Executive Career Brand

NOVEMBER 7, 2016

Fortunately, more and more of my c-suite and senior level executive clients are aware of how important it is for them to have a solid online presence, to land a great-fit new gig. Some of them understand that, when recruiters and hiring managers source and assess talent, they’re more apt to reach out to candidates that have strong online presence. But they often don’t know how to go about building an online footprint. What are the best ways to build my brand online?

Online Reputation Management 152

Online Reputation Management 2016 Job Search Management 152

Executive Career Brand

JANUARY 17, 2011

Executive Brand Online Reputation Management: Relevance, Quality, Diversity, Volume, Consistency is a post from: Executive Career Brand. Whether you’re actively job seeking or think you may be in the future – few people aren’t facing this challenge these days, when no job seems to be permanent – you need a strong online identity. Even if you feel secure in your job, you need to be visible online. See my post, Does Your Online Identity Scream “Hire Me&# ?

Online Reputation Management 183

Online Reputation Management Diversity 2011 Branding 183

Executive Career Brand

JUNE 8, 2010

Meg Guiseppi, C-level Executive Job Search Coach — Resume, Biography, Branding, Online Identity & ROI Value Communications Blog Home Intro Personal Branding 360 Reach Personal Brand Assessment Why hire a Reach Certified Personal Branding Strategist? 46% of online adults have created their own profile on a social networking site, up from just 20% in 2006. 8% have requested that someone remove information about them that was posted online, including things like photos or videos.

Online Reputation Management 155

Online Reputation Management 2010 Management 2006 155

Career Realism

APRIL 14, 2013

That makes their personal reputation almost as important as the company’s reputation, and even more important in certain situations. Online reputation management for executives is critical because anyone can check up on you online and then use that information in a variety of ways. For example, an executive’s reputation affects prospective employers’ hiring decision. Shareholders may look at your reputation before investing.

Online Reputation Management 64

Online Reputation Management 2013 Management Salary 64

The Undercover Recruiter

SEPTEMBER 1, 2012

Statistics reveal that at least 1 in 4 employers use online search engines to check up on job applicants before they even make it to the interview process. There was a time when, in order to keep your nose clean and your reputation in check, you mostly just had to keep your name out of the headlines, and your mug shot out of the local paper. The good news is that there are some steps that any job seeker can take to ensure that he or she has a clean online reputation.

Online Reputation Management 83

Online Reputation Management 2012 Management Social Media 83

The Undercover Recruiter

SEPTEMBER 1, 2012

Statistics reveal that at least 1 in 4 employers use online search engines to check up on job applicants before they even make it to the interview process. There was a time when, in order to keep your nose clean and your reputation in check, you mostly just had to keep your name out of the headlines, and your mug shot out of the local paper. The good news is that there are some steps that any job seeker can take to ensure that he or she has a clean online reputation.

Online Reputation Management 83

Online Reputation Management 2012 Management Social Media 83

Executive Career Brand

MAY 20, 2020

Executive Job Search Online Presence & Online Reputation ManagementThis year’s Jobvite Job Seeker report looks at how people were finding jobs before COVID-19, and then during the pandemic. Initially, 1,500 employed adults and job seekers in the U.S.

2020 147

2020 Online Reputation Management Branding Follow Up 147

Executive Career Brand

JUNE 13, 2016

Know what they will find about you, so you can assess and clean up your online presence, if need be. More in my post, Is Your Online Presence Strong Enough to Compete? LinkedIn is THE place online to connect with people you know, expand your network, demonstrate your subject matter expertise, network and be found by executive recruiters and hiring professionals. 7 Questions to Test Your Preparedness for Executive Job Search.

2016 187

2016 Job Search Online Reputation Management Social Media 187

Executive Career Brand

AUGUST 8, 2016

Until recently, career professionals relied on a strategy to minimize age in our clients’ documents and online profiles – including only the past 10-15 years of career history and not including dates for education. These tricks are ineffectual now that personal information exists about each of us online (whether or not we’ve put it there), and people sourcing and assessing job seekers are Googling potential candidates’ names before reaching out to them.

2016 186

2016 Online Reputation Management Job Search Cover Letter 186

Executive Career Brand

FEBRUARY 6, 2017

LinkedIn has become so important for job-hunting and overall career management that your lack of presence and activity there would be foolish. I just completed updating my 3 executive job search ebooks. Most of the strategies I recommend in them haven’t changed much over the past year but, as I got into LinkedIn particulars, I quickly realized that my content updates were going to take a lot longer than I anticipated.

