How to Write a Dazzling LinkedIn Summary

Executive Career Brand

Those who are easily found online because their LinkedIn profiles are fully populated with keyword-rich content are way ahead of the game, should they suddenly be out of a job. You’re educating people about what makes you a good-fit candidate for the employers you’re targeting.

2016 229

How to Write An Irresistible C-suite Executive Resume in 10 Steps

Executive Career Brand

That is, they source and assess candidates through Google search, LinkedIn, Twitter, and other social media. If you don’t have a strong online footprint providing them with plenty of on-brand information supporting your value proposition, you’re likely facing a prolonged job search.

2017 205

Why Is My Executive Job Search Taking So Long?

Executive Career Brand

Researching helps you uncover the all-important relevant keywords and phrases you’ll use in your job search content to boost your personal SEO (Search Engine Optimization), making you more findable online. Be specific with examples and metrics. and any other content they put online.

2017 178

How to Build Personal Brand Content for Executive Job Search

Executive Career Brand

When preparing for executive job search, your mission is to create content for various purposes, and build an executive brand communications plan that reinforces your unique promise of value to your target employers, across diverse channels online and off-line.

2015 225

7 Reasons NOT to Copy Someone Else’s LinkedIn Profile

Executive Career Brand

Somehow, because it’s right in front of you, online for all the world to see, you don’t think of it as stealing. But, beyond the moral issue of plagiarism, swiping content and using it on your own LinkedIn profile, or anywhere online or off-line, is very serious.

2014 249

Personal Branding: How to Brand Your LinkedIn Summary Section

Executive Career Brand

The content in your LinkedIn Summary needs to capture attention and compel them to consider you as a viable candidate, and want to reach out to you and learn more about you. and metrics?driven

2014 238

Does LinkedIn Make the Executive Resume Obsolete?

Executive Career Brand

After all, people searching for viable candidates like you will likely see your LinkedIn profile before they ever reach out to you and request your resume. They spend a significant part of their days searching online for candidates, and a significant part of that time specifically on LinkedIn.

2014 205

Want a Successful Executive Job Search? Run It Like a Small Business

Executive Career Brand

Consider what Tom Peters, a business management guru credited with inventing personal branding 20 years ago, said in his article “ The Brand Called You “: “You’re branded, branded, branded, branded. ” His advice perfectly applies to job search and career management.

2017 132

Is the Executive Resume Dead or Dying?

Executive Career Brand

Resumes have morphed over time from being a career history document often leading with an objective statement – to a career marketing communication showcasing relevant achievements, branding and metrics, to link good fit with value proposition. Is the Executive Resume Dead or Dying?

2011 244

The World’s Best Executive Resume Is Not Enough

Executive Career Brand

It’s targeted, contains value-driven metrics and relevant keywords, and positions the job seeker as a good-fit candidate for the kinds of jobs he’s seeking. And a quick Google of “His Name” reveals that he’s invisible online. nothing of value to people assessing him as a candidate. Work on circumventing the gatekeepers and connecting directly with key hiring decision makers where they hang out online and offline.

2013 164

Executive Brand Resume: Differentiate Your ROI Value Above the Fold

Executive Career Brand

I use the word “resume&# loosely to refer to whatever career marketing materials are the first things people see about you – online or on paper. and your online footprint in general. Most recruiters and hiring authorities are busy sourcing top talent by searching relevant keywords on LinkedIn, and assessing candidates by what they find when they Google their names. Numbers and metrics pack a powerful punch.

2010 124

16 Deadly Executive Job Search Mistakes

Executive Career Brand

Meg Guiseppi, C-level Executive Job Search Coach — Resume, Biography, Branding, Online Identity & ROI Value Communications Blog Home Intro Personal Branding 360 Reach Personal Brand Assessment Why hire a Reach Certified Personal Branding Strategist?

2010 243

How to Get the Best LinkedIn Recommendations

Executive Career Brand

Meg Guiseppi, C-level Executive Job Search Coach — Resume, Biography, Branding, Online Identity & ROI Value Communications Blog Home Intro Personal Branding 360 Reach Personal Brand Assessment Why hire a Reach Certified Personal Branding Strategist?

14 Reasons I Won't Follow You On Twitter [Revisited]

Executive Career Brand

Meg Guiseppi, C-level Executive Job Search Coach — Resume, Biography, Branding, Online Identity & ROI Value Communications Blog Home Intro Personal Branding 360 Reach Personal Brand Assessment Why hire a Reach Certified Personal Branding Strategist? But to some people, that’s an important metric, and that’s perfectly fine.

2010 205