Content as Education

Workology

I am often frustrated by online offers of fre e case studies and white papers. I have been developing, creating, producing marketing content for many years in the form of blogs, white papers, webinars, case studies, press releases, videos, online radio, as well as photo and image content. Branding isn’t only selling, branding is courting. Free Content? Free is the part that frustrates me – why? Because there is no such thing.

2014 106

Marketers Fail to Understand and Reach Professional Women

Ms. Career Girl

Blog Directory Contact Subscribe Marketers Fail to Understand and Reach Professional Women by Nicole Crimaldi on June 8, 2010 Yesterday I spent some time reading a white paper by Ad Age and published by Meredith called, “ The Reality of the Working Woman.” Dear Brand Managers and Marketers, You are missing out on a huge opportunity here. Brands should listen up to and change their campaigns to appeal to us cause we do make the majority of purchase decisions.

2010 189
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How To Get Your Brand On Brand: The Secrets To Success

Ms. Career Girl

There’s a great deal of difference between setting up a business and creating a brand. Brand strategy should be the first thing you’re thinking about before you’ve even registered a new business. A recognisable brand will keep customers coming back for more, build a level of trust and make your business instantly recognisable through a logo or even person associated with the business. Create a Brand Ethos. Every brand will offer up a Mission Statement.

2018 145

Showcase Your Personal Brand with LinkedIn Comments

Executive Career Brand

[This article was originally published for my gig as the Personal Branding Expert on Job-Hunt.org.]. Part of the drill for successful executive job search is building online presence and brand evangelism , expanding your network, and staying top-of-mind with people who can help you meet your career goals. 3 Places on LinkedIn to Express Your Personal Brand and Reinforce Your Subject Matter Expertise by Commenting: 1. Keep the tone and information on-brand and professional.

2016 174

Keep Your Personal Brand Top-of-Mind with LinkedIn Updates

Executive Career Brand

[This is my latest article as Job-Hunt.org''s Personal Branding Expert ]. Along with reminding your network about you, these updates reinforce your brand, subject matter expertise, and value to your target employers. And your updates represent another opportunity to brand your profile with relevant key words, so keep your brand and ROI in mind when you post an update. An online article, blog post, or white paper you’ve published.

2014 185

Brand New Year. New Personal Brand?

Executive Career Brand

Brand New Year. New Personal Brand? is a post from: Executive Career Brand. While you’re working on those resolutions, why not also take stock of your personal brand and brand messaging, to be sure they’re aligned with your career plans for this year. Maybe it’s time to re-brand. Ponder these questions: What’s my brand reputation about these days? Publishing articles, white papers, blog posts.

How to Write a C-suite Executive Career Brand Biography

Executive Career Brand

A brand biography is a storytelling tool that breathes life into an otherwise flat rehash of your resume. For job search and career management, a bio affords the opportunity to reinforce your brand with storytelling in a way that a resume doesn’t allow. Personalize your C-A-Rs stories and use them to reinforce your brand attributes and key strengths. Move your bio from bland to brand-solid: Pack a punch in the first paragraph.

2017 201

Personal Branding and the Email Signature Dilemma

Executive Career Brand

Your executive job search is underway, or about to be, and you’re working on your branded email signature. We’ve all received email messages with impressive signature sections at the bottom that were well-branded and attractively designed. So, how do you play it safe, and create a branded email signature that will function properly for every recipient? C-suite Executive Personal Branding & Job Search Strategist. Executive Career Brand – [link].

2014 183

Brand New Year – Time for A Brand New Executive Brand?

Executive Career Brand

Brand New Year – Time for A Brand New Executive Brand? is a post from: Executive Career Brand. And when your target changes, your executive brand may need a makeover. So, before reworking your resume and the rest, start with your brand. . Or do you need a re-brand or brand tweak? Work through my 10-Step Executive Branding Worksheet. Do your answers show that your brand has changed? If not, your brand is probably good as it is.

New Year. Time to Revisit and Refresh Your Personal Brand

Executive Career Brand

While you’re working on those New Year’s resolutions you’re determined to keep this year, consider spending some time taking stock of your personal brand. Whether or not a job search is looming in front of you this year, for career health and fulfillment it’s wise to revisit your brand each year. And, if the value you offer has changed or grown, you probably need to re-brand. Publishing articles, white papers, blog posts.

2016 116

Online Presence and Personal Brand Management: 5 Things to Remember

Executive Career Brand

Here are 5 things to keep in mind when managing your online presence while building your personal brand online: 1. Publish white papers on relevant sites. Related posts: 5 Key Elements of a Strong Online Personal Brand. Best of Blogging Your Personal Brand for C-level Executive Jobs. Your online presence, or lack of it, matters in senior-level executive job search. It matters for most every job seeker, at any level.

