Guerrilla Job Hunting - Tactic #2: Write a White Paper

Guerrilla Job Hunting

Write a White Paper – focus on a hot topic. Send it to trade publications relevant to the industries you have targeted for your job search. Allow other publishers and editors to re-use your White Paper as long as they include your byline, email address and web site URL. Check out more ideas at Guerrilla Marketing for Job Hunters

2012 48

Guerrilla Job Hunting - Tactic #2: Write a White Paper

Guerrilla Job Hunting

Write a White Paper – focus on a hot topic. Send it to trade publications relevant to the industries you have targeted for your job search. Allow other publishers and editors to re-use your White Paper as long as they include your byline, email address and web site URL. Check out more ideas at Guerrilla Marketing for Job Hunters

2011 46

Executive Job Search: Update Your LinkedIn Network

Executive Career Brand

Executive Job Search: Update Your LinkedIn Network is a post from: Executive Career Brand. Some ideas for updates: An online article, blog post, or white paper you’ve published. LinkedIn: Best Tactic for Undercover Executive Job Search. Stalled Executive Job Search? Executive Career Management Executive Job Search Executive Networking LinkedIn Social Media & Social Networking c-level executive job search social networking

4 Job Search Tips for the Passive Candidate


She’s well-respected HR professional at her organization and until now hasn’t given much thought to jumping into the job search. She’s ready to take the plunge and after 8 years re-enter the job search market.

2012 134

2010 Top 10 Executive Personal Branding and Job Search Trends

Executive Career Brand

Meg Guiseppi, C-level Executive Job Search Coach — Resume, Biography, Branding, Online Identity & ROI Value Communications Blog Home Intro Personal Branding 360 Reach Personal Brand Assessment Why hire a Reach Certified Personal Branding Strategist?

2010 227

An Agile Approach to Your Job Search: Create Your Agile Mindset

Hiring Technical People

It was titled An Agile Approach to Your Job Search. I decided that based on the response to that talk, I would do a series of blog posts for candidates about how to look for a job. In a job search, you, the candidate are your own customer, so you decide what’s valuable.

2011 207

C-level Job Search: Blogging? What Am I Going To Write About?

Executive Career Brand

Meg Guiseppi, C-level Executive Job Search Coach — Resume, Biography, Branding, Online Identity & ROI Value Communications Blog Home Intro Personal Branding 360 Reach Personal Brand Assessment Why hire a Reach Certified Personal Branding Strategist?

2010 200

15 Ways LinkedIn Can Supercharge Your Job Search Results

Career Realism

You know that LinkedIn is a critically important job search tool, right? But do you know the specific ways LinkedIn can elevate your search results? Related: 7 LinkedIn Hacks That Will Make Your Job Search 1,000 Times Easier. Online Job Search.

2014 114

You Don’t Need To Be A Fortune Teller To See The Future Of Job Search


Interview w/Gautam Godhwani, CEO of Simply Hired – the future of job search … I recently had the opportunity to interview Gautam Godhwani, the CEO of SimplyHired about the recently published white paper “The Future Of Job. Featured Job Boards reCareered Blog career career change career coach Employment Job Job board job search job search 2.0

Keep Your Personal Brand Top-of-Mind with LinkedIn Updates

Executive Career Brand

[This is my latest article as''s Personal Branding Expert ]. One of the many benefits of using LinkedIn for job search is the ability to stay top-of-mind with your network – which should include employees at your target companies and recruiters, along with your various professional contacts. An online article, blog post, or white paper you’ve published. An online article, blog post, or white paper that mentions or quotes you.

2014 155

5 Reasons Why Interview Feedback Matters

The Undercover Recruiter

A recent white paper from a group of HR stakeholders, backed by several leading international organisations, aims to address. Recruiting candidate David Morel hiring manager interview feedback job search Tiger RecruitmentInterview feedback is proving to be one of the more contentious issues facing our industry today. Candidates are keen to receive it, yet some employers are reluctant to give it – so what should be done?

2017 87

5 Lessons on Career Success I Learned in College

Competitive Resumes

I was not one of those mass communications majors, but when I saw a job posting for a reporter position with a radio program, I decided to apply. I got the job, beating out the dozens of mass communication majors who applied. That job had everything: flexibility, fun, and adventure.

2018 169

Personal Branding and the Email Signature Dilemma

Executive Career Brand

Your executive job search is underway, or about to be, and you’re working on your branded email signature. Here’s what a well-branded, text-based email signature for executive job search should include (not necessarily in this order): ?