2017 139

2017 LinkedIn Online Reputation Management Social Media 139

Executive Career Brand

JUNE 6, 2016

The not so funny thing is, his mean-spirited comment impacts his personal brand and may have tarnished his reputation. especially when they’re online for all the world to see. I don’t like to call them out or encourage them to continue snarking, and possibly further damage their reputation. I post articles nearly every week on LinkedIn’s Pulse platform. I’m very gratified when people take the time to comment. The vast majority of these comments are positive.

2016 123

2016 Online Reputation Management Branding LinkedIn 123

Executive Career Brand

SEPTEMBER 11, 2017

We all benefit from, and need, the support of the people who surround us – friends, peers, managers, staff, employees, clients, mentors, mentees, etc. – Successful executive job search is all about targeted marketing – communicating your unique value to your target audience across various channels, online and off-line. Write great content online that people want to share. Executive Brand Online Reputation Management: How to Build Your Brand Online.

2017 198

2017 Branding Online Reputation Management Recommendation 198

Executive Career Brand

JANUARY 30, 2017

Mind Your Online Reputation: The Personal Branding Social Proof Paradigm. Here is an undeniable truth too many job seekers dismiss or don’t understand: With the advent of the digital age, job search has become a whole new ball game, requiring personal branding and online presence for social proof. especially if you’re neglecting personal branding, LinkedIn and your online presence. Having an Online Presence Is No Longer Optional.

2017 113

2017 Online Reputation Management Branding Job Search 113

Executive Career Brand

FEBRUARY 13, 2017

Part 3 – Mind Your Online Reputation: The Personal Branding Social Proof Paradigm. By now, most job seekers should be aware of the well-known places to build their brand and online presence – LinkedIn, a personal website or blogsite, Twitter, other social networks, etc. Here are 2 little-known, but powerful, strategies to add to your brand communications plan: 2 Little-known Tips to Master Online Reputation and Personal Brand Management.

2017 113

2017 Online Reputation Management Branding Job Search 113

Executive Career Brand

OCTOBER 30, 2017

Here are a few examples of good LinkedIn Professional Headlines: Senior Change Management Executive – Operational Excellence, Performance Management, Risk Mitigation, Compliance. Senior Technical Project Manager & Change Agent for Banking & Financial Services. Here’s what you should include in your email signature: Your Name (use whatever name – full name or nickname – that you consistently use online).

2017 201

2017 Branding Strategy Online Reputation Management 201

Executive Career Brand

FEBRUARY 29, 2016

But many people don’t know how to strike the right balance between them, as they write their personal marketing documents and online profiles – resume, biography, LinkedIn profile, etc. Personal SEO (Search Engine Optimization) is all about the relevant keywords and phrases (or “hard” skills) you possess that recruiters and hiring managers most search online to source and assess candidates like you. Social Proof: Where Online Presence Meets Personal Branding.

2016 120

2016 Online Reputation Management Branding Engineering 120

Executive Career Brand

OCTOBER 17, 2016

Online reputation management and online presence. LinkedIn is undeniably the executive job-seeker’s most important and powerful tool for online personal branding, networking and career management. That makes LinkedIn one of the best places to be found online by recruiters and hiring decision makers at your target companies.

2016 202

2016 LinkedIn Job Search Online Reputation Management 202

Executive Career Brand

JULY 24, 2017

A robust online presence is great for your personal brand and executive job search, but not all publicity is good publicity. When you’re in job search mode, it’s time to put on a good face (online and in-person) so that the first, and each subsequent, impression of you is a positive one. Hiring managers and others at your target companies will check you out online, and they’ll see what you’ve put out there and judge you by it.

Social Media 179

Social Media 2017 Media Online Reputation Management 179

Executive Career Brand

NOVEMBER 28, 2016

Online Reputation Management FAQs. Better still, plan ahead to avoid future employment gaps with preemptive tactics like these: Go back to school, either online or in-person, and take courses or earn certifications to upgrade relevant skills. For job search and career management, a bio affords the opportunity to reinforce your brand through storytelling, in a way that’s more difficult to accomplish in a resume.

2016 190

2016 Resume Online Reputation Management Cover Letter 190

Executive Career Brand

MARCH 2, 2017

It’s your online presence that’s stabbing you in the back. Things happen in a heartbeat online. Make it a practice to self-Google once a week, to monitor your online presence, and correct any dirt that you can. Keep expanding your online footprint to build your personal brand and to provide social proof for those assessing you. Many executive job seekers are in a rut, spinning their wheels.

2017 190

2017 Online Reputation Management Resume Cover Letter 190

Executive Career Brand

FEBRUARY 8, 2016

Along with being an essential tool for executive job search, LinkedIn plays an important role in overall career management. Executive Career Management Executive Job Search Executive Networking Executive Personal & Career Branding LinkedIn Online Presence & Online Reputation Management Social Media & Social Networking networking personal branding personal SEO

2016 219

2016 LinkedIn Job Search Online Reputation Management 219

Executive Career Brand

JULY 25, 2016

Prevalent typos like “manger” for “manager” plague all of us, and should be forgiven, right? Before posting your LinkedIn and other online profiles, and sending out your resume accompanied by email messages, look them over very carefully. The “manger” for “manager” flub will pass right through Spell Check. Have someone (or several people) review and help you edit the documents and online profile content.