2013 189

How to Get Your Personal Brand Into Your LinkedIn Profile

Executive Career Brand

You have a “ brand” new executive resume aligning your unique set of qualifications with the needs of your well-researched target employers, and differentiating your value proposition (or personal brand) from your competitors in the job market. You’ll need a strong, on-brand online presence so executive recruiters and hiring decision makers, searching for and assessing candidates like you, will find plenty of diverse information about you.

2012 204

Brand Awareness – Hitting the bulls eye!

Career Brander

How important is awareness that you are seeking employment if your audience is not familiar or loyal to your brand? They also provide ‘white papers’ to defend their track record with proven results including past experiences. Are you making it easy for others to be your brand ambassadors? Are you very clear on what your brand is or are you copying others LinkedIn profiles in hopes of masquerading as someone else? Focus in on what your brand is.

2013 117

Psst… Here’s the Secret Sauce to a Brilliant Employer Brand

The Undercover Recruiter

Your gut tells you that your employer brand is critical to your talent attraction efforts. As do white papers, candidate surveys and unbiased research. [If Psst… Here’s the Secret Sauce to a Brilliant Employer Brand. Employer Branding Adam Glassman Employer BrandYour co-workers and industry leaders tell you the same thing. If you’re still in doubt of all of that, this study from a few years back found that 69% of candidates. View Article.

2017 64

5 Key Elements of a Strong Online Personal Brand

Executive Career Brand

5 Key Elements of a Strong Online Personal Brand is a post from: Executive Career Brand. Here are the 5 components necessary to build a strong online brand for your job search: 1. Without a clear target, how can you possibly differentiate your personal brand, ROI value and best-fit qualities, and create career marketing communications (online and offline) that will hit home, attract them and clearly distinguish you as a good hiring choice?

2012 180

How to Use the New LinkedIn for Executive Personal Branding – Part 2

Executive Career Brand

In Part 1 of this 3-part series on LinkedIn, personal branding and executive job search I covered: Why All Executives Need to be on LinkedIn. Getting Your Personal Brand Into Your LinkedIn Profile. Branding is about creating emotional connections. Again, these are your relevant keywords and phrases – the SEO-friendly terms that reinforce your brand and value, and help people sourcing candidates land on your profile when they search those keywords.

2013 187

STEAL THESE SLIDES: I'm Making PPT Decks on HR/Recruiting With No Formatting For You to Use (as your own).

The HR Capitalist

The simplicity, the great ideas, the black and white slides. Every time we do a roadmap, a tool kit, or a whitepaper at Kinetix, we're going to create a simple deck for you to use in any way you see fit, delivered in the black and white spirit of the Netflix Culture Deck.

2021 109

14 Things That Impact The Quality Of Your Personal Brand

Career Realism

14 Things That Impact The Quality Of Your Personal Brand. Quality and personal excellence are two key elements of your personal brand. the personal brand that you broadcast). RELATED : The Perfect Recipe For A Great Personal Brand. Those who are fully aware of this fact can definitely undertake action to broadcast a personal brand that elevates their professionalism through conscious focus on quality and personal excellence.

2016 87

Get Your Executive Brand Into Your Email Signature

Executive Career Brand

Get Your Executive Brand Into Your Email Signature is a post from: Executive Career Brand. Email signatures are one piece in your brand communications plan – a golden opportunity to reinforce your executive brand and further market your unique ROI value to target employers. Take the time to put together an email signature that will leave a lasting impression and also lead people to all the on-brand information they’ll need to know about you.

2011 154

Maximize Your Executive Brand Online with the 6 P's

Executive Career Brand

Meg Guiseppi, C-level Executive Job Search Coach — Resume, Biography, Branding, Online Identity & ROI Value Communications Blog Home Intro Personal Branding 360 Reach Personal Brand Assessment Why hire a Reach Certified Personal Branding Strategist? Maybe you get that, in today’s executive job search, you’re in a sales and marketing campaign to promote your company of one – Brand You.

2010 164

Executive Brand Online Reputation Management: Relevance, Quality, Diversity, Volume, Consistency

Executive Career Brand

Executive Brand Online Reputation Management: Relevance, Quality, Diversity, Volume, Consistency is a post from: Executive Career Brand. Stay on-brand and relevant while being visible to your target employers. If this is how you’re working your job search campaign, you need to go back and do the branding work with my Executive Branding Worksheet before moving ahead with your online campaign. They’re all part of your brand.