2014 205

Showcase Your Personal Brand with LinkedIn Comments

Executive Career Brand

[This article was originally published for my gig as the Personal Branding Expert on]. If you’re actively job hunting, now’s the time. Search the thousands of Groups on LinkedIn to identify relevant ones to join. Executive Job Search and Personal Branding Help.

2016 175

15 Savvy Tips To Boost LinkedIn Profile Views

Executive Career Brand

More profile views means more people may be sending job leads your way, or otherwise help you with your job search and career. To get more views on LinkedIn – and more potential job leads – your profile needs to be highly visible and findable. Pump up your job titles.

2017 168

Your Email Signature: Another Personal Branding Tool

Executive Career Brand

I estimate that more than half of the emails I receive from executive job seekers have only one line in their email signatures. Sometimes their signature is the default they use in doing business through their employers, which may not be appropriate to use in their job search.

2013 276

Online Presence and Personal Brand Management: 5 Things to Remember

Executive Career Brand

Your online presence, or lack of it, matters in senior-level executive job search. It matters for most every job seeker, at any level. Publish white papers on relevant sites. Do you own the #1 search result, or at least some of the results on the first page?

2013 217

How to Write a C-suite Executive Career Brand Biography

Executive Career Brand

When I first speak with potential c-suite clients, we discuss their job search target and goals, and which of the services I provide they’ll need to accomplish their career goals. Help employers connect with you and envision you on the job, having a positive impact.

2017 161

5 Key Elements of a Strong Online Personal Brand

Executive Career Brand

What job seeker doesn’t? Most recruiters and hiring authorities source talent by searching relevant keywords on LinkedIn, Google, and other search engines, and then assessing the people those searches reveal by what they find about them online.

2012 207

How the Employment Security Hierarchy helps protect your income

Cube Rules

Job security doesn’t cut it anymore. Employment security, though, suggests that though we may lose our specific job, we are still employable. We can get that next job despite the headwinds of the economy or five job applicants going after the same job we are targeting.

2011 189

How to Use the New LinkedIn for Executive Personal Branding – Part 2

Executive Career Brand

In Part 1 of this 3-part series on LinkedIn, personal branding and executive job search I covered: Why All Executives Need to be on LinkedIn. Tapping into LinkedIn’s Jobs Pages. LinkedIn and Confidential Job Search. Again, these are your relevant keywords and phrases – the SEO-friendly terms that reinforce your brand and value, and help people sourcing candidates land on your profile when they search those keywords.

2013 154

New Year. Time to Revisit and Refresh Your Personal Brand

Executive Career Brand

Whether or not a job search is looming in front of you this year, for career health and fulfillment it’s wise to revisit your brand each year. You never know when a new job opportunity (internally or externally) may come your way. 10 Steps to Executive Job Search Success.

2016 134

What NOT to include on your CV…

Career Alley

This is your first point of contact with your potential employer, you want the interview, and ultimately the job, and so what is on you CV and how it is laid out is probably THE most important factor, otherwise you’re never going to get the job! Good luck in your search.

CV 193

Brand New Year. New Personal Brand?

Executive Career Brand

Times being what they are, you never know when a new job opportunity, a possible career change, or even a layoff may come your way. An essential piece in both the re-branding process and job search strategy is looking at your recent career accomplishments and contributions.

HOW TO: 8 Ways to Use Your Executive Biography

Executive Career Brand

As a basic brand and career communications plan for executive job search, I recommend starting with an executive resume, biography and Linkedin profile. A bio comes into play in many ways, for job search and beyond. A resume is an obvious job search tool.

2011 182

6 Effective Ways to Pump up your Resume

Career Alley

Finding a job in today’s economy is a difficult venture to say the least. Jobs are few and potential employees are many; however, all is not lost. So, put your best foot forward and make yourself look job-ready. Highlight the fact that you have never left a job. Jobs by.

2014 202

Executive Brand Online Reputation Management: Relevance, Quality, Diversity, Volume, Consistency

Executive Career Brand

Whether you’re actively job seeking or think you may be in the future – few people aren’t facing this challenge these days, when no job seems to be permanent – you need a strong online identity. Even if you feel secure in your job, you need to be visible online.

29 Biggest LinkedIn Mistakes

Executive Career Brand

You put up a LinkedIn profile a while ago because, if you’re in executive job search or expect to be, people told you it’s the thing to do. LinkedIn isn’t helping you accelerate your job search, like everyone told you. Overlooking the LinkedIn Jobs tab.

