Your Personal Brand at Work – Ten “Brand Boosting” Expressions
Sklover Working Wisdom
OCTOBER 22, 2019
“If you are not a brand, you are a commodity.”. – Philip Kotler. ACTUAL CASE HISTORY : I’ve always been comfortable with – actually, I’ve always enjoyed – both the concept and the process of branding myself. It just seems to make sense to me, and I’ve found it to be a fun challenge, too. I mean, who is going to use my services or purchase my products if they don’t have an overall sense that it would be worthwhile to them to do so?