2010 Top 10 Executive Personal Branding and Job Search Trends

Executive Career Brand

Meg Guiseppi, C-level Executive Job Search Coach — Resume, Biography, Branding, Online Identity & ROI Value Communications Blog Home Intro Personal Branding 360 Reach Personal Brand Assessment Why hire a Reach Certified Personal Branding Strategist? See my Job-Hunt article, Power Your Personal Brand Using Google Alerts. Define your personal brand and amplify it in your personal marketing communications. Build a strong e-brand and brand equity.

2010 197

Health Insurance for Your Personal Brand – The 3 Cs

Executive Career Brand

Meg Guiseppi, C-level Executive Job Search Coach — Resume, Biography, Branding, Online Identity & ROI Value Communications Blog Home Intro Personal Branding 360 Reach Personal Brand Assessment Why hire a Reach Certified Personal Branding Strategist? Practice the 3 Cs of brand communication – the cornerstone of personal branding. Know your competitors so that you can distinguish your brand message from theirs.

2009 107

Kmart’s Joe Boxer Xmas Commercial: A Lesson in Personal Branding

Career Solvers

The ad promotes the brand’s holiday line of men’s underwear and features men dancing in…you guessed it…their underwear. The ad is totally on-brand and Joe Boxer demonstrates several of the key attributes of a strong brand. Strong brands equally attract and repel. Strong brands are not looking to be everything to everyone. The same can be said for a strong personal brand. Strong brands are memorable.

2013 66

10 Ways to Build Your Personal Brand Online Without a Blog

Executive Career Brand

Meg Guiseppi, C-level Executive Job Search Coach — Resume, Biography, Branding, Online Identity & ROI Value Communications Blog Home Intro Personal Branding 360 Reach Personal Brand Assessment Why hire a Reach Certified Personal Branding Strategist? To win at executive job search in the digital age, he knew that having on-brand evidence online supporting and differentiating his promise of value was critical. Brand up your profile, if one exists.

2010 157

15 Savvy Tips To Boost LinkedIn Profile Views

Executive Career Brand

And you need to keep yourself and your personal brand top-of-mind with your ever-expanding network. Here’s an example of a keyword-rich professional headline: Entrepreneurial Chief Marketing Officer – Change Management | Digital Transformation | Brand Management | Innovation. Another thing about the Summary, think of it as a chance to tell your personal brand story. Use your LinkedIn profile URL elsewhere in your brand communications.

2017 162

Work with KD: Content Creator/Brand Accelerator Job at Kinetix in Atlanta.

The HR Capitalist

Attention Atlanta Connections - Cool opportunity to do fun brand and marketing stuff with yours truly. Content Creator/Brand Accelerator. We’ve got great brands at Kinetix and have long believed in content marketing. Branding in HR Communications Talent Workplace

14 Things That Impact The Quality Of Your Personal Brand

Career Realism

Quality and personal excellence are two key elements of your personal brand. the personal brand that you broadcast). Those who are fully aware of this fact can definitely undertake action to broadcast a personal brand that elevates their professionalism through conscious focus on quality and personal excellence. Every written deliverable you submit to anyone else — report, analysis, memo, white paper, article, newsletter, letter, brochure.

2013 64

C-level Job Search: Blogging? What Am I Going To Write About?

Executive Career Brand

Meg Guiseppi, C-level Executive Job Search Coach — Resume, Biography, Branding, Online Identity & ROI Value Communications Blog Home Intro Personal Branding 360 Reach Personal Brand Assessment Why hire a Reach Certified Personal Branding Strategist? Or, you can set up your blog to look like a career web portfolio or personal website with no blog stream at all – just pages and perhaps several important articles or white papers.

2010 168

Where Should You Be Promoting Your Personal Brand?

Career Realism

Where Should You Be Promoting Your Personal Brand? Everyone has a personal brand, but some people aren’t sure how or where they are—or whether they should be–promoting it. Here are some places you can be promoting your personal brand on a regular basis. Related: Personal Branding: The Secret To A Flawless Introduction. Nevertheless, the best way to promote your personal brand is to get out and meet people.

2016 79

Career Smarts: 6 Things You Should Be Reading

Tim's Strategy

Purposefully scheduling time to read and keep up to date can add a cadence to your career management and confidence to your brand. Industry Reports & White Papers. Tech Republic White Papers. Career And Life Development blogs books career management Career Optimization career smarts expert industry reading LinkedIn personal branding Professional Reading relevance Subject Matter Expertise things you should be reading well read

2013 72

29 Biggest LinkedIn Mistakes

Executive Career Brand

29 Biggest LinkedIn Mistakes is a post from: Executive Career Brand. More than a year ago, I wrote the post The 20 Most Common LinkedIn Mistakes on my Executive Resume Branding blogsite. Not reinforcing your executive brand and ROI value to your target employers throughout your profile. Use material from your branded resume and career biography to build out your profile. Branding and career marketing are about creating emotional connections.