2016 193

2016 Job Search Online Reputation Management Compliance 193

Executive Career Brand

MAY 18, 2015

A survey by Brandfog, a global social media and digital reputation consulting firm, indicates that social media engagement by companies’ c-suite executives is more critical than ever: “Conversations taking place on Twitter, LinkedIn, Tumblr, Medium, YouTube, Instagram and other social channels do not stop because management is not looking. Question: Having a socially active C-Suite leadership team can mitigate risk before a brand reputation crisis occurs.

Social Media 215

Social Media 2015 Media Online Reputation Management 215

Executive Career Brand

JANUARY 23, 2017

LinkedIn offers this powerful platform to demonstrate your subject matter expertise, express your opinions, influence people, build your personal brand online, and stay top of mind with your network. Think about it, when you are reviewing someone’s qualifications, for whatever reason, reading a glowing recommendation from a peer, or manager, or business associate will probably reflect well on them.

2017 186

2017 Branding LinkedIn Online Reputation Management 186

Executive Career Brand

APRIL 12, 2017

If you don’t have a strong online footprint providing them with plenty of on-brand information supporting your value proposition, you’re likely facing a prolonged job search. job seekers with stronger online presence are the ones who are noticed and chosen over those who have little or no presence online. Why not go straight to your online personal and career marketing? When was the last time you used your executive resume?

2017 192

2017 Online Reputation Management Resume Cover Letter 192

Executive Career Brand

NOVEMBER 14, 2011

What Happens To Your Online Personal Brand After You’re Gone? But if you’ve spent any time working on building your brand and online presence across various channels, you have to wonder what will become of all those profiles and photos. The online profiles could be shut down. And would I want my online personal brand – something I’ve worked so hard to communicate and cultivate – to fizzle out, and my mark on the careers industry to be forgotten?

2011 158

2011 Online Reputation Management Branding Advertising 158

Executive Career Brand

MAY 9, 2016

Those who are easily found online because their LinkedIn profiles are fully populated with keyword-rich content are way ahead of the game, should they suddenly be out of a job. Executive Career Management Executive Job Search Executive Personal & Career Branding LinkedIn Online Presence & Online Reputation Management Social Media & Social Networking LinkedIn strategy online reputation personal branding social media

2016 193

2016 LinkedIn Online Reputation Management Social Media 193

Executive Career Brand

OCTOBER 31, 2016

Part of the drill for successful executive job search is building online presence and brand evangelism , expanding your network, and staying top-of-mind with people who can help you meet your career goals. Regularly posting comments online is a powerful, and fairly quick and easy, way to do this. Here are some ideas that will make strong network updates: An online article, blog post, or white paper you’ve published.

2016 177

2016 Branding LinkedIn Online Reputation Management 177

Executive Career Brand

MAY 16, 2016

It was right there online. ANY content you’ve found online, even if it doesn’t carry a “© Copyright” claim, is automatically copyrighted to the author and protected by the Digital Millennium Copyright Act (DMCA), which is international in scope and consistent with similar laws across the globe. Think about your reputation and integrity.

2016 191

2016 Branding Online Reputation Management Social Media 191

Executive Career Brand

APRIL 17, 2017

Executive Career Management Executive Job Search Executive Networking Executive Personal & Career Branding LinkedIn Online Presence & Online Reputation Management Social Media & Social Networking c-suite executive job search personal branding social media

2017 167

2017 Job Search LinkedIn Online Reputation Management 167

Executive Career Brand

APRIL 6, 2015

You’re probably aware that, when you’re job-hunting, you need to have a diverse, personal brand-reinforcing online presence , to attract recruiters and employers, when they’re searching for and assessing good-fit candidates. When people look online to find people to meet their needs, they search certain words and see what comes up. So be sure to position your most important keywords “above the fold” in the online content you create.

Engineering 212

Engineering 2015 Job Search Online Reputation Management 212

Executive Career Brand

NOVEMBER 2, 2015

But, without a diverse online presence that reinforces your personal brand and value to the companies you’re targeting, executive recruiters and hiring professionals may pass you right by, in favor of others who do have a vibrant online footprint. These people source and assess talent by what they find about them online. OR, if you have a common name, you need to clearly distinguish yourself online among the sea of same-named people.