How to Get Your Personal Brand Into Your LinkedIn Profile

Executive Career Brand

You have a “ brand” new executive resume aligning your unique set of qualifications with the needs of your well-researched target employers, and differentiating your value proposition (or personal brand) from your competitors in the job market. Cross-posted on

2012 243

Why the Healthcare Focus? Explaining My Reasons.


My first job in recruiting was as a sourcer for a healthcare-specific search firm. The healthcare nursing shortages were only part of the reason why this job was so tough and why those positions were so difficult to fill. A Shifting Job Mix.

2012 128

Effects of the Skills Gap on Tech Hiring


It would be of great benefit to understand a bit more about what is working to fill tech job openings. Knowing and Understanding what the hottest tech and IT jobs are right now. Other hot IT jobs include UX (user experience) developers and IT security pros.

2012 151

14 Things That Impact The Quality Of Your Personal Brand

Career Realism

Every written deliverable you submit to anyone else – report, analysis, memo, white paper, article, newsletter, letter, brochure. Be Branded Personal Brand career advice job search networking personal brand14 Things That Impact The Quality Of Your Personal Brand.

2016 112

Getting Past The Resume Stage

Career Alley

The world of job hunting is highly competitive, so getting past the resume stage and moving on to that all important interview is key when trying to get your first step on the exciting career ladder. Stick to plain white paper, an easy to read font, and black ink.

2013 173

Brand New Year – Time for A Brand New Executive Brand?

Executive Career Brand

No job is permanent. Are you thinking of transitioning to a different employer, different kind of job, different industry, or different job within your company? Or do you anticipate a possible layoff and know you don’t want the same kind of work in your next job?

7 Steps To Building Relationships With Recruiters On LinkedIn

Career Realism

Millions of job seekers who previously worked with recruiters to land great jobs are now finding that those same recruiters are overwhelmed with great candidates. Keywords in the locations in your profile where the LinkedIn search engine looks for them.

2016 112

Hot Healthcare Recruiting Trends: Part 4 – Increasingly Sophisticated Retention Efforts


Those in charge of healthcare recruiting efficiencies are consistently looking for ways to do their job better and to keep their hospitals and organizations staffed. Read Also: Part 3 – Trend #3 The Job Mix is Shifting!

2012 125

Job Seekers Getting Googled, Volume and Relevance

Resume Bear

There’s no debating it, your online reputation will impact your ability to get a job. But now, a Google search reveals that there is a bodybuilder, a cop and a teacher who share my unique name. Publish relevant white papers to

2011 269

Marketing Hacks To Make Employers Notice You

Ms. Career Girl

In a highly competitive environment where hundreds of qualified job seekers are looking to land their dream job, a few aces up your sleeve can’t hurt. Before diving right into the job hunting process, you must realize that you have a personal brand.

2016 183

Get Your Executive Brand Into Your Email Signature

Executive Career Brand

In job search, you’re emailing even more than usual. You’re working on (or should be) connecting with your network to uncover job leads and the hiring decision makers at your target companies with whom you need to connect. I’m assuming that, if you’re sending out resumes to people, you’ve already worked on your brand, and can create a short brand tagline that showcases your strengths while differentiating the value you offer over your competition in the job market.

2011 139

Redefined: 5 Keys To Today’s Resumes

Career Realism

For everyone but the youngest—or savviest—job seekers, your idea of a resume is probably very similar to Merriam-Webster’s definition: a short document describing your education, work history, and so on, that you give an employer when you are applying for a job. Job Search Resume

2015 114

Brand Awareness – Hitting the bulls eye!

Career Brander

What if you were able to tell 1000 people tomorrow that you are looking for a new job? They also provide ‘white papers’ to defend their track record with proven results including past experiences. The same rigor and techniques should be used in job search.

2013 152

Hot Healthcare Recruiting Trends: Part 3 – The Job Mix is Shifting!


Understanding that the Healthcare Job Mix is Shifting will aid healthcare recruiters and hiring managers in understanding how their pocess needs to shift. The Healthcare Job Mix is Shifting. The Healthcare Job Mix is Shifting.

2012 127

Where Should You Be Promoting Your Personal Brand?

Career Realism

Is your headline filled with keywords that tell what you do as opposed to your job title? If you are job hunting, follow companies that you think you might like to investigate as possible employers. Additionally, write articles, essays, white papers, etc.

2016 102