Content as Education
FEBRUARY 11, 2014
I am often frustrated by online offers of fre e case studies and white papers. I have been developing, creating, producing marketing content for many years in the form of blogs, white papers, webinars, case studies, press releases, videos, online radio, as well as photo and image content. Branding isn’t only selling, branding is courting. Free Content? Free is the part that frustrates me – why? Because there is no such thing.