How to Decide if You Should Get Active with Brand Activism – And What to If So
Ms. Career Girl
AUGUST 4, 2020
From the team formerly known as the Washington Redskins, to #BlackLivesMatter, to saying goodbye to Uncle Ben and Aunt Jemima, social activism is the latest must-have for brands. But should you join in? And if so, how can you do so without seeming cynical, especially if this is your first time dipping your toes into the social justice water? Brand activism is a significant change in mission alignment with social issues, not just a short-term tactical move.