Executive Job Search: Update Your LinkedIn Network

Executive Career Brand

Executive Job Search: Update Your LinkedIn Network is a post from: Executive Career Brand. Some ideas for updates: An online article, blog post, or white paper you’ve published. The “updates&# spot on your profile represents another opportunity to brand your profile with relevant key words, so keep your brand and ROI value in mind when you post an update. Power Your Executive Brand with LinkedIn Groups.

Recruiting is NOT a Transaction, it’s an Interaction

Workology

” Recruiters must exemplify all of the good that your company offers and be friendly, approachable, candidate-experience-focused ambassadors of your brand. JOB APPLICANTS AS BRAND CONSUMERS. I couldn’t find any global statistics or mind-blowing white papers to cite here, but the point is this: All job seekers and applicants are potential consumers of your company’s brand and products.

2013 121

Where Should You Be Promoting Your Personal Brand?

Career Realism

Everyone has a personal brand, but some people aren’t sure how or where they are—or whether they should be–promoting it. Here are some places you can be promoting your personal brand on a regular basis. Related: Personal Branding: The Secret To A Flawless Introduction. Nevertheless, the best way to promote your personal brand is to get out and meet people. And be prepared to hand out business cards while you are at it (a bonus way of promoting your brand).

2015 63

HOW TO: 8 Ways to Use Your Executive Biography

Executive Career Brand

HOW TO: 8 Ways to Use Your Executive Biography is a post from: Executive Career Brand. As a basic brand and career communications plan for executive job search, I recommend starting with an executive resume, biography and Linkedin profile. A great LinkedIn profile, which is essential in executive job search, is basically a great brand resume improved by using some of the candidate’s career biography. It has to stand on its own as a career brand marketing document.

2011 162

5 Tactics to Land a Green Industry Executive Job

Executive Career Brand

Meg Guiseppi, C-level Executive Job Search Coach — Resume, Biography, Branding, Online Identity & ROI Value Communications Blog Home Intro Personal Branding 360 Reach Personal Brand Assessment Why hire a Reach Certified Personal Branding Strategist? Google relevant keywords to find resources, read relevant blogs, articles and white papers, and set up Google Alerts for relevant keywords. Next post: A Nifty Personal Brand Writing Tool: Wordnik Welcome!

2010 121

5 ‘Driving’ Tips to be a Thought-Leader

The Undercover Recruiter

‘Personal branding’ is quickly becoming a household term. However, it is our character, our personal brand, that ultimately gets us recognized. One of the ways we demonstrate our personal brand is through thought-leadership. people are looking online for how we communicate our expertise, knowledge, and brand message. William Arruda identified ‘personal publishing’ as one of the key personal branding trends in 2012.

2012 87

Ep – 16 CRM’s Role in Recruiting with Marylene Delbourg-Delphis

Workology

They are also tied closely to your employment branding efforts. Click here to be directed a former podcast that defines and discusses the topic of the employment brand process in recruiting.). This podcast serves as a sneakpeak into a future research and white paper she is writing. EPISODE 16: CRM’S NEW ROLE IN TALENT ACQUISITION STRATEGY WITH MARYLENE DELBOURG-DELPHIS ( @MDDELPHIS ).

2014 99

Do I Need a Personal Website? « Career Brander

Career Brander

Is there value to password protecting work samples, white papers etc…? Feed for this Entry Trackback Address 1 Harpreet Singh Chadha June 16, 2010 at 10:36 am I am convinced Reply Leave a Reply Cancel reply « Fantasy Job Search Career Marketing: Pull Me-Push Me » Recent Posts Does your personal brand convey a competitive advantage?

2010 114

Content Marketing for Recruiters on Social Media [INFOGRAPHIC]

The Undercover Recruiter

Great content leads to a stronger brand online, both your personal brand as a recruiter and your company’s brand as an agency/employer. As our friends at CopyBlogger write: “Branding isn’t your company name. Branding is just another name for creating a perception. When marketers ask, “How do we want to brand this product?” A brand is a promise. White papers (typically a compilation of blog posts).

Aligning Company Growth Goals thru Succession Planning, part 2

Workology

The answers will come in the form of enhanced employment brand, innovative achievements and boosted succession plans within. My company is offering a Free White Paper : “Built to Last: Cultivating Leaders in the Multi-Generational, Global Workforce” here and watch our space as we break down what makes succession planning successful. Balance and Agility for Unity.

2014 104

How to Spot a Job Scam | CareerSolvers

Career Solvers

For more information on job scams, be sure to check out Joyce’s Avoiding Job Search Scams Guide and the identity theft white papers from Kroll Fraud Solutions. Thank you for including the information from Job-Hunt by Susan Joyce and the white papers from Kroll, so we can pay it forward to others.!

2010 76