How to Write a Dazzling LinkedIn Summary

Executive Career Brand

Those who are easily found online because their LinkedIn profiles are fully populated with keyword-rich content are way ahead of the game, should they suddenly be out of a job. Over the years, I’ve reviewed many LinkedIn profiles of executive job seekers.

2016 250

Why Is My Executive Job Search Taking So Long?

Executive Career Brand

Researching helps you uncover the all-important relevant keywords and phrases you’ll use in your job search content to boost your personal SEO (Search Engine Optimization), making you more findable online. Be specific with examples and metrics. and any other content they put online.

2017 204

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7 Reasons NOT to Copy Someone Else’s LinkedIn Profile

Executive Career Brand

Somehow, because it’s right in front of you, online for all the world to see, you don’t think of it as stealing. But, beyond the moral issue of plagiarism, swiping content and using it on your own LinkedIn profile, or anywhere online or off-line, is very serious.

2014 275

Deadly LinkedIn Mistake: Generic, Short Summary Section

Executive Career Brand

Some ways to show your personality in the content: Include a few specific examples (with metrics, if possible) of past contributions that benefited your employers, using the Challenges – Actions – Results (CARs) method.

2015 221

How to Build Personal Brand Content for Executive Job Search

Executive Career Brand

When preparing for executive job search, your mission is to create content for various purposes, and build an executive brand communications plan that reinforces your unique promise of value to your target employers, across diverse channels online and off-line.

2015 246

Personal Branding: How to Brand Your LinkedIn Summary Section

Executive Career Brand

Provides social proof to publicly back up the claims you’ve made in your resume. and metrics?driven [The following article was originally published for my Personal Branding Expert gig on Job-Hunt.org.].

2014 263

Does LinkedIn Make the Executive Resume Obsolete?

Executive Career Brand

Social recruiting has become the norm for executive recruiters. They spend a significant part of their days searching online for candidates, and a significant part of that time specifically on LinkedIn. First of all, lose the mindset that LinkedIn is an online resume.

2014 244

How to Write An Irresistible C-suite Executive Resume in 10 Steps

Executive Career Brand

Many surveys show that the vast majority of them social recruit. That is, they source and assess candidates through Google search, LinkedIn, Twitter, and other social media. Why not go straight to your online personal and career marketing?

2017 251

The World’s Best Executive Resume Is Not Enough

Executive Career Brand

and you don’t back it up with social proof. It’s targeted, contains value-driven metrics and relevant keywords, and positions the job seeker as a good-fit candidate for the kinds of jobs he’s seeking. And a quick Google of “His Name” reveals that he’s invisible online. no LinkedIn profile, no meaningful, relevant web pages, no social media presence. Build a diverse, vibrant online presence.

2013 182

16 Deadly Executive Job Search Mistakes

Executive Career Brand

Meg Guiseppi, C-level Executive Job Search Coach — Resume, Biography, Branding, Online Identity & ROI Value Communications Blog Home Intro Personal Branding 360 Reach Personal Brand Assessment Why hire a Reach Certified Personal Branding Strategist? How Much Social Media Is Enough?

2010 270

How to Get the Best LinkedIn Recommendations

Executive Career Brand

Meg Guiseppi, C-level Executive Job Search Coach — Resume, Biography, Branding, Online Identity & ROI Value Communications Blog Home Intro Personal Branding 360 Reach Personal Brand Assessment Why hire a Reach Certified Personal Branding Strategist? How Much Social Media Is Enough?

14 Reasons I Won't Follow You On Twitter [Revisited]

Executive Career Brand

Meg Guiseppi, C-level Executive Job Search Coach — Resume, Biography, Branding, Online Identity & ROI Value Communications Blog Home Intro Personal Branding 360 Reach Personal Brand Assessment Why hire a Reach Certified Personal Branding Strategist? I generally shy away from politics all together on social networks, except if it’s an issue very near and dear to my heart. But to some people, that’s an important metric, and that’s perfectly fine.

2010 214