Company.

2015 105

7 Ways To Get Noticed by Recruiters and Hiring Managers

Executive Career Brand

Tweak your resume’s keywords every time you apply for a job. Ship your resume using overnight mail. Instead of just emailing your resume, attached to a covering message, invest in a FedEx delivery of a hard copy. List your LinkedIn recommendations on your resume.

2013 111

How to Get Your Personal Brand Into Your LinkedIn Profile

Executive Career Brand

You have a “ brand” new executive resume aligning your unique set of qualifications with the needs of your well-researched target employers, and differentiating your value proposition (or personal brand) from your competitors in the job market. LinkedIn Photo.

10 Things You May Not Know About Personal Branding

Executive Career Brand

That fear of tooting one’s own horn and resistance to personal branding may explain why so many people have difficulty writing their own resume and LinkedIn profile. Helps you establish yourself as the “go-to” person for your industry thought leadership and subject matter expertise.

2014 111

5 Nifty LinkedIn Hacks That Make Executive Job Search Easier

Executive Career Brand

When I go through the annual re-certification process for my Social Branding Analyst Designation, I invariably pick up at least a few juicy new tidbits on using LinkedIn better. 5 Nifty LinkedIn Hacks That Make Executive Job Hunting Easier. Save a copy of your LinkedIn profile.

Don’t Overlook LinkedIn Company Pages for Executive Job Search

Executive Career Brand

Industry trends. don’t overlook the LinkedIn Company pages. Along with researching employees’ LinkedIn profiles for information about the companies, you should be expanding your job search network to include some of these employees. More in my post, How to Connect on LinkedIn with People You Don’t Know. So it’s in their best interest to pass your name and resume along to hiring decision makers. More Information About LinkedIn for Executive Job Search.

2014 67

Does My LinkedIn Profile Really Need a Photo?

Executive Career Brand

Does My LinkedIn Profile Really Need a Photo? If you think that HAVING a photo on your LinkedIn profile (and elsewhere online) may red-flag you for discrimination – age, weight, ethnic background, etc. “Fake” LinkedIn profiles do exist. 29 Biggest LinkedIn Mistakes.

2011 95

Why Is My Executive Job Search Taking So Long?

Executive Career Brand

This is the kind of information you’ll need to communicate verbally, digitally and on paper – in your LinkedIn profile, resume, biography, etc. – One of the main problems is Applicant Tracking Systems (ATS) – the dreaded resume black hole. I won’t sugarcoat it.

2017 42

Is Your LinkedIn Profile 100% Complete?

Executive Career Brand

When your LinkedIn profile meets their criteria for completeness, your profile is more likely to land higher in search results. ” Here’s what you now need for a complete profile : Your industry and location. LinkedIn Guide for Executive Branding and Job Search.

5 Toxic Beliefs That Can Derail Your Executive Job Search

Executive Career Brand

Industry and company research. Personal marketing content creation (resume, bio, LinkedIn profile, etc.). I’ve got to get my resume together.”. My branded resume and LinkedIn profile are ready.

2015 73

If All Else Fails in Executive Job Search, Read the Directions

Executive Career Brand

You may think that step one in job search is dusting off your resume, updating it, and loading it onto as many job boards as possible. They’re looking for “ social proof ” to back up the claims you’ve made about yourself in your resume and other career documents.

2016 52

10 Steps to an Authentic, Magnetic Personal Brand

Executive Career Brand

Meg Guiseppi, C-level Executive Job Search Coach — Resume, Biography, Branding, Online Identity & ROI Value Communications Blog Home Intro Personal Branding 360 Reach Personal Brand Assessment Why hire a Reach Certified Personal Branding Strategist?

2010 131

10 Reasons To Love Your Personal Brand

Executive Career Brand

Help you identify good-fit target employers and your competition in the marketplace, and create personal marketing materials (resume, biography, LinkedIn profile, website, online portfolio, etc.) Top 10 Executive Resume Branding Tips.

Does Your Executive Resume Position You as the Best Hiring Choice?

Executive Career Brand

In executive job search, demonstrating your promise of value to employers is a critical component in your career marketing communications – executive resume, career biography, cover letter, LinkedIn profile, Google Plus profile, website, etc. Your executive resume needs to scream out.

2014 54

Want a Successful Executive Job Search? Run It Like a Small Business

Executive Career Brand

Research Your Target Employers for Market Intelligence & Company/Industry Insight. Write Compelling Content for Your Resume, Biography and other Career Documents. A personal website is best, but LinkedIn can be a great substitute. Get busy with all LinkedIn has to offer.