Competency 183

Competency 2015 Online Reputation Management Diversity 183

Executive Career Brand

SEPTEMBER 8, 2015

But executive recruiters and hiring managers use LinkedIn extensively to source candidates by searching relevant keywords. Executive Career Management Executive Job Search Executive Personal & Career Branding LinkedIn Online Presence & Online Reputation Management Social Media & Social Networking personal branding SEO social mediaA client of mine – a Chief Marketing Officer in global healthcare – had a great LinkedIn question for me recently.

2015 196

2015 LinkedIn Online Reputation Management Social Media 196

Executive Career Brand

SEPTEMBER 12, 2011

Blogging, LinkedIn and Twitter are my social media of choice – the biggest pieces in my online brand communications plan. I just couldn’t realistically manage it, with the others. Blogging Executive Career Management Executive Job Search LinkedIn Online Identity & Online Reputation Management Social Media & Social Networking Twitter online reputation management social mediaSocial Media ROI: Is It Worth the Time?

Social Media 165

Social Media 2011 Media Online Reputation Management 165

Executive Career Brand

SEPTEMBER 28, 2015

10 Best Ways to Build Your Personal Brand Online. Executive Career Management Executive Job Search Executive Networking Executive Personal & Career Branding Executive Resume, Career Biography & Cover Letter LinkedIn Mastering the Executive Interview Online Presence & Online Reputation Management Social Media & Social Networking Twitter career executive branding personal branding

2015 161

2015 Branding Online Reputation Management Over 50 161

Executive Career Brand

SEPTEMBER 21, 2015

Decreases your “findability” online. Executive Career Management Executive Job Search Executive Personal & Career Branding LinkedIn Online Presence & Online Reputation Management Social Media & Social Networking online presence personal branding social media

2015 181

2015 LinkedIn Online Reputation Management Social Media 181

Executive Career Brand

MARCH 27, 2017

Researching helps you uncover the all-important relevant keywords and phrases you’ll use in your job search content to boost your personal SEO (Search Engine Optimization), making you more findable online. Here’s what happens when you respond to a job listing online, or send your resume to a gatekeeper – an executive recruiter or human resources department: The document is put into a database or ATS, along with thousands of other resumes, for various kinds of jobs they’re trying to fill.

2017 158

2017 Job Search Online Reputation Management Social Media 158

Executive Career Brand

JULY 28, 2014

Why aren’t more jobs posted online? The main reason is that sourcing and screening candidates online through social networks (especially LinkedIn) is more cost effective and less time-consuming than posting openings online and reviewing thousands of resumes, many of which are submitted by unqualified candidates. 10 Best Ways to Build Your Personal Brand Online.

2014 218

2014 Online Reputation Management Social Networking Advertising 218

Executive Career Brand

MARCH 31, 2014

LinkedIn is undeniably the executive job-seeker’s most important and powerful online personal branding tool. Executive Career Management Executive Job Search Executive Networking Executive Personal & Career Branding LinkedIn Online Presence & Online Reputation Management Social Media & Social Networking c-suite executive job search personal branding social media branding

2014 205

2014 Branding LinkedIn Online Reputation Management 205

Executive Career Brand

MAY 11, 2015

LinkedIn is truly a powerful job search and career management tool. It may be the best place online to reconnect with your neglected network, expand your network to include new people (including recruiters), and demonstrate your subject matter expertise and thought leadership.

2015 178

2015 LinkedIn Online Reputation Management Social Media 178

Executive Career Brand

JUNE 29, 2015

If they’ve changed jobs over that time, they were sought after by executive recruiters and managed to circumvent the job search process. Build Your Online Presence. The vast majority of executive recruiters and employers search for and assess candidates by what they find about them online. Those with a dismal or non-existent online footprint are often overlooked for those who have a diverse, far-reaching online presence.

2015 191

2015 Job Search Online Reputation Management Social Media 191

Executive Career Brand

JUNE 15, 2015

These typically represent your key areas of expertise, or “hard skills”, such as Change Management, Product Development, Emerging Technology Launch, etc. Executive Career Management Executive Job Search Executive Personal & Career Branding LinkedIn Online Presence & Online Reputation Management Social Media & Social Networking personal branding SEO social mediaLinkedIn is an excellent tool for both passive and proactive executive job search.

2015 191

2015 LinkedIn Online Reputation Management Social Media 191

Executive Career Brand

FEBRUARY 10, 2014

Here’s an example of a keyword-rich professional headline: Senior Project, Program Manager – Process Design, Financial Analysis, IT & Data Systems, Risk Exposure, Six Sigma, Agile. For example, this job seeker’s actual job title at one company is: Senior Technical & Business Project Manager. But he can add a few choice keywords to improve SEO: Senior Technical & Business Project Manager – Capital Markets Risk Management, MBS Disclosure.

2014 215

2014 LinkedIn Online Reputation Management Real Estate 215